Kathy Gill Twitter Best Practices - - Search and Social Woot! Hawaii 2010Presentation Transcript
Twitter Talk: Challenging “Social”
What Would You Tell Your Friends About Twitter - Positive
How I Use Twitter – Sep 2010
Q: How Do People Use Twitter?
A: How Do People Use The Telephone?
Family, friends: connection
My AdAge Rant
“Social” As Response To “Mass” Media
How Are They Different?
Who Uses Twitter? Only 7 percent US population (17M) More than 3x more likely to follow brands 18% Tweet >1 per day Slightly more women than men (53%) Self-identify as innovators (19%) and early adopters (25%) Prefer Internet to TV
We’re Opinionated … and Literate 72 percent publish blog posts at least monthly 70 percent comment on blogs 61 percent write at least one product review monthly 61 percent comment on news sites
What, Then, Of Twitter Talk?
“[P]eoplerarely act on mass-media information unless it is also transmitted through personal ties” (1973, Granovetter)
“Social” ties > “Community Affairs” ties > “Business-Professional” ties(1978, Granovetter)
Faster. Better. Cheaper.
Credits Kathy E. Gill, @kegill or firstname.lastname@example.org License: CC, share-and-share alike, non-commercial, attribution