Anticipating Your Social Audience<br />Jim Marks	<br />President<br />Virtual Results<br />
Road Trip!<br />Grab a Tan…<br />
RoadTrip!<br />Pick up some cloves…<br />
RoadTrip!<br />Figure out the seatbelt trick…<br />
RoadTrip!<br />Grab some fast food…<br />Chuck it…<br />
How well do you know me, NOW?<br />I am different…<br />
You Don’t Know me…or them.<br />
They are strikingly different…<br />
But have things in Common<br />
What is their Problem?<br />
How do they want to FEEL?<br />A<br />Acknowledged<br />Attended to<br />Approved Of<br />Appreciated<br />Acclaimed<br />...
   How do they want to feel?<br />
How do they want to FEEL?<br />Acknowledged<br />Attended to<br />Approved Of<br />Appreciated<br />Acclaimed<br />Assured...
This is one way MEDIA works…<br />
How do they want to FEEL?<br />Acknowledged<br />Attended to<br />Approved Of<br />Appreciated<br />Acclaimed<br />Assured...
So How do we create FEELING?<br />
Start with the GOAL..Not the TOOLS<br />
You don’t control the message, anymore<br />
They do… <br />
And they will talk about how you<br />Made them FEEL<br />
It not about HOW you reward them<br />BADGES<br />POINTS<br />Its how they FEEL about the reward<br />
BADGES<br />POINTS<br />
Engage them.Generate the A’s.Offer Feelings of SuccessSolve their problems<br />We all have one….<br />
Thank You<br />Jim Marks	<br />President<br />Virtual Results<br />
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Jim Marks EmMeCon talk

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Jim Marks' talk at the Emerging Media Conference in San Francisco 2001. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos

Published in: Technology, Business, Education
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Jim Marks EmMeCon talk

  1. 1.
  2. 2. Anticipating Your Social Audience<br />Jim Marks <br />President<br />Virtual Results<br />
  3. 3. Road Trip!<br />Grab a Tan…<br />
  4. 4. RoadTrip!<br />Pick up some cloves…<br />
  5. 5. RoadTrip!<br />Figure out the seatbelt trick…<br />
  6. 6. RoadTrip!<br />Grab some fast food…<br />Chuck it…<br />
  7. 7. How well do you know me, NOW?<br />I am different…<br />
  8. 8. You Don’t Know me…or them.<br />
  9. 9. They are strikingly different…<br />
  10. 10. But have things in Common<br />
  11. 11. What is their Problem?<br />
  12. 12. How do they want to FEEL?<br />A<br />Acknowledged<br />Attended to<br />Approved Of<br />Appreciated<br />Acclaimed<br />Assured<br />A Part of….<br />
  13. 13. How do they want to feel?<br />
  14. 14. How do they want to FEEL?<br />Acknowledged<br />Attended to<br />Approved Of<br />Appreciated<br />Acclaimed<br />Assured<br />A Part of….<br />
  15. 15. This is one way MEDIA works…<br />
  16. 16. How do they want to FEEL?<br />Acknowledged<br />Attended to<br />Approved Of<br />Appreciated<br />Acclaimed<br />Assured<br />A Part of….<br />
  17. 17. So How do we create FEELING?<br />
  18. 18. Start with the GOAL..Not the TOOLS<br />
  19. 19. You don’t control the message, anymore<br />
  20. 20. They do… <br />
  21. 21. And they will talk about how you<br />Made them FEEL<br />
  22. 22. It not about HOW you reward them<br />BADGES<br />POINTS<br />Its how they FEEL about the reward<br />
  23. 23. BADGES<br />POINTS<br />
  24. 24. Engage them.Generate the A’s.Offer Feelings of SuccessSolve their problems<br />We all have one….<br />
  25. 25. Thank You<br />Jim Marks <br />President<br />Virtual Results<br />

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