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SEOmoz Tools Demo

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Adam Feldstein covered the SEOmoz Tools at the Emerging Media Conference in January 2011. Download the presentation and/or watch videos from this and other presentations from EmMeCon at …

Adam Feldstein covered the SEOmoz Tools at the Emerging Media Conference in January 2011. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos

Published in: Technology

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Transcript

  • 1. SEOmoz Product Demo (day / month / year) Adam Feldstein VP of Product
  • 2.
    • Web App & Tools
    • Resources & Guides
    • Community
    What is SEOmoz?
  • 3. SEOmoz Web App
  • 4. The Web App’s Goal: Be your home for everything you do with SEO
    • Currently You Can:
    • Find Errors & Missed Opportunities with Regular Web Crawls
    • Track Rankings & Manage Rankings
    • Analyze and Optimize Keyword Usage in Pages
    • Monitor Search Traffic & Conversions (GA integration)
    • Create Great Reports for Clients/Managers
    • Investigate Link Growth / Shrinkage
    • Conduct Competitive Analysis
    • Quickly Access other research tools in context
  • 5. PRO Dashboard: Hub for all Things PRO
  • 6.  
  • 7. Campaign Dashboard Data LET’S SEE WHAT’S HAPPENING TODAY…
  • 8. Quick View Of Campaign Health & Progress
  • 9.  
  • 10. Crawl Diagnostics LOOKS LIKE THIS SITE COULD USE A TUNEUP
  • 11. Analysis for a Small Site
  • 12. Crawl Errors Surfaces Critical Issues
  • 13. Drill-Down into Duplicate Content
  • 14. Discover Canonicalization Issues
  • 15. See Which Pages Are Nearly The Same
  • 16. Big Sword, but Little Content
  • 17. Hmmm…
  • 18. I Sense a Pattern
  • 19. Crawl Warnings Calls Out Potential Issues
  • 20. Important Pages With Weak Titles
  • 21. We Also Crawl Very Large Sites
  • 22. Systemic SEO Warnings to Consider
  • 23. Notices Help You Find Pages w/ Specific Attributes
  • 24. Rankings #1 – HERE I COME!
  • 25. Track Rankings For Multiple Search Engines
  • 26. Rankings vs. Competitors
  • 27. Track Competitive History Over Time
  • 28. Who is Ranking and Why
  • 29.  
  • 30.  
  • 31. How Competitive Is That Keyword?
  • 32. Compare Different Keyword Candidates
  • 33. On-Page Optimization MY REPORT CARD SAYS “A”
  • 34. On-Page Summary
  • 35. Where to Put Those Keywords
  • 36. Critical Factors
  • 37. High Importance Factors
  • 38. Moderate Importance Factors
  • 39. Low Importance Factors
  • 40. Link Analysis I CAN HAZ LINKS?
  • 41. How Strong Is My Domain?
  • 42. Digging Into Link Data
  • 43. Traffic Data & GA Integration SO, HOW AM I DOING?
  • 44. Traffic Data from Google Analytics
  • 45.  
  • 46. Traffic Data for Important Keywords
  • 47. GA Integration with Ranking History
  • 48. So, What Else Have You Got? WHAT’S IN YOUR TOOL BELT?
  • 49. Open Site Explorer
  • 50. Open Site Explorer
  • 51. Top Links To A Site
  • 52. Open Site Explorer
  • 53. Top Pages On A Site
  • 54. Top Linking Domains
  • 55. Anchor Text Distribution
  • 56. Full List Of Link Metrics
  • 57. SEOmoz Toolbars For Firefox & Chrome
  • 58. Similar Toolbars for Different Browsers http://www.seomoz.org/seo-toolbar
  • 59. Quick Access To Useful Tools
  • 60. Analyze To See Full Link Metrics
  • 61. Analyze Page (Page Elements)
  • 62. Analyze Page (Page Attributes)
  • 63. Status Code History
  • 64. SERP Overlay – Analyze As You Search
  • 65. See The Web Like A Bot
  • 66.
      • Thanks!! Any Questions?
    IF YOU WANT TO TAKE SEOMOZ FOR A SPIN, GO TO www.seomoz.org/freetrial