The pleasure revolution

The Pleasure Revolution
The Secret of 21st Century Design
Jesse Schell

To fill in all the gaps in my knowledge beforehand was out of the question for me. I had to write now, or not at all. And I wanted to write.

Games
Real Life

Choco-fication!

Rewards can Backfire

Pleasure is… CONTEXTUAL

Pleasure is COMPLEX

Pleasure is POWERFUL

Games are special because…
They are interactive
They are designed ENTIRELY for pleasure

“Hafta”
“Wanna”
Duty
Fun
Work
Play
Slavery
Freedom
Efficiency
Pleasure

Marc LeBlanc’s Taxonomyof Game Pleasures

1. Sensation

2. Fantasy

3. Narrative

4. Challenge

5. Fellowship

6. Discovery

7. Expression

8. Submission

PENS: Three Major Needs(www.immersyve.com)
Competence
Relatedness
Autonomy
I want to be good at what I do!
I want freedom!
I want to connect to others!

Novelty

Why so few sports?
Because
fellowship > novelty!

Laughing

Nurturing

Destruction

Beauty

Stereoscopic 3D?

Sharing

Anticipation

Possibility

Yikes!

Tidiness

Progress

Wonder

Secrets

Post Secret

Pleasure is…
Complex and Counterintuitive
Embarrassing to discuss
Not fully understood by anyone
The motivation for EVERYTHING we do
The key to design in the 21st century

But… How can I learn how to design pleasurable experiences?

Thanks!
Email: jesse@schellgames.comTwitter: @jesseschell
Slides: jesseschell.com

The pleasure revolution

by Jenn Mathews on Jan 26, 2011

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