The Pleasure Revolution<br />The Secret of 21st Century Design<br />Jesse Schell<br />
To fill in all the gaps in my knowledge beforehand was out of the question for me. I had to write now, or not at all. And ...
Games<br />Real Life<br />
Choco-fication!<br />
Rewards can Backfire<br />
Pleasure is… CONTEXTUAL<br />
Pleasure is… CONTEXTUAL<br />
Pleasure is COMPLEX<br />
Pleasure is POWERFUL<br />
Games are special because… <br />They are interactive<br />They are designed ENTIRELY for pleasure<br />
“Hafta”<br />“Wanna”<br />Duty<br />Fun<br />Work<br />Play<br />Slavery<br />Freedom<br />Efficiency<br />Pleasure<br />
Marc LeBlanc’s Taxonomyof Game Pleasures<br />
1. Sensation<br />
2. Fantasy<br />
3. Narrative<br />
4. Challenge<br />
5. Fellowship<br />
6. Discovery<br />
7. Expression<br />
8. Submission<br />
PENS: Three Major Needs(www.immersyve.com)<br />Competence<br />Relatedness<br />Autonomy<br />I want to be good at what I...
Novelty<br />
Why so few sports?<br />Because<br />fellowship > novelty!<br />
Laughing<br />
Nurturing<br />
Destruction<br />
Beauty<br />
Stereoscopic 3D?<br />
1849<br />
?<br />=<br />
Sharing<br />
Anticipation<br />
Fiero<br />
Possibility<br />
Yikes!<br />
Tidiness<br />
Progress<br />
Wonder<br />
Pride<br />
Secrets<br />
Post Secret<br />
???<br />
Pleasure is…<br />Complex and Counterintuitive<br />Embarrassing to discuss<br />Not fully understood by anyone<br />The m...
But… How can I learn how to design pleasurable experiences? <br />
Thanks!<br />Email: jesse@schellgames.comTwitter: @jesseschell<br />Slides: jesseschell.com<br />
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The pleasure revolution

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Jesse Schell presents the Pleasure Revolution at the Emerging Media Conference San Francisco 2011. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos

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  • I gave this talk at DICE about how advances in sensing technology will make our entire lives an interconnected series of games. The most common reaction to this was, “Oh my God! It’s 1984!” But technically, it’s Brave New World.
  • The pleasure revolution

    1. 1. The Pleasure Revolution<br />The Secret of 21st Century Design<br />Jesse Schell<br />
    2. 2.
    3. 3. To fill in all the gaps in my knowledge beforehand was out of the question for me. I had to write now, or not at all. And I wanted to write. <br />
    4. 4. Games<br />Real Life<br />
    5. 5.
    6. 6.
    7. 7. Choco-fication!<br />
    8. 8.
    9. 9.
    10. 10.
    11. 11.
    12. 12. Rewards can Backfire<br />
    13. 13.
    14. 14.
    15. 15.
    16. 16. Pleasure is… CONTEXTUAL<br />
    17. 17. Pleasure is… CONTEXTUAL<br />
    18. 18.
    19. 19. Pleasure is COMPLEX<br />
    20. 20.
    21. 21.
    22. 22. Pleasure is POWERFUL<br />
    23. 23.
    24. 24. Games are special because… <br />They are interactive<br />They are designed ENTIRELY for pleasure<br />
    25. 25.
    26. 26. “Hafta”<br />“Wanna”<br />Duty<br />Fun<br />Work<br />Play<br />Slavery<br />Freedom<br />Efficiency<br />Pleasure<br />
    27. 27.
    28. 28.
    29. 29.
    30. 30.
    31. 31.
    32. 32. Marc LeBlanc’s Taxonomyof Game Pleasures<br />
    33. 33. 1. Sensation<br />
    34. 34.
    35. 35. 2. Fantasy<br />
    36. 36.
    37. 37. 3. Narrative<br />
    38. 38. 4. Challenge<br />
    39. 39. 5. Fellowship<br />
    40. 40. 6. Discovery<br />
    41. 41. 7. Expression<br />
    42. 42.
    43. 43. 8. Submission<br />
    44. 44. PENS: Three Major Needs(www.immersyve.com)<br />Competence<br />Relatedness<br />Autonomy<br />I want to be good at what I do!<br />I want freedom!<br />I want to connect to others!<br />
    45. 45. Novelty<br />
    46. 46. Why so few sports?<br />Because<br />fellowship > novelty!<br />
    47. 47. Laughing<br />
    48. 48. Nurturing<br />
    49. 49. Destruction<br />
    50. 50. Beauty<br />
    51. 51.
    52. 52.
    53. 53.
    54. 54. Stereoscopic 3D?<br />
    55. 55.
    56. 56. 1849<br />
    57. 57.
    58. 58. ?<br />=<br />
    59. 59. Sharing<br />
    60. 60.
    61. 61. Anticipation<br />
    62. 62. Fiero<br />
    63. 63. Possibility<br />
    64. 64. Yikes!<br />
    65. 65. Tidiness<br />
    66. 66.
    67. 67.
    68. 68. Progress<br />
    69. 69. Wonder<br />
    70. 70. Pride<br />
    71. 71. Secrets<br />
    72. 72. Post Secret<br />
    73. 73. ???<br />
    74. 74. Pleasure is…<br />Complex and Counterintuitive<br />Embarrassing to discuss<br />Not fully understood by anyone<br />The motivation for EVERYTHING we do<br />The key to design in the 21st century<br />
    75. 75. But… How can I learn how to design pleasurable experiences? <br />
    76. 76.
    77. 77. Thanks!<br />Email: jesse@schellgames.comTwitter: @jesseschell<br />Slides: jesseschell.com<br />

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