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Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
Neuromarketing EmMeCon Talk
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Neuromarketing EmMeCon Talk

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Roger Dooley talks about neuroscience marketing at the Emerging Media Conference in San Francisco 2001. Download the presentation and/or watch videos from this and other presentations from EmMeCon at …

Roger Dooley talks about neuroscience marketing at the Emerging Media Conference in San Francisco 2001. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos

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  • 1. Your Social Brain
    Emerging Media ConferenceJanuary 24, 2011
    Roger DooleyNeuroscienceMarketing.comrogerd@dooleydirect.com
    @rogerdooley
    Copyright 2011 Dooley Direct, LLC
    Some Stock Images via Shutterstock
  • 2. Neuromarketing
  • 3. @rogerdooley
  • 4. (from Deliver mail marketing magazine)
  • 5. No Mind Reading
    No “Super-Ads”
    No Buy Button
    @rogerdooley
  • 6. Iceberg: 88% Hidden
    Mind: 95% Subconscious (Lakoff & Johnson)
  • 7. Florida from are oranges
  • 8. wrinkle sunlight makes raisins
  • 9. sky the seamless gray is
  • 10. @rogerdooley
  • 11. From are Florida oranges
    Sky the seamless gray is
    Sunlight makes wrinkle raisins
  • 12. Priming
  • 13. Neuromarketing
  • 14. € $
  • 15. @rogerdooley
    € $
  • 16. fMRI: Brain Responds to Subliminal Images (Univ. College of London)
    Support Wappow!
  • 17.
  • 18.
  • 19. GoDaddy Girl: 1Neuroscientists: 0
  • 20. TheUltimatumGame
  • 21. Ultimatum Game Results
  • 22. Effect of Social Conversation
  • 23. Impatient:Short Term More Important
    -Margo Wilson and Martin Daly
  • 24. Bikini Pics:Worse Decisions
    Journal of Consumer Research
  • 25. Attractive Photo =-4% Interest Rate
    Marianne Bertrand et al, 2005
  • 26. Gender & Body Image
  • 27.
  • 28. Simple
    vs.
    Complex
  • 29. Simple Fonts Convince
  • 30. Complex Fonts Imply Effort
  • 31.
  • 32.
  • 33. “That gets me really angry! Let’s tell Microsoft how bad their help system is.”
  • 34. Get on the same team!
  • 35.
  • 36. Expert
  • 37. MatchEmotions
  • 38. Decoy Marketing
  • 39. Subscription Offer A$59 – Internet Only $125 – Internet & Print
    From Predictably Irrational by Dan Ariely
  • 40. Subscription Offer A$59 – Internet Only (68)$125 – Internet & Print (32)Predicted Revenue – $8,012
    From Predictably Irrational by Dan Ariely
  • 41. Subscription Offer B $59 – Internet Only $125 – Print Only $125 – Internet & Print
    From Predictably Irrational by Dan Ariely
  • 42. Subscription Offer B$59 – Internet Only (16)$125 – Print Only $125 – Internet & Print (85)Predicted Revenue – $11,444
    From Predictably Irrational by Dan Ariely
  • 43. More Decoy Marketing
  • 44.
  • 45. @rogerdooley
  • 46. Reward vs. Reciprocity
  • 47. Reward vs. Reciprocity
  • 48. Reward vs. Reciprocity
    Conversion Up 50+%
    @rogerdooley
    -Gamberini et al, 2007
  • 49. Your Social Brain
    Emerging Media ConferenceJanuary 24, 2011
    Roger DooleyNeuroscienceMarketing.comrogerd@dooleydirect.com
    @rogerdooley
    Copyright 2011 Dooley Direct, LLC
    Some Stock Images via Shutterstock
  • 50. The Order Effect…
  • 51. Affects Orders!
    @rogerdooley
    2.5 x others
    -Alexander Felfernig et al
  • 52. 2 ReasonsWhy Your Site Shouldn’t Suck
    @rogerdooley
  • 53. User Stress up 50%
    CA/Foviance Study
  • 54. First Impression<1 sec

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