View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
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Internet vs Search Use Total World: Age 15+, Home and Work Locations excluding traffic from public computers such as Internet cafes or access from mobile phones or PDAs. Source: comScore qSearch 2.0. On a typical day, how many Internet users also use search engines?
In 2002, 33% used search engines
In 2009, 58% used search engines
Search is growing faster than other activities on the web, quickly outpacing other information gathering sources.
Who’s Searching? *Searches based on “expanded search” definition, which includes searches at the top properties where search activity is observed, not only the core search engines 131 billion searches were conducted in December, 2009
- Source: Hitwise:http://www.hitwise.com/us/datacenter/main/dashboard-10134.html Social Media comprises the top 10 most popular searches in the world
Who’s Being Sociable? Social Networking grew 25% globally in the past year.
How Does Search Usage Drives Offline Behavior?
Online Reviews Impact Offline Purchasing Behavior Source: comScore, Inc./The Kelsey Group, October 12-18, 2007 8% Legal 14% Medical 19% Home 24% Automotive 27% Travel 40% Hotels 41% Restaurant Percent of Review Viewers Subsequently Making a Purchase Service
Where Are the Sales Opportunities? Where Adoption is Low…. Source: Internet World Stats Penetration Rates are based on a world population of 6,7 billion for mid-year 2008 and 1.46 billion estimated Internet users.
Where Are the Sales Opportunities? … and Population is Large Source: Internet World Stats Penetration Rates are based on a world population of 6,7 billion for mid-year 2008 and 1.46 billion estimated Internet users.
The Disconnect - Eye Tracking Data Source: Enquiro
Internet Marketing Channels Conversion Rate Optimization
Improving the landing pages and path to completion of sale (conversion)
Goal: increased sales/conversions
Examples: split and mulitvariate testing, click through improvements, etc.
Required Reading Beginner’s Guide to SEO http://www.seomoz.org/article/beginners-1-page SEO Myths http://searchengineland.com/36-seo-myths-that-wont-die-but-need-to-40076?utm_source=twitterfeed&utm_medium=twitter SEO Developer’s Cheat Sheet http://www.seomoz.org/user_files/SEO_Web_Developer_Cheat_Sheet.pdf Additional Resources www.seomoz.org – read the PRO guides, blog, and watch WhiteBoard Friday
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