Seocampus 2011 - Dixon Jones

Dixon Jones
2011
Gathering Link Intelligence
To Improve your SEO

About Majestic SEO
About Dixon Jones
Largest back-link crawler on the planet
3 Trillion URLs
Recrawling half a billion each day for
Anchor text
Page strength
Redirections
Crawl dates and more
Getting too old for this business
Set up a UK SEO Consultancy in 1999
Free trial to anyone that can tell me what car I drive:

This Presentation
The Tactics
The Tools
The Traps

Using the press
Reaching out to Bloggers
Using Google against itself
Link Reclamation
Levelling the competition
Low hanging fruits
Link Wheels
Using Social
Using Wordpress tricks
Becoming the Authority
10 Tactics

Using the Press:Beautiful People
Competitive arena
Not generally Newsworthy
New site
Needed to create a “bang”
Let’s create a storm by saying we are kicking out “fat” members

The links they got
BBC
CNN
Fox
CTV

The correlation between links and Traffic
Lessons:
Good bait = good links
Good links = good traffic
But:
Press Release links seem to need perseverance. Is there something stickier?

STOP! ARRET!
Good links = good traffic
Sustained success needs partnerships

Blogger Links the Easy Way
Spend money and hire blogger through networks to write articles for you
Is this just a paid link?

Bloggers the Right Way
Get to know the right bloggers on a personal level
Show them that you have something their readers cannot do without
Bloggers LOVE exclusive just like newspapers (Especially after the Farmer update I assume)

Finding the Right Bloggers
Technorati linked with Twitter engagement (Search for mentions of the @name)
See if they are in your custom search engine (We will come onto that...)
See if inner pages have (real) links/reputation

Tactic: Using Google to gather intelligence
Search for “[keyword] add url”
Use Directory.google.com (Dmoz) to find authority verticles
Build a Google search engine JUST containing potentially good sites in your niche and search these every day for conversations you can participate in
Combine these strategies

Using Google

Using Google
Add the relevant sites to your own custom engine
Repeat for relevant sites linking to your competition (See later)
Repeat again for sites that rank for your keyword
THEN search for “add url” or “comment” in this database

Link reclamation
Coolest trick in the book

Step 1: Find all URLs with links
(Links to your site)

Step 2: Export as CSV

Step 3: Check Header Response

The result: Free link juice
86 potential URLS (More links)

Levelling the competition
You MUST know your competitors’ best links and strategies
You need to neutralize them or emulate (copy) them or better still... Replace them. (But see more in “traps”)

Visualizing The Competition

Visualizing Anchor Text

Competitor Link Quality

Low Hanging Fruits
Buying network links
Low quality directories
Very unrelated sites
Spam syndication

Using Social: Technobait

The Clever Techno bit

The Results

The Results
But… Social links are not always good for Search. But does that really matter so much any more?
The Lessons:
You can build technology that engages with humans AND is social
Playing to people’s vanity is a great tip.

Using Wordpress
Spread the Link Love
Watch it come back right at you
Use Pingback to pick up mentions
Competitions – top 10 [Keyword] bloggers
Use the redirection plugin for link reclamation
Pingomatic and social media plugins (ping.fm)

Link Wheels
YOU!
REMEMBER:

Becoming the authority that others refer to

The Sticky, Useful Technobait

Ranking is not enough
UCC has enough referring domains to rank #1
But the site is losing traffic due to losing big partner sitewide links to other technologies
The lessons
Ranking is not enough
Create a barrier to entry
Keep innovating
Do not assume links are forever
Look after your partners

Traps
VS.
Simply adding a link to existing content
Site wide footer links
Being able to be spotted in a manual review
Simply adding a link to existing content
Site wide footer links
Being able to be spotted in a manual review

Majestic SEO
Tools
Please give me a card to receive a month’s free trial of Majestic SEO

Majestic SEO
Takeaways
Please give me a card to receive a month’s free trial of Majestic SEO
Links = Traffic
Press can be influential
Technology can be even more powerful
Create:
Authority
Interaction
Sustainability
Barrier to entry
Thank you. Merci.

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Seocampus 2011 - Dixon Jones

by SEO Camp on Mar 03, 2011

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Seocampus 2011 - Dixon Jones — Presentation Transcript