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How to increase your Online 
Presence in 30 minutes a day 
Elizabeth Lavrienko 
Support Specialist 
e.lavrienko@semrush.com 
Olga Andrienko 
Social Media Manager 
o.andrienko@semrush.com
Let’s get 
aquainted!  
Let us know you 
name, country and 
your area of 
expertise!
Disclaimer 
You’ll have to spend more than 
30 minutes a day monthly to 
increase your rankings and 
online presence
Persistence 
& Consistency
30 minutes Workout
Daily: 
15 minutes SEO 
15 minutes Social Media
SEO workout: 
1) Backlinks 
2) Rank Tracking 
3) Google Analytics: Experiments 
4) Track mentions 
5) Competitive research
1. Check your backlinks 
• Total number of links 
• Fresh links 
• Page performance
Total number of links 
majesticseo.com
Fresh links 
majesticseo.com
Page performance 
majesticseo.com
2. Tracking campaign 
semrush.com
Tracking campaign 
semrush.com
Track your rankings 
semrush.com
3. Test, test, test!
Experiments
4. Research feedback 
Mention.net
Mention 
Mention.net
Mention: results 
Mention.net
5. Keep an eye on competitors’ 
efforts 
semrush.com
Competitors’ Ads 
semrush.com
Summary 
1. Track fresh backlinks 
2. Track your positions 
3. Do split testing 
4. Gather feedback 
5. Keep an eye on your competitors
HALFANHOUR-RJ5W2379 
promo.semrush.com 
mail@semrush.com
Social Media workout: 
Monthly: 
1) Influencers 
2) Lists 
3) Phrases 
Daily: 
1) Follow new users 
2) Share popular content 
3) Share your content 
4) Track mentions
How to increase your online presence in 30 minutes a day
Monthly: Identify Influencers in Your Niche
Free Tools To Find The Influencers
Klout.com – Influencer score 
10 influencers per topic
Circlecount.com – Google+ 
Choose country and gender
Buzzsumo.com – best domains 
Search for influencers 
in a specific niche
LinkedIn Filter by connection, industry, 
country, etc
LinkedIn – Contact Info Example
Twitter Lists (Industry Example: SEO) 
Twitter lists here 
Speakers at the leading conference 
are definitely influencers!
Monthly: Phrase templates to Interact 
with your audience 
“Thank you” phrases 
Free perks to offer 
(if it’s applicable to your product) 
Answers to FAQ 
(more informal than on your webpage)
Daily activities: 
 Follow new users 
 Share popular content 
 Share your content 
 Track mentions
#1. Follow 50-100 targeted people daily 
• Twitter lists 
• Influencers’ ‘Following’ Lists 
• SproutSocial 
• Followerwonk 
Twitter:
#1. Follow 50-100 targeted people daily 
Google+: 
• Google+ Communities 
• Influencers’ Shared Circles 
• Ripples
Shared Circle Post Example
G+ Ripples:
#2. Share popular content
Buzzsumo.com – top content 
Social Signals
feedly.com 
scoop.it
Tag authors when sharing! 
Tag the author of the post in 
your Tweet
#3. Share your content
Posting: 
or 
Use Ritetag.com for hashtag analysis 
Use Canva+Pixabay for great visuals
Cool headline template! 
Portent’s Content Idea Generator
Handy Tips for Writing Good Headlines 
1. Up to 70 characters (good for search results and 
easy to read) 
2. Use numbers! (it doubles the engagement) 
3. Use popular search queries such as how-to, 
what is. 
4. Use catchy adjectives! (helps people to take action)
Headlines: examples 
1. _______ Money/Time Saving Tips for _______ 
2. Everything You Need to Know About _______ 
3. Top _______ Tips for _______ 
4. _______ Ways to Boost Your _______ 
5. How to _______ in _______ Seconds 
6. _______ Facts and Myths 
7. The Real Truth About _______ 
8. The Secret of Successful _______ 
9. _______ Facts You Need to Know 
10. Little Known Ways to _______ 
11. All You Need to Know About _______ 
12. Top World Cheapest/Best/Worst _______ 
13. 100 Useful _______ 
14. How to _______ Like a Pro/Boss 
15. _______ Creative Ways to _______ 
16. _______ Expert _______ Tips 
17. _______ Reasons You Should _______ 
18. What Everyone Ought to Know About _______ 
19. _______ Do's and Don'ts 
20. _______ Like An Expert in _______ Easy Steps
#4. Engage
Find users who 
shared your 
content, 
asked a question 
about your brand, 
sent feedback and 
haven’t tagged you 
Hootsuite.com - search 
Answer them with the help of your ‘Phrase Template’!
Thank you for your attention! 
Contact us via email or on social media!  
e.lavrienko@semrush.co 
m 
mail@semrush.com 
twitter.com/semrush 
facebook.com/semrush 
google.com/+semrush
Type in your 
questions! 
HALFANHOUR-RJ5W2379 
promo.semrush.com 
mail@semrush.com

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How to increase your online presence in 30 minutes a day