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Using E-Cards to Communicate with Current and Future Students
 

Using E-Cards to Communicate with Current and Future Students

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An overview of how to utilize E-cards to engage new students and other audiences with your University.

An overview of how to utilize E-cards to engage new students and other audiences with your University.

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    Using E-Cards to Communicate with Current and Future Students Using E-Cards to Communicate with Current and Future Students Presentation Transcript

    • E-Cards Using a thoughtful tool to communicate with current & future students
    • Introductions
      • Thomas Marrone
        • Manager of Web Design & Support
      • Lenell Hahn
        • Assistant Director of Admissions for Operations & Communications
    • About Southeast
      • Southeast Missouri State University, located in Cape Girardeau, MO
      • Type: Comprehensive Public University
      • Founded: 1873
      • Beginning Freshman: 1,848
      • Total Enrollment: 10,814
      • Average Class Size: 25-30
      • Student to Faculty Ratio: 18 to 1
      • Academic Areas of Study: 200
      • Student Organizations: 120
    • E-Cards? Really?
      • Might seem “kitschy” or “been done”…
      • …but it really is the thought that counts.
      • Attention to quality and detail can promote your brand and elevate your E-cards from “quaint” to “cool.”
    • Our E-Cards for the Public
      • We have designs publicly available for:
        • Major holidays
        • University-related occasions
          • Move-in
          • Sporting events
          • Commencement
        • General greetings
          • Birthdays
          • Get well soon
          • Just saying “hi”
          • Thank you
    • Design Tips
      • Aim for high quality design.
        • No web designers? Ask publication designers for help.
        • Or, hire art students or talk to a professor about making it a class project.
      • Go beyond the postcard.
        • Cards should have personality, not just campus photos
        • Should be branded for the university
        • Featuring the occasion/purpose of the card is the highest priority. Work brand into that context.
    • Some Examples
    • Variety of Designs
    • Promote!
      • Make sure people know they’re available by stealing some space on your landing pages every now and then.
    • Recent Statistics
    • E-Cards for Admissions
      • Personalized “Greeting” cards from each of our counselors.
      • Card to inform students of upcoming events:
        • Upcoming High School visit by Counselor
        • Freshmen Orientation
        • High School Guidance Counselor training
      • Card congratulating H.S. Graduation
    • Admissions E-Cards
    • Feedback
      • E-mail notification list the sender’s address in the “from” field, so students reply directly to the counselor.
      • Student replies:
        • “ Aww thank you! I am very excited about starting in the fall! I can't wait!”
        • “ Ms. Hahn, Thank you for the card. It was so cute!”
        • “ Hi Alisa! Are you the admissions counselor taking over for Mandi? Thanks for the card! Can't wait to meet you when I come down in less than a month! So excited!”
        • “ Thanks a lot for the birthday card. I really appreciate it!”
    • Our Software
      • Greetingcard Pro
        • Cards posted on automatically generated Web pages
        • Cards separated by categories
        • E-mails contain only link to image
        • Allows HTML formatting of:
          • E-mail sent
          • Card, category pages
        • Can imbed JPG, PNG, GIF, or Flash SWF
        • Supports MIDI music files
        • Saves all messages sent in a database for review
        • Tracks statistics of cards sent and e-mails sending them
        • Runs on Windows server (not Linux)
    • Facebook Gifts
    • Facebook Gifts
      • Can use a free Facebook app, “Gift Creator” to build University-themed Facebook gifts.
    • Facebook Gifts
      • App helps create a new, separate application you name and customize yourself.
    • Facebook Gifts
      • Facebook gifts allow access to broader, younger audience, but…
      • Using third-party app will expose your users to content you don’t control.
      • Users must install your app, having branded gift in Facebook gift shop is unavailable to general public.
      • Can link app in institution’s Facebook page.
    • Facebook Gifts
    • Resources
      • http://redhawks.semo.edu/greetingcardpro
      • www.semo.edu
      • http:// www.slidehsare.com/semissouristate
      • http:// www.greetingcardpro.com /
      • Thomas Marrone: [email_address]
      • Lenell Hahn: [email_address]