Who am I? Twitter.com/SEOGoddess Facebook.com/SEOGoddess Facebook.com/theSEOGoddess SEOGoddess.me
We’ll be Covering:
Understanding your Audience
Setting up a Page
Getting People to 'like' your Page
Groups, Events, etc
Setting up Facebook Ads
Facebook and your website
Social Media What is Social Networking?
Maslow’s Hierarchy of Needs The Desire or Need to be Social Individuality – Creativity, Spontaneity Respect – Others , Self, Confidence Relationships – Friendship, Family, Security – Employment, Health, Family Necessities – Breathing, Food ,Water David Evans Ph,D, - Emerging Media Conference http://wppw.me/5ZRwL
Elements of Facebook Page Event Group App Ads Questions Profile Photo Poll Video Link
Image -jpgs are better than png or gif. -250x250 or longer (Image will be resized) -From website grab Image URL
Invite People -Invite friends -Import Contact in a .csv or email account
Website and About
Image Properties 225 -Click Image -Click “Edit Thumbnail” -Move around to place -or Scale to Fit Download Template http://wpw.gd/Facebook-Page-Image-Template.psd
Getting ‘Like’s What’s the point of having a page that no one ‘Like’s?
Ways to get ‘Like’s Invite Friends Post a Status Update Place of Employment Add to a Website Landing Tab Run Ads Upload and Tag Photos/Videos Promotion SMS Traditional Media
Invite Friends Go to your Page Click “Invite Friends”
Status Update Announce your new page Tag the page in your updates
Add as a Place of Employment Set it up in your profile
Add to a Website Grab the Code
Plugins Paste the URL of the Page in the field Choose width White or black background Faces Yes/No Border – color Show Stream Yes/No Header Yes/No
Grab the Code Copy and Paste the code into your website html.
Landing Tab Create a Unique Tab
Default Tab Click “Edit Page: Click “Manage Permissions” Set the “Default Landing Tab”
Run a Facebook Ad Say ‘Like’ Us
Promotions Giveaways Contests Inside Stuff
SMS – Text Message ‘Like’ing TXT 32665 (FBOOK) “like yourusername” (without quotes) Try it now: Send a txt message to 32665 Message: like Wappow
Traditional Media Signs Flyers Mailers Business cards Television Radio
Events Setting up an Event Promoting Event Messaging Attendees
Setting up an Event Go to “events” Click “Create an Event” button
Enter Information Add Event Image 250x225 (up to 600) When (Date/Time) Name/Title Ad Title worthy Location Info Keep link towards top Summarize Value Props
Message Guests Attending Maybe Attending Not Yet Responded Not Attending
Message Comes From: Event Shows up as You
Run a Facebook Ad Point to Event Social Actions Encourage attendance
Groups Company Product Interest Location
Watch out for: Users Automatically Added Users get Emails Syncs with Chat
Really Pissed How to Avoid: Add a few friends Post valuable content Spark discussion Explain how to Turn off Chat Stop Emails Remove if Requested Description Short/Friendly
Lots of Emails… SUCKS
Create Doc: Group Directions This Group was created so that peeps can focus on what's going on and network with one another. Feel free to add your friends to the group as well as share events, your favorite places to eat, things to do around town, etc.
If you were added to the group an have no idea who added you or why you are here there are a few important notes about the groups in Facebook. Unfortunately Facebook changed how groups work a while back and people are no longer "invited" to groups, but are now simply "added". It's a very confusing system, and a lot of people are unhappy about it.
You where added: To stop the emails go to the group page and click "Edit Settings" then de-select the "Email notifications to:" Group Chat: If you don't want to deal with Chat then de-select the "send me group chat messages". You can leave the group by clicking "Leave Group" just under the "Members" and "Add Friends to Group"
Adding Friends: Of course we would love it if you would add friends, but do keep in mind they are just added and not "invited" so they might get a bit upset with you (as some of you are with me ;o) and there's no space for a personal note.
Edit Settings Choose Icon Privacy: Open Private Who adds people Email Address Description (Short) Who posts