We Appear to be Speaking the Same Language,<br />But We Are Definitely NOT Communicating<br />Gillian Muessig<br />Cofound...
Today’s Menu<br /><ul><li>Stats
The Elements of Social Media Success
Language Issues
Cultural Issues
Resources </li></li></ul><li>Social Content in SERPs<br /><ul><li>Blogs, Videos, Tweets, Facebook, LinkedIn</li></li></ul>...
Characteristics Of Social Media<br /><ul><li>Personality and Profile Oriented
Think: Facebook, LinkedIn
First research resource = International profiles</li></li></ul><li>Characteristics Of Social Media<br /><ul><li>Engaging
Think: timely, viral, edgy, top 10 lists</li></li></ul><li>Examples<br />www.seomoz.org<br />
Examples of Social Media Photos<br />PeopleMagazine.com<br />www.eluniversal.com<br />www.merkur-online.de<br />
Examples of Social Media Photos<br /><ul><li>News - Paris Hilton did W-H-A-A-T?</li></ul>Google images UK<br />Google imag...
Examples of Social Media Photos<br /><ul><li>Video – Will it Play In Peoria… or Pretoria?</li></li></ul><li>South Africa’s...
Delhi Workers Scramble As Athletes Arrive<br />
Language Issues<br />www.seomoz.org<br />
Localized colloquial language:<br /><ul><li>Pop culture
Local slang
Localize politically, meteorologically, and socially</li></li></ul><li>Language Issues<br /><ul><li>Translate TWICE
From original language to target language
From target language to localized colloquial language
Trans-culturalization</li></li></ul><li>Language Issues<br /><ul><li>Localized colloquial language includes
Pop culture
Local slang
Local politics
Local slang
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2010 09 ss woot- interntational smm

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2010 09 ss woot- interntational smm

  1. 1. We Appear to be Speaking the Same Language,<br />But We Are Definitely NOT Communicating<br />Gillian Muessig<br />Cofounder | President SEOmoz<br />Anne Kennedy<br />International Search Sttrategist<br />Managing Partner, Beyond Ink<br />
  2. 2. Today’s Menu<br /><ul><li>Stats
  3. 3. The Elements of Social Media Success
  4. 4. Language Issues
  5. 5. Cultural Issues
  6. 6. Resources </li></li></ul><li>Social Content in SERPs<br /><ul><li>Blogs, Videos, Tweets, Facebook, LinkedIn</li></li></ul><li>Social Content in SERPs<br /><ul><li>Blogs</li></li></ul><li>Social Content IN SERPs<br /><ul><li>Video</li></li></ul><li>Social Content in SERPs<br /><ul><li>Twitter</li></li></ul><li>Social Content in SERPs<br /><ul><li>International</li></li></ul><li>Characteristics<br />www.seomoz.org<br />
  7. 7. Characteristics Of Social Media<br /><ul><li>Personality and Profile Oriented
  8. 8. Think: Facebook, LinkedIn
  9. 9. First research resource = International profiles</li></li></ul><li>Characteristics Of Social Media<br /><ul><li>Engaging
  10. 10. Think: timely, viral, edgy, top 10 lists</li></li></ul><li>Examples<br />www.seomoz.org<br />
  11. 11. Examples of Social Media Photos<br />PeopleMagazine.com<br />www.eluniversal.com<br />www.merkur-online.de<br />
  12. 12. Examples of Social Media Photos<br /><ul><li>News - Paris Hilton did W-H-A-A-T?</li></ul>Google images UK<br />Google images INDIA<br />
  13. 13. Examples of Social Media Photos<br /><ul><li>Video – Will it Play In Peoria… or Pretoria?</li></li></ul><li>South Africa’s Threatened Rhinos<br /><ul><li>Video </li></li></ul><li>Trapped Chilean Miners Prepare for Escape<br />
  14. 14. Delhi Workers Scramble As Athletes Arrive<br />
  15. 15. Language Issues<br />www.seomoz.org<br />
  16. 16. Localized colloquial language:<br /><ul><li>Pop culture
  17. 17. Local slang
  18. 18. Localize politically, meteorologically, and socially</li></li></ul><li>Language Issues<br /><ul><li>Translate TWICE
  19. 19. From original language to target language
  20. 20. From target language to localized colloquial language
  21. 21. Trans-culturalization</li></li></ul><li>Language Issues<br /><ul><li>Localized colloquial language includes
  22. 22. Pop culture
  23. 23. Local slang
  24. 24. Local politics
  25. 25. Local slang
  26. 26. Local weather
  27. 27. Local news</li></li></ul><li>SEO Value of Social Media Sites<br />Varies by Country<br /><ul><li>Flickr – in Canada
  28. 28. Classified Ads – in India</li></li></ul><li>Resources<br /><ul><li>Beyond Ink – anne@beyondink.com
  29. 29. Webcertain – Andy.Atkins@webcertain.com
  30. 30. Motoko Hunt - motoko@ajpr.com
  31. 31. Bill Hunt – bill@back-azimuth.com
  32. 32. iProspect – erica.schmidt@isobar.com
  33. 33. BusinessOnline – thad.kahlow@businessol.com
  34. 34. SEM International – michael.bonfils@seminternational.com</li></li></ul><li>Mahalo<br />Anne Kennedy and Gillian Muessig<br />International Search Strategists<br />
  35. 35. No, REALLY!<br />WHITEHAT2010<br />Yahoo Analytics<br />25% Discount at SEOmoz.org<br />Ask Anne@BeyondInk.com<br />@AnneKennedy<br />@SEOmom<br />
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