Your SlideShare is downloading. ×
Anticipating Users<br />
Individual Differences<br />
Psychographic Segmentation<br />Data: 1-5 ratings of how much people need every feature of your media<br />Status updates/...
Facebook Segmentation<br />Cruisers/App Users<br />Impression Managers<br />Info-only/Spectators<br />Offline Networkers<b...
Psychographic Segments<br />
Take Action<br /> Quiz everyone http://bit.ly/grwoVI<br /> Predict the rest<br />Put it in your company DNA<br /> Satisfy ...
Upcoming SlideShare
Loading in...5
×

Facebook User Data

660

Published on

David Evans Ph.D. instructor at the University of Washington's MCDM program and Founder of Psychster Inc talks about the psychology of your user at the Emerging Media Conference in San Francisco 2001. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
660
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Facebook User Data"

  1. 1. Anticipating Users<br />
  2. 2. Individual Differences<br />
  3. 3. Psychographic Segmentation<br />Data: 1-5 ratings of how much people need every feature of your media<br />Status updates/photos<br />Info/news<br />App content<br />Profile management<br />Factors: Groups of related features<br />Clusters: Groups of similar people<br />
  4. 4. Facebook Segmentation<br />Cruisers/App Users<br />Impression Managers<br />Info-only/Spectators<br />Offline Networkers<br />Update Junkies<br />Factors:<br />Status updates/photos<br />Info/news<br />App content<br />Profile management<br />Networking<br />Privacy<br />Interest groups<br />
  5. 5. Psychographic Segments<br />
  6. 6. Take Action<br /> Quiz everyone http://bit.ly/grwoVI<br /> Predict the rest<br />Put it in your company DNA<br /> Satisfy all segments<br />Target, target, target<br />email newsletters<br />advertisements<br />features<br />

×