SEO for Beginners - Wappow Reloaded Workshop
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SEO for Beginners - Wappow Reloaded Workshop

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SEO for the Beginner presentation at the Wappow Search and Social Reloaded. http://wappow.com/workshops

SEO for the Beginner presentation at the Wappow Search and Social Reloaded. http://wappow.com/workshops

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  • 1. What is SEO?
    Search Engine Optimization for Beginners
    Jenn Mathews
    @SEOGoddess
  • 2. What is SEO?
    “SEO” is Search Engine Optimization
    User types in a word or phrase
    Search engine shows them websites
    User clicks your result
    You wanna be here
  • 3. How Search Engines Work
    Search Engine’s scrub the websites
    Then store it all in a database called “Bigtable”
    Bigtable is a distributed storage system (built by Google) for managing structured data that is designed to scale to a very large size: petabytes of data across thousands of commodity servers.
  • 4. Letters on a page separated by spaces.
    Groups of letters are separated by periods.
    What Google Sees
    What’s Stored?
    What you see
  • 5. More Than Just Words
    Meta Tags
    Title
    Keywords
    Description
    Linking
    Internal
    External
  • 6. Meta Tags
    Title Tag
    Controls what the user sees in the browser bar as well as the title in the snippet
  • 7. Meta Tags
    Keywords
    Meta Keywords only work on Met Crawler Search Engines.
    Best use is to keep focus on specific keywords while developing pages.
  • 8. Meta Tags
    Description
  • 9. Linking
    Internal Linking
    Text links that point from one page to another within the site.
  • 10. Linking
    External Linking
    Text links that point from one website to another website
  • 11. SEO Don’ts
    Hidden text
    Hidden links
    Redirects
    Keyword stuffing
    Duplicate content
    Purchasing Links
  • 12. SEO Terms
    Snippet – The title and description of a website that is displayed in the search engine results.