SEO Process by Mostech Softwares

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We provide the best in class SEO audit and SEO services for your website and brand. We not only provide SEO services but also complete Digital Asset Optimization for 100% share of SERP rankings. …

We provide the best in class SEO audit and SEO services for your website and brand. We not only provide SEO services but also complete Digital Asset Optimization for 100% share of SERP rankings. Please drop an email on services@mostechsoftwares.com for a quote or visit-- www.mostechsoftwares.com

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  • 1. Introduction Hands on By: Rajeev Kumar Linkedin @seorajeev mca.raj@gmail.com
  • 2. SERP Landscape
  • 3. Knowing about SEO Search Engines How Does Google Read our Websites?
  • 4. Search engines
  • 5. Universal Search
  • 6. 6 8/27/2014 Paid Owned Earned Owned Earned Owned Categorizing the SERP(Share Of Voice)
  • 7. How does Google work: Basic overview 7 Google’s Three Steps: 1 2 3 Google must first FIND your content After CRAWLING your site, they INDEX the pages And ultimately RANK them within the grater index.
  • 8. WAYTOSUCCESS Steps to organic search excellence 8 Best in Class Not Best in Class Content Optimization (Matching Keywords to Consumer Behaviour) Building Authority via Links Search Engine Friendly Website Social
  • 9. Orientation to SEO Search Operators
  • 10. Cache: • Syntax: Cache:www.makemytrip.com. It shows last time crawler visited the website/webpage.
  • 11. Link: Syntax: link:www.makemytrip.com
  • 12. Site: Syntax: site:www.makemytrip.com
  • 13. SEO Overview Technical Optimization Link Building Content Optimization 13 TLC 1 2 3
  • 14. Technical Optimization 1) Redirects 1) URL Structure 1) Variable Parameters 1) Canonicalization 1) XML Sitemaps 14 6) Navigation 7) CMS & Website templates ) Images & Rich Media Code Optimization/Javascript/CSS 1 2 3 4 5 6 7 8 9 14
  • 15. Link Building Link building is all about increasing the number of high-quality and topically relevant inbound links to a web document in order to improve it’s visibility in search engine results for specific keywords and phrases. 15 Benefits at a Glance: • Drive qualified traffic to your optimized site • Increase keyword rank and site visibility
  • 16. Content Optimization 16 1) URLs contain beneficial keywords for maximum ranking and click- ability 2) TITLEs are appropriate for each page based upon keyword research 3) H1 tags are enhanced as contextually relevant for each page 4) META Description tags that invite greater searcher click-through 1 2 3 4
  • 17. • Page name is a term for the title of any page. A page is named for the convenience of linking to it by its title. It is shown on the title line (the top line) in large bold letters. Page Naming {URL Structuring} and Folder Naming
  • 18. • Before you upload your image, pick a descriptive filename—preferably a file name you want that image to rank for—because it will help with your search engine rankings. • Image Alt is the text that the search engine uses to understand images. – To include it, you simply add alt="this is your alt text" to your image tag. • Image title should provide additional information and follow the rules of the regular title: it should be relevant, short, catchy and concise. In FireFox and Opera it pops up when you hover over an image Image Naming, Image Title and Alt Tags Creation
  • 19. • What are meta tags: – Meta tags are snippets of code on a web page. They offer information about a page. • Example: – Title Tag - This is the text you'll see at the top of your browser. Search engines view this text as the "title" of your page. – Meta Description Attribute - A brief description of the page. – Meta Keywords Attribute - A series of keywords you deem relevant to the page in question. – Meta Robots Attribute - An indication to search engine crawlers (robots or "bots") as to what they should do with the page. What are Meta Tags?
  • 20. Redirection Tags • What is Meta redirect: A meta redirect is an HTML tag in the <head> of HTML document that tells the browser that that web page has been moved and the browser should move to the new location as well. • How to Write a Meta Redirect: In the head of the document you would like moved, type: <meta http-equiv="refresh" content="0;url=NEW PAGE URL" /> Replace NEW PAGE URL with the URL of the page you want to end up on. • When to Use Meta Redirects: Use a 302 meta redirect when you've got a page that you need to redirect quickly and for a short time. If you need to redirect a page permanently, you should use server- level 301 redirects instead.
  • 21. Headings Tags {H1 to H6} • What are heading tags: Heading tags are used to differentiate the heading of a page from the rest of the content. • Advantages of Using Heading Tags: The heading tag is used to represent different sections of web page content. It has an impact on both the SEO and usability of your site.
  • 22. • What is robots.txt file a text file used which instruct search engine robots, how to crawl and index pages on website. • Optimal Format Robots.txt needs to be placed in the top-level directory of a web server in order to be useful. Example: http:/www.example.com/robots.txt • Example of Robots.txt Formats Allow indexing of everything User-agent: * Disallow: Disallow indexing of a specific folder User-agent: * Disallow: /folder/ Allow indexing of everything User-agent: * Allow: / Disallow indexing of everything User-agent: * Disallow: / Robots.txt file use and creation
  • 23. Off Page Optimization
  • 24. What is Off-Page Optimization? The area of search engine optimization that applies to building back links for a website. Sources
  • 25. What are Backlinks? An incoming hyperlink from one web page to another website. "the more back links you have pointing back to your site, the more popular it will be“ Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web site (web page, directory, website, or top level domain) from another website
  • 26. Why Backlinks are Important? Critical Factors in Link Building 1. Link building is the key to rapidly increasing online visibility in the search engines 2. Those who do not pursue external link building are at high risk of diminishing their search engine visibility and traffic 3. If you are not building links, be aware that your online competition probably is. 4. SEO goals will likely not be met as expected for traffic, rankings, and conversions with out link building
  • 27. Questions?