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2010 09 ss woot- interntational smm

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  • 1. We Appear to be Speaking the Same Language,
    But We Are Definitely NOT Communicating
    Gillian Muessig
    Cofounder | President SEOmoz
    Anne Kennedy
    International Search Sttrategist
    Managing Partner, Beyond Ink
  • 2. Today’s Menu
    • Stats
    • 3. The Elements of Social Media Success
    • 4. Language Issues
    • 5. Cultural Issues
    • 6. Resources
  • Social Content in SERPs
    • Blogs, Videos, Tweets, Facebook, LinkedIn
  • Social Content in SERPs
    • Blogs
  • Social Content IN SERPs
    • Video
  • Social Content in SERPs
    • Twitter
  • Social Content in SERPs
    • International
  • Characteristics
    www.seomoz.org
  • 7. Characteristics Of Social Media
    • Personality and Profile Oriented
    • 8. Think: Facebook, LinkedIn
    • 9. First research resource = International profiles
  • Characteristics Of Social Media
    • Engaging
    • 10. Think: timely, viral, edgy, top 10 lists
  • Examples
    www.seomoz.org
  • 11. Examples of Social Media Photos
    PeopleMagazine.com
    www.eluniversal.com
    www.merkur-online.de
  • 12. Examples of Social Media Photos
    • News - Paris Hilton did W-H-A-A-T?
    Google images UK
    Google images INDIA
  • 13. Examples of Social Media Photos
    • Video – Will it Play In Peoria… or Pretoria?
  • South Africa’s Threatened Rhinos
    • Video
  • Trapped Chilean Miners Prepare for Escape
  • 14. Delhi Workers Scramble As Athletes Arrive
  • 15. Language Issues
    www.seomoz.org
  • 16. Localized colloquial language:
    • Pop culture
    • 17. Local slang
    • 18. Localize politically, meteorologically, and socially
  • Language Issues
    • Translate TWICE
    • 19. From original language to target language
    • 20. From target language to localized colloquial language
    • 21. Trans-culturalization
  • Language Issues
  • SEO Value of Social Media Sites
    Varies by Country
    • Flickr – in Canada
    • 28. Classified Ads – in India
  • Resources
    • Beyond Ink – anne@beyondink.com
    • 29. Webcertain – Andy.Atkins@webcertain.com
    • 30. Motoko Hunt - motoko@ajpr.com
    • 31. Bill Hunt – bill@back-azimuth.com
    • 32. iProspect – erica.schmidt@isobar.com
    • 33. BusinessOnline – thad.kahlow@businessol.com
    • 34. SEM International – michael.bonfils@seminternational.com
  • Mahalo
    Anne Kennedy and Gillian Muessig
    International Search Strategists
  • 35. No, REALLY!
    WHITEHAT2010
    Yahoo Analytics
    25% Discount at SEOmoz.org
    Ask Anne@BeyondInk.com
    @AnneKennedy
    @SEOmom