SEMMARKETING101.com
Maximiliano Lopez

Introduction
Who is Maximiliano Lopez?
Internet Introduction & Evolution
SEO SEM PPC Explained
Online Marketing OBAMA Style
What an Optimised Site Looks Like
Different Styles of Websites = Different SEM
SEM & SEO Strategies
BLACK HAT – ITS YOUR SITE
What you can do TODAY!
Useful Links & Education
Conclusion & Questions
SEMMARKETING101.com Maximiliano Lopez

United States of America Australia
Internet Usage Statistics: Internet Usage Statistics:
220,141,969 Internet users as of June.2008 15,300,000 Internet users as of Dec.2007
72.5% of the population 74.3% of the population
According to Nielsen/NetRatings. According to ITU.
Total Internet Users User Growth 2000-2008
1,581,571,589 338.1%

Beginning of Internet
http://www.migueltodaro.com/book/internet_timeline.html

Marketing = Online & Offline Marketing of your Entity.
Website, TV Commercials, Blogs, Business Cards, Emails, Magazines,
Social Networks, Advertising, Banners, Presentations, etc.
Purpose to create awareness of your business value proposition.
SEM = Search Engine Marketing
The big picture of you online presence includes Social Networks, Blogs, Video, Link Building.
Purpose to create a funnel affect of qualified traffic to your website/business.
While increasing the centre focused website optimization.
SEO = Search Engine Optimization
Optimization of the actual site website. Keywords, Relevant Content, Image
Optimization, Links, Landing pages, Pre-Determined Direction, Site Map. Purpose to get a high
level of qualified traffic from search engines and other relevant SEM strategies to take a
predetermined action.
PPC = Pay Per Click
When you pay to advertise on Google and pay for each click through ideally to take a
predetermined action. A professional PPC campaign would have a landing page. The landing

SEO/SEM Terminology
Keywords – Word(s) Phrase(s) a person types into a search box
Sitemap – A web page that lists pages of the website
Landing Page – A page a visitor arrives when clicking through a site
Long Tail – Niche longer keyword focus for search engines
Link Popularity – Incoming link from high quality websites
Top Fold – A term traditionally used to describe top part of newspaper
URL – Domain Name
Spider – Automated search of websites that follow one link to another
gathering data used rank content, index, keywords, phrases etc
Blog - Short for Web log, a blog is a Web page that serves as a publicly
accessible personal journal for an individual. Typically updated daily.
V-Blog – As above via video.

+
=

OBAMA
EVERYWHERE
Facebook
MySpace
YouTube
Flickr
Digg
Twitter
Eventful
Linkedin Eons
Iphone
Blog
SecondLife
XboX
Email
YouBama
BarackTV
MiGente
AsianAve
Glee
Black Planet
Faith Base
eBay

To have a significant result in SEO/SEM
You must have a foundation built for SEO/SEM
SEMMARKETING101.com Maximiliano Lopez

SEMMARKETING101.com Maximiliano Lopez

SEMMARKETING101.com Maximiliano Lopez

SEMMARKETING101.com Maximiliano Lopez

Section
Page
= 3 Folds
Sub
Sections
>>>
= 19
SEMMARKETING101.com Maximiliano Lopez

SEMMARKETING101.com Maximiliano Lopez

Product
Pages
= 11 Folds
Tiger Direct
buys Bricks
& Mortar
CompUSA
Jan 2008
SEMMARKETING101.com Maximiliano Lopez

SEMMARKETING101.com Maximiliano Lopez

SEMMARKETING101.com Maximiliano Lopez

SEMMARKETING101.com Maximiliano Lopez

SEMMARKETING101.com Maximiliano Lopez

Difference Between an Optimized Based Website and
A Website where Optimization is an after thought.
SEMMARKETING101.com Maximiliano Lopez

www.restorationhardware.com 2006 $122,366,00 In Sales

Steps to create a Website with an SEO Foundation
 Know your customer
 Know your business is it a B2B, B2C or B2G
 Build a Team SEO, Developer, Marketing
Proper Planning Prevents Piss Poor Performance
 Design website for usability and with a purpose.
Sell Product, Build Leads, Pulling Sales
SEMMARKETING101.com Maximiliano Lopez

 Research Industry you are in and
competition US, UK & Australia
 Create a Keyword List
 See what the best website in the world are doing
 Create an Appropriate URL
 Build website with landing pages, Section
Pages, Sub-Section Pages.
 Think of ways to create unique quality content.
 Product Page must have a call to action.
 Site Map (Google Friendly)
SEMMARKETING101.com Maximiliano Lopez

Google Search of the term Jewelry Box as individual words brings up
31,600,000 matches in (0.41 seconds) 5th September 2007

The top 20 ranked websites are as follows when
A Google search of the words Jewelry Box are used.
A list of the 100 has been provided in Excel
Please note the parent company NovelBox.com is ranked
number 79 on a Google search engine listing. Performed 5th
September 2007

After reviewing some of the top 100 websites from the Google Search.
The following websites were selected based on a 3 second first impression review.
Everyjewelrybox.com Jewelryboxes123.com Jewelryboxes.com
Fortunoff.com Jewelryboxesontheweb.com Fantasyjewelrybox.com.com

SEMMARKETING101.com Maximiliano Lopez

Some
Links

Black Hat SEO
Their are no short
cuts to get a great
page ranking the
fundamentals are a
SEO based website
with high quality
unique content and
associated SEM
strategies.
Everything else you
will get banned from
Search Engines

Google tells you what you need to do to
SEO your site what and how creative you get
within those barriers is dependent on you and
your team. Think Obama.
SEO/SEM is the responsibility of Marketing
Google – ‘Google Webmaster SEO’
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291
SEMMARKETING101.com Maximiliano Lopez

What can you do today.
A blog is the most powerful SEO tool and Spider
initiator. Every website must have a BLOG.
www.blogger.com
www.wordpress.com
Start writing about your business with focus on
keywords use images keep it brief and interesting.

We all start somewhere yet as
Australians we have the
added advantage to have a
look at what the competition
is doing in the US and the UK.
All industries and keywords in
Australia a free game.
As the likes of Harvey Norman
founder Gerry Harvey’s
pronouncement that online
retailing is a “dead end”. Yet
days after making his
statement, Harvey Norman
ranked top of Google’s retail
searches in 2008.
Bad for him, Good for me 
TigerDirect.com 6 July 2000
SEMMARKETING101.com Maximiliano Lopez

Useful Links.
www.seo-dictionary.com
www.seobook.com
http://tools.seobook.com – Free 7 Day SEO course
www.alexa.com
www.wordtracker.com
Books – AMAZON SEARCH RELATED BOOKS
4 Hour Work Week – Timothy Ferris
The Long Tail – Chris Anderson
Get To The Top on Google – David Viney

Maximiliano Lopez
phone – + 61 432 544 387
email – Lopez@SEMMarketing101.com
SEM Marketing 101.com