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Marketing on Facebook
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Marketing on Facebook

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Marketing on Facebook Presentation Transcript

  • 1. Facebook Marketing
    Jenn Mathews
    President
    Wappow, Inc
    Pages, Groups, Events, Ads, Oh My…
  • 2. Who am I?
    Twitter.com/SEOGoddess
    Facebook.com/SEOGoddess
    Facebook.com/theSEOGoddess
    SEOGoddess.me
  • 3. We’ll be Covering:
    • Understanding your Audience
    • 4. Setting up a Page 
    • 5. Getting People to 'like' your Page
    • 6. Groups, Events, etc
    • 7. Setting up Facebook Ads
    • 8. Facebook and your website
  • Social Media
    What is Social Networking?
  • 9. Maslow’s Hierarchy of Needs
    The Desire or Need to be Social
    Individuality –
    Creativity, Spontaneity
    Respect –
    Others , Self, Confidence
    Relationships –
    Friendship, Family,
    Security –
    Employment, Health, Family
    Necessities –
    Breathing, Food ,Water
    David Evans Ph,D, - Emerging Media Conference http://wppw.me/5ZRwL
  • 10. Segmentation
    Creator
    • Blog
    • 11. Video
    • 12. Admin
    Socialite
    • Status/Tweets
    Commentator
    • Reviews
    • 13. Comments
    • 14. Answers Qs
    Researcher
    • RSS Feeds
    • 15. Setup Alerts
    • 16. Searches
    Spectator
    • Reads Blogs
    • 17. Listens Podcasts
    • 18. Watches Videos
    • 19. Read Forums
    • 20. Read Reviews
    • 21. Follows on Twitter
    Others
    Creator
    Commentator
    Socialite
    Spectator
    Researcher
  • 22. Elements of Facebook
    Page
    Event
    Group
    App
    Ads
    Questions
    Profile
    Photo
    Poll
    Video
    Link
  • 23. Account?
  • 24. Image
    -jpgs are better than png or gif.
    -250x250 or longer (Image will be resized)
    -From website grab Image URL
  • 25. Invite People
    -Invite friends
    -Import Contact in a .csv or email account
  • 26. Website and About
  • 27. Image Properties
    225
    -Click Image
    -Click “Edit Thumbnail”
    -Move around to place
    -or Scale to Fit
    Download Template
    http://wpw.gd/Facebook-Page-Image-Template.psd
  • 28. Applications
  • 29. Getting ‘Like’s
    What’s the point of having a page that no one ‘Like’s?
  • 30. Ways to get ‘Like’s
    Invite Friends
    Post a Status Update
    Place of Employment
    Add to a Website
    Landing Tab
    Run Ads
    Upload and Tag Photos/Videos
    Promotion
    SMS
    Traditional Media
  • 31. Invite Friends
    Go to your Page
    Click “Invite Friends”
  • 32. Status Update
    Announce your new page
    Tag the page in your updates
  • 33. Add as a Place of Employment
    Set it up in your profile
  • 34. Add to a Website
    Grab the Code
  • 35. Plugins
    Paste the URL of the Page in the field
    Choose width
    White or black background
    Faces Yes/No
    Border – color
    Show Stream Yes/No
    Header Yes/No
  • 36. Grab the Code
    Copy and Paste the code into your website html.
  • 37. Landing Tab
    Create a Unique Tab
  • 38. Default Tab
    Click “Edit Page:
    Click “Manage Permissions”
    Set the “Default Landing Tab”
  • 39. Run a Facebook Ad
    Say ‘Like’ Us
  • 40. Photos
    here
  • 41. Videos
  • 42. Promotions
    Giveaways
    Contests
    Inside Stuff
  • 43. SMS – Text Message ‘Like’ing
    TXT 32665 (FBOOK)
    “like yourusername” (without quotes)
    Try it now:
    Send a txt message to 32665
    Message: like Wappow
  • 44. Traditional Media
    Signs
    Flyers
    Mailers
    Business cards
    Television
    Radio
  • 45. Events
    Setting up an Event
    Promoting Event
    Messaging Attendees
  • 46. Setting up an Event
    Go to “events”
    Click “Create an Event” button
  • 47. Enter Information
    Add Event Image
    250x225 (up to 600)
    When (Date/Time)
    Name/Title
    Ad Title worthy
    Location
    Info
    Keep link towards top
    Summarize
    Value Props
  • 48. Message Guests
    Attending
    Maybe Attending
    Not Yet Responded
    Not Attending
  • 49. Message Comes From:
    Event
    Shows up as You
  • 50. Run a Facebook Ad
    Point to Event
    Social Actions
    Encourage attendance
  • 51. Groups
    Company
    Product
    Interest
    Location
  • 52. Watch out for:
    Users Automatically Added
    Users get Emails
    Syncs with Chat
  • 53. Really Pissed
    How to Avoid:
    Add a few friends
    Post valuable content
    Spark discussion
    Explain how to
    Turn off Chat
    Stop Emails
    Remove if Requested
    Description Short/Friendly
  • 54. Lots of Emails…
    SUCKS
  • 55. Create Doc: Group Directions
    This Group was created so that peeps can focus on what's going on and network with one another. Feel free to add your friends to the group as well as share events, your favorite places to eat, things to do around town, etc.
     
    If you were added to the group an have no idea who added you or why you are here there are a  few important notes about the groups in Facebook. Unfortunately Facebook changed how groups work a while back and people are no longer "invited" to groups, but are now simply "added". It's a very confusing system, and a lot of people are unhappy about it.
     
    You where added:
    To stop the emails go to the group page and click "Edit Settings" then de-select the "Email notifications to:" 
    Group Chat:
    If you don't want to deal with Chat then de-select the "send me group chat messages". 
    You can leave the group by clicking "Leave Group" just under the "Members" and "Add Friends to Group"
     
    Adding Friends:
    Of course we would love it if you would add friends, but do keep in mind they are just added and not "invited" so they might get a bit upset with you (as some of you are with me ;o) and there's no space for a personal note.
  • 56. Edit Settings
    Choose Icon
    Privacy:
    Open
    Private
    Who adds people
    Email Address
    Description (Short)
    Who posts
  • 57. Facebook Questions
    Ask Questions
    Setup Polls
    Answer Questions
    Answer Polls
  • 58. Advertising on Facebook
    Page
    Event
    Sponsored Story
    External URL
  • 59. Page
    Pulls the Title from the name of the Page
    Edit:
    Body Content
    Image
  • 60. Event
    • Pulls the Title from the name of the Page
    • 61. Edit:
    • 62. Body Content
    • 63. Image
  • Sponsored Story
    Can’t Edit
  • 64. External URL
    Edit:
    Title
    Body Content
    Image
  • 65. 1. Design
    Destination
    URL
    Title
    Body
    Image
  • 66. 2. Targeting
    Location
    Demographics
    Interests
    Connections
  • 67. 3. Campaigns, Pricing, Scheduling
    Campaign and Budget
    Schedule
    Pricing
  • 68. Setting up Your Facebook Ads
    http://wappow.com/Facebook-Ads
  • 69. Integrating with Website
    Plugins
    Like Button
    Send Button
    Comments
    Activity Feed
    Recommendations
    Like Box
    Login Button
    Registration
    Facepile
    Live Stream
  • 70. Quick Simple Integrations
    http://developers.facebook.com/docs/plugins/
    ‘Like’ or ‘Recommend’ Button
    Comments
    Send Button
    Activity Feed
  • 71. Open Graph Protocol
    Manage:
    Title
    Description
    Image
    URL
    <html xmlns:og="http://ogp.me/ns#">
    <head>
    <title>Your Website Title</title>
    <meta property="og:title" content= "My Title" />
    <meta property="og:description" content= "The description goes here" />
    <meta property="og:url“ content="http://mywebsite.com" />
    <meta property="og:image" content="http://mywebsite.com/Imgs/soc.jpg" />
    ... </head>
    http://ogp.me/
  • 72. Thank You!
    Twitter.com/SEOGoddess
    Facebook.com/SEOGoddess
    Facebook.com/theSEOGoddess
    SEOGoddess.me
    Wappow.com