Ppc definitions . PPC Houston

Epromotionz LLC < WEB SITE MARKETING : SEO SERVICES . WEB 2.0 Design services. Andy Alagappan COO & VP Marketing USA . 281-556-8319. 281-570-5804 . www.seoguruhouston.com. Blog : www.seohoustonblog.com . www.andyalagappan.mp << Visit © 2010 ePromotionz® Commercial-in-Confidence Redistribution, copying or otherwise duplicating this document in whole or part is expressly prohibited. PPC definitions:  Impression - The "Impr" located on your reporting statistics refers to the number of "impressions" for your ad. The number of impressions is the number of times an ad is displayed on Google or on sites or products in the Google Network.  Click - A click (sometimes called a clickthrough) occurs when a user sees your ad and clicks on the title of your ad, leading them to your website.  Clickthrough Rate (CTR) - Clickthrough rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown (impressions) via Google search only. Your ad and keyword each have their own CTRs, unique to your own campaign performance.  Average Cost per Click (Avg. CPC) - The average amount you pay each time someone clicks your ad. Average CPC is determined by totaling the cost of all clicks and dividing it by the number of clicks. Here's an example: if your ad receives two clicks, one costing $0.20 and one costing $0.40, your average CPC for those clicks is $0.30. Average CPC is not the same thing as Maximum CPC. - Maximum Cost-per-Click (Maximum CPC) - With keyword-targeted ad campaigns, you choose the maximum cost-per-click (Max CPC) you are willing to pay. Your maximum cost-per-click (CPC) is the highest amount that you are willing to pay for a click on your ad. You can set a maximum CPC at the keyword- or ad group-level. The AdWords Discounter automatically reduces this amount so that the actual CPC you are charged is just one cent more than the minimum necessary to keep your position on the page.  Cost – Cost refers to the amount the advertiser pays to Google for the clicks accrued for his campaign. It is calculated as the total number of clicks received for the Campaign / Ad Group / Keyword, multiplied by the Avg. CPC. One can view the Cost statistics at the Campaign / Ad Group / Keyword level. PPC Resources : Adwords.blogspot.com Webmasterworld.com

Epromotionz LLC < WEB SITE MARKETING : SEO SERVICES . WEB 2.0 Design services. Andy Alagappan COO & VP Marketing USA . 281-556-8319. 281-570-5804 . www.seoguruhouston.com. Blog : www.seohoustonblog.com . www.andyalagappan.mp << Visit © 2010 ePromotionz® Commercial-in-Confidence Redistribution, copying or otherwise duplicating this document in whole or part is expressly prohibited. Adcenterblog.spaces.live.com Searchengineland.com Blog.searchenginewatch.com/blog google.com/adwords/learningcenter/

Ppc definitions . PPC Houston

by Epromotionz / SEO Guru Houston on Jul 20, 2010

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