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Channel Crossing
 

Channel Crossing

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    Channel Crossing Channel Crossing Presentation Transcript

    • • Presented by Matt Wood• Head of Search, SEO Positive LtdInternet World2013Channel Crossing:Get Creative With PPC Data ToInform Your Digital StrategyPresented by Matt WoodChief Operating Officer, SEO Positive LtdInternet World2013@seopositiveltd
    • Presented by Matt WoodChief Operating Officer, SEO Positive LtdAgendaWhat Can Be InfluencedFrom This DataKnow Your AudienceKeyword DataEngagement RatesGEO TargetingPlacements & TopicsMarketing AttributionInternet World2013
    • Presented by Matt WoodChief Operating Officer, SEO Positive LtdWhat Can Be Influenced From This Data?Affiliate ProgrammesSocial ProfilesSocial Media PPCDisplayContent DistributionBrand / PRCreativesDesign & DevelopmentEmail MarketingSEOInternet World2013
    • Presented by Matt WoodChief Operating Officer, SEO Positive LtdKnow Your AudienceInternet World2013Active AudiencePassive Audience
    • Presented by Matt WoodChief Operating Officer, SEO Positive LtdKeyword DataMatch Search QueriesPerforming LongtailKeywordsPPC Position /Conversion RatioText AdsClick Through RatesTime of DayInternet World2013
    • Presented by Matt WoodChief Operating Officer, SEO Positive LtdTurn Negative Into PositiveUnwanted PPC TrafficHigh Traffic VolumeLow Traffic VolumeInternet World2013
    • Presented by Matt WoodChief Operating Officer, SEO Positive LtdEngagement RatesConversion RatesTime on SiteBounce RatePage ViewsInternet World2013
    • Presented by Matt WoodChief Operating Officer, SEO Positive LtdRun A Google ExperimentSplit Test with the Google Experiment tabIdentify best images to useBest calls to actionBest layoutsBest contentInternet World2013
    • Presented by Matt WoodChief Operating Officer, SEO Positive LtdGEO TargetingInternationalInternet World2013Local
    • Presented by Matt WoodChief Operating Officer, SEO Positive LtdWho’s driving themost traffic?Are there otherrelevant topics?What value dothese visitors hold?Placements & TopicsInternet World2013
    • Presented by Matt WoodChief Operating Officer, SEO Positive LtdIdentify best converting combinationsof online advertisingIdentify the rolePPC is the quickest way toinfluence a combinationMarketing AttributionInternet World2013
    • Presented by Matt WoodChief Operating Officer, SEO Positive LtdEmail Marketing to existingcustomer databaseSet up remarketing list tovisitors that have completedthe shopping basketSet up a Facebook advancedtargeting campaign &upload email addressesfrom databaseAn Effective Example of Multi-Channel MarketingInternet World2013
    • Understand your audienceHow does your PPC data influence other mediumsWhat medium converts and which assistsCombine each route to market to find the most effective methodto increase conversionsSummaryPresented by Matt WoodChief Operating Officer, SEO Positive LtdInternet World2013
    • Presented by Matt WoodChief Operating Officer, SEO Positive LtdTel: 0800 088 6000Email: info@seopositive.co.ukWeb: www.seopositive.co.uk@seopositiveltdAny Questions?Internet World2013