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2010 09 ss woot- interntational smm
 

2010 09 ss woot- interntational smm

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    2010 09 ss woot- interntational smm 2010 09 ss woot- interntational smm Presentation Transcript

    • We Appear to be Speaking the Same Language,
      But We Are Definitely NOT Communicating
      Gillian Muessig
      Cofounder | President SEOmoz
      Anne Kennedy
      International Search Sttrategist
      Managing Partner, Beyond Ink
    • Today’s Menu
      • Stats
      • The Elements of Social Media Success
      • Language Issues
      • Cultural Issues
      • Resources
    • Social Content in SERPs
      • Blogs, Videos, Tweets, Facebook, LinkedIn
    • Social Content in SERPs
      • Blogs
    • Social Content IN SERPs
      • Video
    • Social Content in SERPs
      • Twitter
    • Social Content in SERPs
      • International
    • Characteristics
      www.seomoz.org
    • Characteristics Of Social Media
      • Personality and Profile Oriented
      • Think: Facebook, LinkedIn
      • First research resource = International profiles
    • Characteristics Of Social Media
      • Engaging
      • Think: timely, viral, edgy, top 10 lists
    • Examples
      www.seomoz.org
    • Examples of Social Media Photos
      PeopleMagazine.com
      www.eluniversal.com
      www.merkur-online.de
    • Examples of Social Media Photos
      • News - Paris Hilton did W-H-A-A-T?
      Google images UK
      Google images INDIA
    • Examples of Social Media Photos
      • Video – Will it Play In Peoria… or Pretoria?
    • South Africa’s Threatened Rhinos
      • Video
    • Trapped Chilean Miners Prepare for Escape
    • Delhi Workers Scramble As Athletes Arrive
    • Language Issues
      www.seomoz.org
    • Localized colloquial language:
      • Pop culture
      • Local slang
      • Localize politically, meteorologically, and socially
    • Language Issues
      • Translate TWICE
      • From original language to target language
      • From target language to localized colloquial language
      • Trans-culturalization
    • Language Issues
      • Localized colloquial language includes
      • Pop culture
      • Local slang
      • Local politics
      • Local slang
      • Local weather
      • Local news
    • SEO Value of Social Media Sites
      Varies by Country
      • Flickr – in Canada
      • Classified Ads – in India
    • Resources
      • Beyond Ink – anne@beyondink.com
      • Webcertain – Andy.Atkins@webcertain.com
      • Motoko Hunt - motoko@ajpr.com
      • Bill Hunt – bill@back-azimuth.com
      • iProspect – erica.schmidt@isobar.com
      • BusinessOnline – thad.kahlow@businessol.com
      • SEM International – michael.bonfils@seminternational.com
    • Mahalo
      Anne Kennedy and Gillian Muessig
      International Search Strategists
    • No, REALLY!
      WHITEHAT2010
      Yahoo Analytics
      25% Discount at SEOmoz.org
      Ask Anne@BeyondInk.com
      @AnneKennedy
      @SEOmom