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The Like Button -  - Search and Social Woot! Hawaii 2010
 

The Like Button - - Search and Social Woot! Hawaii 2010

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    The Like Button -  - Search and Social Woot! Hawaii 2010 The Like Button - - Search and Social Woot! Hawaii 2010 Presentation Transcript

    • Facebook Like Button Marketing The Search Marketer’s Guide Presenter: @justinkistner Hashtag: #sswoot
    • Presenter: @justinkistner Hashtag: #sswoot What is the Like button?
    • Turn any page into a fan page Presenter: @justinkistner Hashtag: #sswoot
    • The value to the user Presenter: @justinkistner Hashtag: #sswoot
      • Express affinity
      • Become a fan of anything
      • News feed post
      • Tell your friends what you like
      • Profile update
      • Easily build out your profile
    • The value to the page owner Presenter: @justinkistner Hashtag: #sswoot
      • Fan Base
      • Like all fan pages
      • Wall Updates
      • News feed posts
      • Ad Targeting
      • Show ads to fans only
      • Search Indexing
      • Web pages indexed too
    • Presenter: @justinkistner Hashtag: #sswoot Facebook SEO using the Like button
    • Pages with Like buttons are indexed Presenter: @justinkistner Hashtag: #sswoot
    • Most Likes most recently wins Presenter: @justinkistner Hashtag: #sswoot
    • Optimization options Presenter: @justinkistner Hashtag: #sswoot
      • Using images
      • Larger news feed footprint and images draw attention
      • Meta tag copy
      • Like writing title tags and meta descriptions
      • Like building
      • White/Black hat
    • Like farms Presenter: @justinkistner Hashtag: #sswoot
    • Presenter: @justinkistner Hashtag: #sswoot Like button updates and targeting
    • Step 1: Acquire fans Presenter: @justinkistner Hashtag: #sswoot
    • Earned media from news feed activity Presenter: @justinkistner Hashtag: #sswoot
    • Admin sees an admin link Presenter: @justinkistner Hashtag: #sswoot
    • Invisible fan page Presenter: @justinkistner Hashtag: #sswoot
    • Admin appears like any other fan page Presenter: @justinkistner Hashtag: #sswoot
    • Use it to send updates to fans Presenter: @justinkistner Hashtag: #sswoot
    • Updates appear in news feed Presenter: @justinkistner Hashtag: #sswoot
    • EdgeRank hides 99.8% of updates Presenter: @justinkistner Hashtag: #sswoot NFO is the new SEO
    • Targeting ads at fans Presenter: @justinkistner Hashtag: #sswoot
    • Questions? Presenter: @justinkistner Hashtag: #sswoot