SEO for Beginners - Wappow Reloaded Workshop
Upcoming SlideShare
Loading in...5
×
 

SEO for Beginners - Wappow Reloaded Workshop

on

  • 905 views

SEO for the Beginner presentation at the Wappow Search and Social Reloaded. http://wappow.com/workshops

SEO for the Beginner presentation at the Wappow Search and Social Reloaded. http://wappow.com/workshops

Statistics

Views

Total Views
905
Views on SlideShare
905
Embed Views
0

Actions

Likes
0
Downloads
4
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

SEO for Beginners - Wappow Reloaded Workshop SEO for Beginners - Wappow Reloaded Workshop Presentation Transcript

  • What is SEO?
    Search Engine Optimization for Beginners
    Jenn Mathews
    @SEOGoddess
  • What is SEO?
    “SEO” is Search Engine Optimization
    User types in a word or phrase
    Search engine shows them websites
    User clicks your result
    You wanna be here
  • How Search Engines Work
    Search Engine’s scrub the websites
    Then store it all in a database called “Bigtable”
    Bigtable is a distributed storage system (built by Google) for managing structured data that is designed to scale to a very large size: petabytes of data across thousands of commodity servers.
  • Letters on a page separated by spaces.
    Groups of letters are separated by periods.
    What Google Sees
    What’s Stored?
    What you see
  • More Than Just Words
    Meta Tags
    Title
    Keywords
    Description
    Linking
    Internal
    External
  • Meta Tags
    Title Tag
    Controls what the user sees in the browser bar as well as the title in the snippet
  • Meta Tags
    Keywords
    Meta Keywords only work on Met Crawler Search Engines.
    Best use is to keep focus on specific keywords while developing pages.
  • Meta Tags
    Description
  • Linking
    Internal Linking
    Text links that point from one page to another within the site.
  • Linking
    External Linking
    Text links that point from one website to another website
  • SEO Don’ts
    Hidden text
    Hidden links
    Redirects
    Keyword stuffing
    Duplicate content
    Purchasing Links
  • SEO Terms
    Snippet – The title and description of a website that is displayed in the search engine results.