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SEO for Beginners - Wappow Reloaded Workshop
 

SEO for Beginners - Wappow Reloaded Workshop

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SEO for the Beginner presentation at the Wappow Search and Social Reloaded. http://wappow.com/workshops

SEO for the Beginner presentation at the Wappow Search and Social Reloaded. http://wappow.com/workshops

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    SEO for Beginners - Wappow Reloaded Workshop SEO for Beginners - Wappow Reloaded Workshop Presentation Transcript

    • What is SEO?
      Search Engine Optimization for Beginners
      Jenn Mathews
      @SEOGoddess
    • What is SEO?
      “SEO” is Search Engine Optimization
      User types in a word or phrase
      Search engine shows them websites
      User clicks your result
      You wanna be here
    • How Search Engines Work
      Search Engine’s scrub the websites
      Then store it all in a database called “Bigtable”
      Bigtable is a distributed storage system (built by Google) for managing structured data that is designed to scale to a very large size: petabytes of data across thousands of commodity servers.
    • Letters on a page separated by spaces.
      Groups of letters are separated by periods.
      What Google Sees
      What’s Stored?
      What you see
    • More Than Just Words
      Meta Tags
      Title
      Keywords
      Description
      Linking
      Internal
      External
    • Meta Tags
      Title Tag
      Controls what the user sees in the browser bar as well as the title in the snippet
    • Meta Tags
      Keywords
      Meta Keywords only work on Met Crawler Search Engines.
      Best use is to keep focus on specific keywords while developing pages.
    • Meta Tags
      Description
    • Linking
      Internal Linking
      Text links that point from one page to another within the site.
    • Linking
      External Linking
      Text links that point from one website to another website
    • SEO Don’ts
      Hidden text
      Hidden links
      Redirects
      Keyword stuffing
      Duplicate content
      Purchasing Links
    • SEO Terms
      Snippet – The title and description of a website that is displayed in the search engine results.