Facebook vs-twitter

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  • Trade-in Quote tested in August, Priced Under started in January
  • Facebook vs-twitter

    1. 1. Facebook vs. Twitter Advertising Jenn Mathews SEOGoddess
    2. 2. Who am I? Twitter.com/SEOGoddess Facebook.com/theSEOGoddess SEOGoddess.me
    3. 3. Who do I work for?Full Time: Primarily on:In My Spare Time: Organizing:
    4. 4. What Is UsedCars.com?
    5. 5. Why Social Media? SEO drives the majority of the traffic Social assists SEO
    6. 6. Advertising on Facebook and Twitter Get to know the existing community Understand the audience Grow following Test responses/reactions
    7. 7. Facebook Advertising External URL Facebook Page (increase ‘Like’s) Applications (Page Add-ons, Games, etc) Events Sponsored Posts
    8. 8. December Promoted Status Updates Seasonal Advertisement
    9. 9. January Posted specific cars with pricing Posted price specific pages
    10. 10. January - contPage ‘Like’sTargeted: ◦ Friends of people that ‘Like’ the page ◦ People in the U.S. only ◦ People over 28
    11. 11. The site? Traffic from Social went up in January
    12. 12. Twitter Advertising Promoted Account Promoted Trend Promoted Tweets
    13. 13. September Promoted Account Targeting: ◦ Competition
    14. 14. October Promoted Account Targeting: ◦ Competition (more) ◦ Related Interests
    15. 15. October
    16. 16. Tweets in Profile Trade in Quote Vehicles Priced Under
    17. 17. The Site? Traffic from Social went up in October, but not in September
    18. 18. What did we learn?
    19. 19. Thank You! Twitter.com/UsedCarsdotcom Facebook.com/UsedCarsdotcom UsedCars.com

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