SEOmoz Tools Demo

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Adam Feldstein covered the SEOmoz Tools at the Emerging Media Conference in January 2011. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos

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SEOmoz Tools Demo

  1. 1. SEOmoz Product Demo (day / month / year) Adam Feldstein VP of Product
  2. 2. <ul><li>Web App & Tools </li></ul><ul><li>Resources & Guides </li></ul><ul><li>Community </li></ul>What is SEOmoz?
  3. 3. SEOmoz Web App
  4. 4. The Web App’s Goal: Be your home for everything you do with SEO <ul><li>Currently You Can: </li></ul><ul><li>Find Errors & Missed Opportunities with Regular Web Crawls </li></ul><ul><li>Track Rankings & Manage Rankings </li></ul><ul><li>Analyze and Optimize Keyword Usage in Pages </li></ul><ul><li>Monitor Search Traffic & Conversions (GA integration) </li></ul><ul><li>Create Great Reports for Clients/Managers </li></ul><ul><li>Investigate Link Growth / Shrinkage </li></ul><ul><li>Conduct Competitive Analysis </li></ul><ul><li>Quickly Access other research tools in context </li></ul>
  5. 5. PRO Dashboard: Hub for all Things PRO
  6. 7. Campaign Dashboard Data LET’S SEE WHAT’S HAPPENING TODAY…
  7. 8. Quick View Of Campaign Health & Progress
  8. 10. Crawl Diagnostics LOOKS LIKE THIS SITE COULD USE A TUNEUP
  9. 11. Analysis for a Small Site
  10. 12. Crawl Errors Surfaces Critical Issues
  11. 13. Drill-Down into Duplicate Content
  12. 14. Discover Canonicalization Issues
  13. 15. See Which Pages Are Nearly The Same
  14. 16. Big Sword, but Little Content
  15. 17. Hmmm…
  16. 18. I Sense a Pattern
  17. 19. Crawl Warnings Calls Out Potential Issues
  18. 20. Important Pages With Weak Titles
  19. 21. We Also Crawl Very Large Sites
  20. 22. Systemic SEO Warnings to Consider
  21. 23. Notices Help You Find Pages w/ Specific Attributes
  22. 24. Rankings #1 – HERE I COME!
  23. 25. Track Rankings For Multiple Search Engines
  24. 26. Rankings vs. Competitors
  25. 27. Track Competitive History Over Time
  26. 28. Who is Ranking and Why
  27. 31. How Competitive Is That Keyword?
  28. 32. Compare Different Keyword Candidates
  29. 33. On-Page Optimization MY REPORT CARD SAYS “A”
  30. 34. On-Page Summary
  31. 35. Where to Put Those Keywords
  32. 36. Critical Factors
  33. 37. High Importance Factors
  34. 38. Moderate Importance Factors
  35. 39. Low Importance Factors
  36. 40. Link Analysis I CAN HAZ LINKS?
  37. 41. How Strong Is My Domain?
  38. 42. Digging Into Link Data
  39. 43. Traffic Data & GA Integration SO, HOW AM I DOING?
  40. 44. Traffic Data from Google Analytics
  41. 46. Traffic Data for Important Keywords
  42. 47. GA Integration with Ranking History
  43. 48. So, What Else Have You Got? WHAT’S IN YOUR TOOL BELT?
  44. 49. Open Site Explorer
  45. 50. Open Site Explorer
  46. 51. Top Links To A Site
  47. 52. Open Site Explorer
  48. 53. Top Pages On A Site
  49. 54. Top Linking Domains
  50. 55. Anchor Text Distribution
  51. 56. Full List Of Link Metrics
  52. 57. SEOmoz Toolbars For Firefox & Chrome
  53. 58. Similar Toolbars for Different Browsers http://www.seomoz.org/seo-toolbar
  54. 59. Quick Access To Useful Tools
  55. 60. Analyze To See Full Link Metrics
  56. 61. Analyze Page (Page Elements)
  57. 62. Analyze Page (Page Attributes)
  58. 63. Status Code History
  59. 64. SERP Overlay – Analyze As You Search
  60. 65. See The Web Like A Bot
  61. 66. <ul><ul><li>Thanks!! Any Questions? </li></ul></ul>IF YOU WANT TO TAKE SEOMOZ FOR A SPIN, GO TO www.seomoz.org/freetrial

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