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David Evans Ph.D. instructor at the University of Washington's MCDM program and Founder of Psychster Inc talks about the psychology of your user at the Emerging Media Conference in San Francisco 2001. …

David Evans Ph.D. instructor at the University of Washington's MCDM program and Founder of Psychster Inc talks about the psychology of your user at the Emerging Media Conference in San Francisco 2001. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos

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Transcript

  • 1. Anticipating Users
  • 2. Individual Differences
  • 3. Psychographic Segmentation
    Data: 1-5 ratings of how much people need every feature of your media
    Status updates/photos
    Info/news
    App content
    Profile management
    Factors: Groups of related features
    Clusters: Groups of similar people
  • 4. Facebook Segmentation
    Cruisers/App Users
    Impression Managers
    Info-only/Spectators
    Offline Networkers
    Update Junkies
    Factors:
    Status updates/photos
    Info/news
    App content
    Profile management
    Networking
    Privacy
    Interest groups
  • 5. Psychographic Segments
  • 6. Take Action
    Quiz everyone http://bit.ly/grwoVI
    Predict the rest
    Put it in your company DNA
    Satisfy all segments
    Target, target, target
    email newsletters
    advertisements
    features