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The Like Button -  - Search and Social Woot! Hawaii 2010
The Like Button -  - Search and Social Woot! Hawaii 2010
The Like Button -  - Search and Social Woot! Hawaii 2010
The Like Button -  - Search and Social Woot! Hawaii 2010
The Like Button -  - Search and Social Woot! Hawaii 2010
The Like Button -  - Search and Social Woot! Hawaii 2010
The Like Button -  - Search and Social Woot! Hawaii 2010
The Like Button -  - Search and Social Woot! Hawaii 2010
The Like Button -  - Search and Social Woot! Hawaii 2010
The Like Button -  - Search and Social Woot! Hawaii 2010
The Like Button -  - Search and Social Woot! Hawaii 2010
The Like Button -  - Search and Social Woot! Hawaii 2010
The Like Button -  - Search and Social Woot! Hawaii 2010
The Like Button -  - Search and Social Woot! Hawaii 2010
The Like Button -  - Search and Social Woot! Hawaii 2010
The Like Button -  - Search and Social Woot! Hawaii 2010
The Like Button -  - Search and Social Woot! Hawaii 2010
The Like Button -  - Search and Social Woot! Hawaii 2010
The Like Button -  - Search and Social Woot! Hawaii 2010
The Like Button -  - Search and Social Woot! Hawaii 2010
The Like Button -  - Search and Social Woot! Hawaii 2010
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The Like Button - - Search and Social Woot! Hawaii 2010

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  • 1. Facebook Like Button Marketing The Search Marketer’s Guide Presenter: @justinkistner Hashtag: #sswoot
  • 2. Presenter: @justinkistner Hashtag: #sswoot What is the Like button?
  • 3. Turn any page into a fan page Presenter: @justinkistner Hashtag: #sswoot
  • 4. The value to the user Presenter: @justinkistner Hashtag: #sswoot
    • Express affinity
    • Become a fan of anything
    • News feed post
    • Tell your friends what you like
    • Profile update
    • Easily build out your profile
  • 5. The value to the page owner Presenter: @justinkistner Hashtag: #sswoot
    • Fan Base
    • Like all fan pages
    • Wall Updates
    • News feed posts
    • Ad Targeting
    • Show ads to fans only
    • Search Indexing
    • Web pages indexed too
  • 6. Presenter: @justinkistner Hashtag: #sswoot Facebook SEO using the Like button
  • 7. Pages with Like buttons are indexed Presenter: @justinkistner Hashtag: #sswoot
  • 8. Most Likes most recently wins Presenter: @justinkistner Hashtag: #sswoot
  • 9. Optimization options Presenter: @justinkistner Hashtag: #sswoot
    • Using images
    • Larger news feed footprint and images draw attention
    • Meta tag copy
    • Like writing title tags and meta descriptions
    • Like building
    • White/Black hat
  • 10. Like farms Presenter: @justinkistner Hashtag: #sswoot
  • 11. Presenter: @justinkistner Hashtag: #sswoot Like button updates and targeting
  • 12. Step 1: Acquire fans Presenter: @justinkistner Hashtag: #sswoot
  • 13. Earned media from news feed activity Presenter: @justinkistner Hashtag: #sswoot
  • 14. Admin sees an admin link Presenter: @justinkistner Hashtag: #sswoot
  • 15. Invisible fan page Presenter: @justinkistner Hashtag: #sswoot
  • 16. Admin appears like any other fan page Presenter: @justinkistner Hashtag: #sswoot
  • 17. Use it to send updates to fans Presenter: @justinkistner Hashtag: #sswoot
  • 18. Updates appear in news feed Presenter: @justinkistner Hashtag: #sswoot
  • 19. EdgeRank hides 99.8% of updates Presenter: @justinkistner Hashtag: #sswoot NFO is the new SEO
  • 20. Targeting ads at fans Presenter: @justinkistner Hashtag: #sswoot
  • 21. Questions? Presenter: @justinkistner Hashtag: #sswoot

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