E-Cards Using a thoughtful tool to communicate with current & future students

Introductions Thomas Marrone Manager of Web Design & Support Lenell Hahn Assistant Director of Admissions for Operations & Communications

Thomas Marrone

Manager of Web Design & Support

Lenell Hahn

Assistant Director of Admissions for Operations & Communications

About Southeast Southeast Missouri State University, located in Cape Girardeau, MO Type: Comprehensive Public University Founded: 1873 Beginning Freshman: 1,848 Total Enrollment: 10,814 Average Class Size: 25-30 Student to Faculty Ratio: 18 to 1 Academic Areas of Study: 200 Student Organizations: 120

Southeast Missouri State University, located in Cape Girardeau, MO

Type: Comprehensive Public University

Founded: 1873

Beginning Freshman: 1,848

Total Enrollment: 10,814

Average Class Size: 25-30

Student to Faculty Ratio: 18 to 1

Academic Areas of Study: 200

Student Organizations: 120

E-Cards? Really? Might seem “kitschy” or “been done”… …but it really is the thought that counts. Attention to quality and detail can promote your brand and elevate your E-cards from “quaint” to “cool.”

Might seem “kitschy” or “been done”…

…but it really is the thought that counts.

Attention to quality and detail can promote your brand and elevate your E-cards from “quaint” to “cool.”

Our E-Cards for the Public We have designs publicly available for: Major holidays University-related occasions Move-in Sporting events Commencement General greetings Birthdays Get well soon Just saying “hi” Thank you

We have designs publicly available for:

Major holidays

University-related occasions

Move-in

Sporting events

Commencement

General greetings

Birthdays

Get well soon

Just saying “hi”

Thank you

Design Tips Aim for high quality design. No web designers? Ask publication designers for help. Or, hire art students or talk to a professor about making it a class project. Go beyond the postcard. Cards should have personality, not just campus photos Should be branded for the university Featuring the occasion/purpose of the card is the highest priority. Work brand into that context.

Aim for high quality design.

No web designers? Ask publication designers for help.

Or, hire art students or talk to a professor about making it a class project.

Go beyond the postcard.

Cards should have personality, not just campus photos

Should be branded for the university

Featuring the occasion/purpose of the card is the highest priority. Work brand into that context.

Some Examples

Variety of Designs

Promote! Make sure people know they’re available by stealing some space on your landing pages every now and then.

Make sure people know they’re available by stealing some space on your landing pages every now and then.

Recent Statistics

E-Cards for Admissions Personalized “Greeting” cards from each of our counselors. Card to inform students of upcoming events: Upcoming High School visit by Counselor Freshmen Orientation High School Guidance Counselor training Card congratulating H.S. Graduation

Personalized “Greeting” cards from each of our counselors.

Card to inform students of upcoming events:

Upcoming High School visit by Counselor

Freshmen Orientation

High School Guidance Counselor training

Card congratulating H.S. Graduation

Admissions E-Cards

Feedback E-mail notification list the sender’s address in the “from” field, so students reply directly to the counselor. Student replies: “ Aww thank you! I am very excited about starting in the fall! I can't wait!” “ Ms. Hahn, Thank you for the card. It was so cute!” “ Hi Alisa! Are you the admissions counselor taking over for Mandi? Thanks for the card! Can't wait to meet you when I come down in less than a month! So excited!” “ Thanks a lot for the birthday card. I really appreciate it!”

E-mail notification list the sender’s address in the “from” field, so students reply directly to the counselor.

Student replies:

“ Aww thank you! I am very excited about starting in the fall! I can't wait!”

“ Ms. Hahn, Thank you for the card. It was so cute!”

“ Hi Alisa! Are you the admissions counselor taking over for Mandi? Thanks for the card! Can't wait to meet you when I come down in less than a month! So excited!”

“ Thanks a lot for the birthday card. I really appreciate it!”

Our Software Greetingcard Pro Cards posted on automatically generated Web pages Cards separated by categories E-mails contain only link to image Allows HTML formatting of: E-mail sent Card, category pages Can imbed JPG, PNG, GIF, or Flash SWF Supports MIDI music files Saves all messages sent in a database for review Tracks statistics of cards sent and e-mails sending them Runs on Windows server (not Linux)

Greetingcard Pro

Cards posted on automatically generated Web pages

Cards separated by categories

E-mails contain only link to image

Allows HTML formatting of:

E-mail sent

Card, category pages

Can imbed JPG, PNG, GIF, or Flash SWF

Supports MIDI music files

Saves all messages sent in a database for review

Tracks statistics of cards sent and e-mails sending them

Runs on Windows server (not Linux)

Facebook Gifts

Facebook Gifts Can use a free Facebook app, “Gift Creator” to build University-themed Facebook gifts.

Can use a free Facebook app, “Gift Creator” to build University-themed Facebook gifts.

Facebook Gifts App helps create a new, separate application you name and customize yourself.

App helps create a new, separate application you name and customize yourself.

Facebook Gifts Facebook gifts allow access to broader, younger audience, but… Using third-party app will expose your users to content you don’t control. Users must install your app, having branded gift in Facebook gift shop is unavailable to general public. Can link app in institution’s Facebook page.

Facebook gifts allow access to broader, younger audience, but…

Using third-party app will expose your users to content you don’t control.

Users must install your app, having branded gift in Facebook gift shop is unavailable to general public.

Can link app in institution’s Facebook page.

Facebook Gifts

Resources http://redhawks.semo.edu/greetingcardpro www.semo.edu http:// www.slidehsare.com/semissouristate http:// www.greetingcardpro.com / Thomas Marrone: [email_address] Lenell Hahn: [email_address]

http://redhawks.semo.edu/greetingcardpro

www.semo.edu

http:// www.slidehsare.com/semissouristate

http:// www.greetingcardpro.com /

Thomas Marrone: [email_address]

Lenell Hahn: [email_address]