2010 09 ss woot- interntational smm
Upcoming SlideShare
Loading in...5
×
 

2010 09 ss woot- interntational smm

on

  • 823 views

 

Statistics

Views

Total Views
823
Views on SlideShare
823
Embed Views
0

Actions

Likes
0
Downloads
6
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

2010 09 ss woot- interntational smm 2010 09 ss woot- interntational smm Presentation Transcript

  • We Appear to be Speaking the Same Language,
    But We Are Definitely NOT Communicating
    Gillian Muessig
    Cofounder | President SEOmoz
    Anne Kennedy
    International Search Sttrategist
    Managing Partner, Beyond Ink
  • Today’s Menu
    • Stats
    • The Elements of Social Media Success
    • Language Issues
    • Cultural Issues
    • Resources
  • Social Content in SERPs
    • Blogs, Videos, Tweets, Facebook, LinkedIn
  • Social Content in SERPs
    • Blogs
  • Social Content IN SERPs
    • Video
  • Social Content in SERPs
    • Twitter
  • Social Content in SERPs
    • International
  • Characteristics
    www.seomoz.org
  • Characteristics Of Social Media
    • Personality and Profile Oriented
    • Think: Facebook, LinkedIn
    • First research resource = International profiles
  • Characteristics Of Social Media
    • Engaging
    • Think: timely, viral, edgy, top 10 lists
  • Examples
    www.seomoz.org
  • Examples of Social Media Photos
    PeopleMagazine.com
    www.eluniversal.com
    www.merkur-online.de
  • Examples of Social Media Photos
    • News - Paris Hilton did W-H-A-A-T?
    Google images UK
    Google images INDIA
  • Examples of Social Media Photos
    • Video – Will it Play In Peoria… or Pretoria?
  • South Africa’s Threatened Rhinos
    • Video
  • Trapped Chilean Miners Prepare for Escape
  • Delhi Workers Scramble As Athletes Arrive
  • Language Issues
    www.seomoz.org
  • Localized colloquial language:
    • Pop culture
    • Local slang
    • Localize politically, meteorologically, and socially
  • Language Issues
    • Translate TWICE
    • From original language to target language
    • From target language to localized colloquial language
    • Trans-culturalization
  • Language Issues
    • Localized colloquial language includes
    • Pop culture
    • Local slang
    • Local politics
    • Local slang
    • Local weather
    • Local news
  • SEO Value of Social Media Sites
    Varies by Country
    • Flickr – in Canada
    • Classified Ads – in India
  • Resources
    • Beyond Ink – anne@beyondink.com
    • Webcertain – Andy.Atkins@webcertain.com
    • Motoko Hunt - motoko@ajpr.com
    • Bill Hunt – bill@back-azimuth.com
    • iProspect – erica.schmidt@isobar.com
    • BusinessOnline – thad.kahlow@businessol.com
    • SEM International – michael.bonfils@seminternational.com
  • Mahalo
    Anne Kennedy and Gillian Muessig
    International Search Strategists
  • No, REALLY!
    WHITEHAT2010
    Yahoo Analytics
    25% Discount at SEOmoz.org
    Ask Anne@BeyondInk.com
    @AnneKennedy
    @SEOmom