Marketing on Facebook


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Marketing on Facebook

  1. 1. Facebook Marketing<br />Jenn Mathews<br />President<br />Wappow, Inc<br />Pages, Groups, Events, Ads, Oh My…<br />
  2. 2. Who am I?<br /><br /><br /><br /><br />
  3. 3. We’ll be Covering:<br /><ul><li>Understanding your Audience
  4. 4. Setting up a Page 
  5. 5. Getting People to 'like' your Page
  6. 6. Groups, Events, etc
  7. 7. Setting up Facebook Ads
  8. 8. Facebook and your website</li></li></ul><li>Social Media<br />What is Social Networking?<br />
  9. 9. Maslow’s Hierarchy of Needs<br />The Desire or Need to be Social<br />Individuality – <br /> Creativity, Spontaneity<br />Respect – <br /> Others , Self, Confidence<br />Relationships – <br /> Friendship, Family, <br />Security – <br /> Employment, Health, Family<br />Necessities – <br /> Breathing, Food ,Water<br />David Evans Ph,D, - Emerging Media Conference <br />
  10. 10. Segmentation<br />Creator<br /><ul><li>Blog
  11. 11. Video
  12. 12. Admin</li></ul>Socialite<br /><ul><li>Status/Tweets</li></ul>Commentator<br /><ul><li>Reviews
  13. 13. Comments
  14. 14. Answers Qs</li></ul>Researcher<br /><ul><li>RSS Feeds
  15. 15. Setup Alerts
  16. 16. Searches</li></ul>Spectator<br /><ul><li>Reads Blogs
  17. 17. Listens Podcasts
  18. 18. Watches Videos
  19. 19. Read Forums
  20. 20. Read Reviews
  21. 21. Follows on Twitter</li></ul>Others<br />Creator<br />Commentator<br />Socialite<br />Spectator<br />Researcher<br />
  22. 22. Elements of Facebook<br />Page<br />Event<br />Group<br />App<br />Ads<br />Questions<br />Profile<br />Photo<br />Poll<br />Video<br />Link<br />
  23. 23. Account?<br />
  24. 24. Image<br />-jpgs are better than png or gif.<br />-250x250 or longer (Image will be resized)<br />-From website grab Image URL<br />
  25. 25. Invite People<br />-Invite friends<br />-Import Contact in a .csv or email account<br />
  26. 26. Website and About<br />
  27. 27. Image Properties<br />225<br />-Click Image<br />-Click “Edit Thumbnail”<br />-Move around to place<br />-or Scale to Fit<br />Download Template<br /><br />
  28. 28. Applications<br />
  29. 29. Getting ‘Like’s<br />What’s the point of having a page that no one ‘Like’s?<br />
  30. 30. Ways to get ‘Like’s<br />Invite Friends<br />Post a Status Update<br />Place of Employment<br />Add to a Website<br />Landing Tab<br />Run Ads<br />Upload and Tag Photos/Videos<br />Promotion<br />SMS<br />Traditional Media<br />
  31. 31. Invite Friends<br />Go to your Page <br />Click “Invite Friends”<br />
  32. 32. Status Update<br />Announce your new page<br />Tag the page in your updates<br />
  33. 33. Add as a Place of Employment<br />Set it up in your profile <br />
  34. 34. Add to a Website<br />Grab the Code<br />
  35. 35. Plugins<br />Paste the URL of the Page in the field<br />Choose width<br />White or black background<br />Faces Yes/No<br />Border – color<br />Show Stream Yes/No<br />Header Yes/No<br />
  36. 36. Grab the Code<br />Copy and Paste the code into your website html.<br />
  37. 37. Landing Tab<br />Create a Unique Tab<br />
  38. 38. Default Tab<br />Click “Edit Page:<br />Click “Manage Permissions”<br />Set the “Default Landing Tab”<br />
  39. 39. Run a Facebook Ad<br />Say ‘Like’ Us<br />
  40. 40. Photos<br />here<br />
  41. 41. Videos<br />
  42. 42. Promotions<br />Giveaways<br />Contests<br />Inside Stuff<br />
  43. 43. SMS – Text Message ‘Like’ing<br />TXT 32665 (FBOOK) <br />“like yourusername” (without quotes)<br />Try it now:<br />Send a txt message to 32665<br />Message: like Wappow<br />
  44. 44. Traditional Media<br />Signs<br />Flyers<br />Mailers<br />Business cards<br />Television<br />Radio<br />
  45. 45. Events<br />Setting up an Event<br />Promoting Event<br />Messaging Attendees<br />
  46. 46. Setting up an Event<br />Go to “events”<br />Click “Create an Event” button<br />
  47. 47. Enter Information<br />Add Event Image<br />250x225 (up to 600)<br />When (Date/Time)<br />Name/Title<br />Ad Title worthy<br />Location<br />Info<br />Keep link towards top<br />Summarize<br />Value Props <br />
  48. 48. Message Guests<br />Attending<br />Maybe Attending<br />Not Yet Responded<br />Not Attending<br />
  49. 49. Message Comes From:<br />Event<br />Shows up as You<br />
  50. 50. Run a Facebook Ad<br />Point to Event<br />Social Actions<br />Encourage attendance<br />
  51. 51. Groups<br />Company<br />Product<br />Interest<br />Location<br />
  52. 52. Watch out for:<br />Users Automatically Added<br />Users get Emails<br />Syncs with Chat<br />
  53. 53. Really Pissed<br />How to Avoid:<br />Add a few friends <br />Post valuable content<br />Spark discussion<br />Explain how to <br />Turn off Chat<br />Stop Emails<br />Remove if Requested<br />Description Short/Friendly<br />
  54. 54. Lots of Emails…<br />SUCKS<br />
  55. 55. Create Doc: Group Directions<br />This Group was created so that peeps can focus on what's going on and network with one another. Feel free to add your friends to the group as well as share events, your favorite places to eat, things to do around town, etc.<br /> <br />If you were added to the group an have no idea who added you or why you are here there are a  few important notes about the groups in Facebook. Unfortunately Facebook changed how groups work a while back and people are no longer "invited" to groups, but are now simply "added". It's a very confusing system, and a lot of people are unhappy about it.<br /> <br />You where added:<br />To stop the emails go to the group page and click "Edit Settings" then de-select the "Email notifications to:" <br />Group Chat:<br />If you don't want to deal with Chat then de-select the "send me group chat messages". <br />You can leave the group by clicking "Leave Group" just under the "Members" and "Add Friends to Group"<br /> <br />Adding Friends:<br />Of course we would love it if you would add friends, but do keep in mind they are just added and not "invited" so they might get a bit upset with you (as some of you are with me ;o) and there's no space for a personal note.<br />
  56. 56. Edit Settings<br />Choose Icon<br />Privacy:<br />Open<br />Private<br />Who adds people<br />Email Address<br />Description (Short)<br />Who posts<br />
  57. 57. Facebook Questions<br />Ask Questions<br />Setup Polls<br />Answer Questions<br />Answer Polls<br />
  58. 58. Advertising on Facebook<br />Page<br />Event<br />Sponsored Story<br />External URL<br />
  59. 59. Page<br />Pulls the Title from the name of the Page<br />Edit:<br />Body Content<br />Image<br />
  60. 60. Event<br /><ul><li>Pulls the Title from the name of the Page
  61. 61. Edit:
  62. 62. Body Content
  63. 63. Image</li></li></ul><li>Sponsored Story<br />Can’t Edit<br />
  64. 64. External URL<br />Edit:<br />Title<br />Body Content<br />Image<br />
  65. 65. 1. Design<br />Destination<br />URL<br />Title<br />Body<br />Image<br />
  66. 66. 2. Targeting<br />Location<br />Demographics<br />Interests<br />Connections<br />
  67. 67. 3. Campaigns, Pricing, Scheduling<br />Campaign and Budget<br />Schedule<br />Pricing<br />
  68. 68. Setting up Your Facebook Ads<br /><br />
  69. 69. Integrating with Website<br />Plugins<br />Like Button<br />Send Button<br />Comments<br />Activity Feed<br />Recommendations<br />Like Box<br />Login Button<br />Registration<br />Facepile<br />Live Stream<br />
  70. 70. Quick Simple Integrations<br /><br />‘Like’ or ‘Recommend’ Button<br />Comments<br />Send Button<br />Activity Feed<br />
  71. 71. Open Graph Protocol<br />Manage:<br />Title<br />Description<br />Image<br />URL<br /><html xmlns:og=""> <br /><head> <br /><title>Your Website Title</title> <br /><meta property="og:title" content= "My Title" /> <br /><meta property="og:description" content= "The description goes here" /><br /><meta property="og:url“ content="" /> <br /><meta property="og:image" content="" /> <br />... </head><br /><br />
  72. 72. Thank You!<br /><br /><br /><br /><br /><br />