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Marketing on Facebook
 

Marketing on Facebook

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    Marketing on Facebook Marketing on Facebook Presentation Transcript

    • Facebook Marketing
      Jenn Mathews
      President
      Wappow, Inc
      Pages, Groups, Events, Ads, Oh My…
    • Who am I?
      Twitter.com/SEOGoddess
      Facebook.com/SEOGoddess
      Facebook.com/theSEOGoddess
      SEOGoddess.me
    • We’ll be Covering:
      • Understanding your Audience
      • Setting up a Page 
      • Getting People to 'like' your Page
      • Groups, Events, etc
      • Setting up Facebook Ads
      • Facebook and your website
    • Social Media
      What is Social Networking?
    • Maslow’s Hierarchy of Needs
      The Desire or Need to be Social
      Individuality –
      Creativity, Spontaneity
      Respect –
      Others , Self, Confidence
      Relationships –
      Friendship, Family,
      Security –
      Employment, Health, Family
      Necessities –
      Breathing, Food ,Water
      David Evans Ph,D, - Emerging Media Conference http://wppw.me/5ZRwL
    • Segmentation
      Creator
      • Blog
      • Video
      • Admin
      Socialite
      • Status/Tweets
      Commentator
      • Reviews
      • Comments
      • Answers Qs
      Researcher
      • RSS Feeds
      • Setup Alerts
      • Searches
      Spectator
      • Reads Blogs
      • Listens Podcasts
      • Watches Videos
      • Read Forums
      • Read Reviews
      • Follows on Twitter
      Others
      Creator
      Commentator
      Socialite
      Spectator
      Researcher
    • Elements of Facebook
      Page
      Event
      Group
      App
      Ads
      Questions
      Profile
      Photo
      Poll
      Video
      Link
    • Account?
    • Image
      -jpgs are better than png or gif.
      -250x250 or longer (Image will be resized)
      -From website grab Image URL
    • Invite People
      -Invite friends
      -Import Contact in a .csv or email account
    • Website and About
    • Image Properties
      225
      -Click Image
      -Click “Edit Thumbnail”
      -Move around to place
      -or Scale to Fit
      Download Template
      http://wpw.gd/Facebook-Page-Image-Template.psd
    • Applications
    • Getting ‘Like’s
      What’s the point of having a page that no one ‘Like’s?
    • Ways to get ‘Like’s
      Invite Friends
      Post a Status Update
      Place of Employment
      Add to a Website
      Landing Tab
      Run Ads
      Upload and Tag Photos/Videos
      Promotion
      SMS
      Traditional Media
    • Invite Friends
      Go to your Page
      Click “Invite Friends”
    • Status Update
      Announce your new page
      Tag the page in your updates
    • Add as a Place of Employment
      Set it up in your profile
    • Add to a Website
      Grab the Code
    • Plugins
      Paste the URL of the Page in the field
      Choose width
      White or black background
      Faces Yes/No
      Border – color
      Show Stream Yes/No
      Header Yes/No
    • Grab the Code
      Copy and Paste the code into your website html.
    • Landing Tab
      Create a Unique Tab
    • Default Tab
      Click “Edit Page:
      Click “Manage Permissions”
      Set the “Default Landing Tab”
    • Run a Facebook Ad
      Say ‘Like’ Us
    • Photos
      here
    • Videos
    • Promotions
      Giveaways
      Contests
      Inside Stuff
    • SMS – Text Message ‘Like’ing
      TXT 32665 (FBOOK)
      “like yourusername” (without quotes)
      Try it now:
      Send a txt message to 32665
      Message: like Wappow
    • Traditional Media
      Signs
      Flyers
      Mailers
      Business cards
      Television
      Radio
    • Events
      Setting up an Event
      Promoting Event
      Messaging Attendees
    • Setting up an Event
      Go to “events”
      Click “Create an Event” button
    • Enter Information
      Add Event Image
      250x225 (up to 600)
      When (Date/Time)
      Name/Title
      Ad Title worthy
      Location
      Info
      Keep link towards top
      Summarize
      Value Props
    • Message Guests
      Attending
      Maybe Attending
      Not Yet Responded
      Not Attending
    • Message Comes From:
      Event
      Shows up as You
    • Run a Facebook Ad
      Point to Event
      Social Actions
      Encourage attendance
    • Groups
      Company
      Product
      Interest
      Location
    • Watch out for:
      Users Automatically Added
      Users get Emails
      Syncs with Chat
    • Really Pissed
      How to Avoid:
      Add a few friends
      Post valuable content
      Spark discussion
      Explain how to
      Turn off Chat
      Stop Emails
      Remove if Requested
      Description Short/Friendly
    • Lots of Emails…
      SUCKS
    • Create Doc: Group Directions
      This Group was created so that peeps can focus on what's going on and network with one another. Feel free to add your friends to the group as well as share events, your favorite places to eat, things to do around town, etc.
       
      If you were added to the group an have no idea who added you or why you are here there are a  few important notes about the groups in Facebook. Unfortunately Facebook changed how groups work a while back and people are no longer "invited" to groups, but are now simply "added". It's a very confusing system, and a lot of people are unhappy about it.
       
      You where added:
      To stop the emails go to the group page and click "Edit Settings" then de-select the "Email notifications to:" 
      Group Chat:
      If you don't want to deal with Chat then de-select the "send me group chat messages". 
      You can leave the group by clicking "Leave Group" just under the "Members" and "Add Friends to Group"
       
      Adding Friends:
      Of course we would love it if you would add friends, but do keep in mind they are just added and not "invited" so they might get a bit upset with you (as some of you are with me ;o) and there's no space for a personal note.
    • Edit Settings
      Choose Icon
      Privacy:
      Open
      Private
      Who adds people
      Email Address
      Description (Short)
      Who posts
    • Facebook Questions
      Ask Questions
      Setup Polls
      Answer Questions
      Answer Polls
    • Advertising on Facebook
      Page
      Event
      Sponsored Story
      External URL
    • Page
      Pulls the Title from the name of the Page
      Edit:
      Body Content
      Image
    • Event
      • Pulls the Title from the name of the Page
      • Edit:
      • Body Content
      • Image
    • Sponsored Story
      Can’t Edit
    • External URL
      Edit:
      Title
      Body Content
      Image
    • 1. Design
      Destination
      URL
      Title
      Body
      Image
    • 2. Targeting
      Location
      Demographics
      Interests
      Connections
    • 3. Campaigns, Pricing, Scheduling
      Campaign and Budget
      Schedule
      Pricing
    • Setting up Your Facebook Ads
      http://wappow.com/Facebook-Ads
    • Integrating with Website
      Plugins
      Like Button
      Send Button
      Comments
      Activity Feed
      Recommendations
      Like Box
      Login Button
      Registration
      Facepile
      Live Stream
    • Quick Simple Integrations
      http://developers.facebook.com/docs/plugins/
      ‘Like’ or ‘Recommend’ Button
      Comments
      Send Button
      Activity Feed
    • Open Graph Protocol
      Manage:
      Title
      Description
      Image
      URL
      <html xmlns:og="http://ogp.me/ns#">
      <head>
      <title>Your Website Title</title>
      <meta property="og:title" content= "My Title" />
      <meta property="og:description" content= "The description goes here" />
      <meta property="og:url“ content="http://mywebsite.com" />
      <meta property="og:image" content="http://mywebsite.com/Imgs/soc.jpg" />
      ... </head>
      http://ogp.me/
    • Thank You!
      Twitter.com/SEOGoddess
      Facebook.com/SEOGoddess
      Facebook.com/theSEOGoddess
      SEOGoddess.me
      Wappow.com