Klout and Online Influence Megan Berry Marketing Manager, Klout @meganberry / @Klout
What is Influence?
It’s not a popularity contest
It’s not about followers
in•flu•ence:  the ability to drive action
It’s not new
Why Do You Care? <ul><li>Measure Your Own Success </li></ul><ul><li>Understand Your Network </li></ul><ul><li>Know Who To ...
How is influence measured?
Network
Social Actions Clicks Conversations Lists Messages
What is Klout?
1000+ API Partners Influencer Perks The Standard for Influence ❝ ❞
The Klout Score 0 100 20 (average) Most Influential Inactive
Score Components True Reach Amplification Network
Sub-heading will take up two lines usually
For a service to succeed, it needs to attract those early adopters who can help propel a strong population ❝ ❞ - Louis Gray
Virgin America Perk
Klout Influencer Campaigns 1. Targeting 2. Invitation 3. Engagement 4. Amplification
Meritocracy based on the quality of your content
Thanks! Any Questions? Would love to hear from you @meganberry [email_address]
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Klout EmMeCon Presentation

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Megan Berry's Klout Presentation at the Emerging Media Conference in San Francisco 2011. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos

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Klout EmMeCon Presentation

  1. 1. Klout and Online Influence Megan Berry Marketing Manager, Klout @meganberry / @Klout
  2. 2. What is Influence?
  3. 3. It’s not a popularity contest
  4. 4. It’s not about followers
  5. 5. in•flu•ence: the ability to drive action
  6. 6. It’s not new
  7. 7. Why Do You Care? <ul><li>Measure Your Own Success </li></ul><ul><li>Understand Your Network </li></ul><ul><li>Know Who To Connect To </li></ul>
  8. 8. How is influence measured?
  9. 9. Network
  10. 10. Social Actions Clicks Conversations Lists Messages
  11. 11. What is Klout?
  12. 12. 1000+ API Partners Influencer Perks The Standard for Influence ❝ ❞
  13. 13. The Klout Score 0 100 20 (average) Most Influential Inactive
  14. 14. Score Components True Reach Amplification Network
  15. 15. Sub-heading will take up two lines usually
  16. 16. For a service to succeed, it needs to attract those early adopters who can help propel a strong population ❝ ❞ - Louis Gray
  17. 17. Virgin America Perk
  18. 18. Klout Influencer Campaigns 1. Targeting 2. Invitation 3. Engagement 4. Amplification
  19. 19. Meritocracy based on the quality of your content
  20. 20. Thanks! Any Questions? Would love to hear from you @meganberry [email_address]

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