SEM Marketing 101 - Key to great SEO is an Amazing WebSite


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SEM Marketing 101 - Key to great SEO is an Amazing Website.

Many people pay for PPC and SEO when their base website is not capable of converting qualified leads.

Published in: Business, Technology
  • Hi,

    I am Chandni Kumari Business Development Executive.

    I was on you website and observed that you are an online service provider. I was just wondering if you would be interested in outsourcing your campaigns to us. We would be happy to execute the same for you on a white label basis.

    Why choose us?

    The answer is simple! We provide affordable and very UNIQUE link building service. You can hire a link builder working full time, 22 days a month for you and that too at USD 450.00 a month. It's not the same as what most SEO companies do:

    Benefits of Hiring a Link Builder

    It’s affordable with price as low as USD 495.00 a month.
    Link Builder would work 22 days a month
    No Set-up Cost
    No Infrastructure Cost
    Link Building helps your site indexing in Search Engines (Like Google, Yahoo & MSN, bing).
    Get theme based one way links along with directory submissions and social book marking
    No Need to Pay for Every Link
    Its make related traffic for your site to get relevant audience.

    Top 20 Benefits of Our Service:

    1. Working for more than 5 SEO companies in UK and USA
    2. Links with relevant 'Keywords' in the Anchor Text
    3. Links from industry-relevant pages.
    4. Links from industry specific article pages
    5. Link to your site should not be through a 'redirect' script
    6. No JavaScript links
    7. No links from 'framed' pages
    8. No 'flash' embedded links
    9. No paid or time-bound links
    10. No links from Link Farms
    11. No links from FFA (Free-For-All) link networks
    12. No links from pornographic, casino, Viagra and other sites containing offensive content
    13. Full data sheet of links created at the end of each month
    14. Hired Link Builder would work Full Time, 22 Days a month.

    Do let me know your views and I would be happy to provide further details.

    Kind Regards,

    Chandni Kumari

    Email ID

    Online Marketing
    Are you sure you want to  Yes  No
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  • hello its good document i fill if u provide the download link to by sending to email address to save kindly plz send the link to download,.......

    with regards,
    Are you sure you want to  Yes  No
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SEM Marketing 101 - Key to great SEO is an Amazing WebSite

  1. 1. Maximiliano Lopez
  2. 2. Introduction Who is Maximiliano Lopez? Internet Introduction & Evolution SEO SEM PPC Explained Online Marketing OBAMA Style What an Optimised Site Looks Like Different Styles of Websites = Different SEM SEM & SEO Strategies BLACK HAT – ITS YOUR SITE What you can do TODAY! Useful Links & Education Conclusion & Questions Maximiliano Lopez
  3. 3. United States of America Australia Internet Usage Statistics: Internet Usage Statistics: 220,141,969 Internet users as of June.2008 15,300,000 Internet users as of Dec.2007 72.5% of the population 74.3% of the population According to Nielsen/NetRatings. According to ITU. Total Internet Users User Growth 2000-2008 1,581,571,589 338.1%
  4. 4. Beginning of Internet
  5. 5. Marketing = Online & Offline Marketing of your Entity. Website, TV Commercials, Blogs, Business Cards, Emails, Magazines, Social Networks, Advertising, Banners, Presentations, etc. Purpose to create awareness of your business value proposition. SEM = Search Engine Marketing The big picture of you online presence includes Social Networks, Blogs, Video, Link Building. Purpose to create a funnel affect of qualified traffic to your website/business. While increasing the centre focused website optimization. SEO = Search Engine Optimization Optimization of the actual site website. Keywords, Relevant Content, Image Optimization, Links, Landing pages, Pre-Determined Direction, Site Map. Purpose to get a high level of qualified traffic from search engines and other relevant SEM strategies to take a predetermined action. PPC = Pay Per Click When you pay to advertise on Google and pay for each click through ideally to take a predetermined action. A professional PPC campaign would have a landing page. The landing
  6. 6. SEO/SEM Terminology Keywords – Word(s) Phrase(s) a person types into a search box Sitemap – A web page that lists pages of the website Landing Page – A page a visitor arrives when clicking through a site Long Tail – Niche longer keyword focus for search engines Link Popularity – Incoming link from high quality websites Top Fold – A term traditionally used to describe top part of newspaper URL – Domain Name Spider – Automated search of websites that follow one link to another gathering data used rank content, index, keywords, phrases etc Blog - Short for Web log, a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily. V-Blog – As above via video.
  7. 7. + =
  8. 8. OBAMA EVERYWHERE Facebook MySpace YouTube Flickr Digg Twitter Eventful Linkedin Eons Iphone Blog SecondLife XboX Email YouBama BarackTV MiGente AsianAve Glee Black Planet Faith Base eBay
  9. 9. To have a significant result in SEO/SEM You must have a foundation built for SEO/SEM Maximiliano Lopez
  10. 10. Maximiliano Lopez
  11. 11. Maximiliano Lopez
  12. 12. Maximiliano Lopez
  13. 13. Section Page = 3 Folds Sub Sections >>> = 19 Maximiliano Lopez
  14. 14. Maximiliano Lopez
  15. 15. Product Pages = 11 Folds Tiger Direct buys Bricks & Mortar CompUSA Jan 2008 Maximiliano Lopez
  16. 16. Maximiliano Lopez
  17. 17. Maximiliano Lopez
  18. 18. Maximiliano Lopez
  19. 19. Maximiliano Lopez
  20. 20. Difference Between an Optimized Based Website and A Website where Optimization is an after thought. Maximiliano Lopez
  21. 21. 2006 $122,366,00 In Sales
  22. 22. Steps to create a Website with an SEO Foundation  Know your customer  Know your business is it a B2B, B2C or B2G  Build a Team SEO, Developer, Marketing Proper Planning Prevents Piss Poor Performance  Design website for usability and with a purpose. Sell Product, Build Leads, Pulling Sales Maximiliano Lopez
  23. 23.  Research Industry you are in and competition US, UK & Australia  Create a Keyword List  See what the best website in the world are doing  Create an Appropriate URL  Build website with landing pages, Section Pages, Sub-Section Pages.  Think of ways to create unique quality content.  Product Page must have a call to action.  Site Map (Google Friendly) Maximiliano Lopez
  24. 24. Google Search of the term Jewelry Box as individual words brings up 31,600,000 matches in (0.41 seconds) 5th September 2007
  25. 25. The top 20 ranked websites are as follows when A Google search of the words Jewelry Box are used. A list of the 100 has been provided in Excel Please note the parent company is ranked number 79 on a Google search engine listing. Performed 5th September 2007
  26. 26. After reviewing some of the top 100 websites from the Google Search. The following websites were selected based on a 3 second first impression review.
  27. 27. Maximiliano Lopez
  28. 28. Some Links
  29. 29. Black Hat SEO Their are no short cuts to get a great page ranking the fundamentals are a SEO based website with high quality unique content and associated SEM strategies. Everything else you will get banned from Search Engines
  30. 30. Google tells you what you need to do to SEO your site what and how creative you get within those barriers is dependent on you and your team. Think Obama. SEO/SEM is the responsibility of Marketing Google – ‘Google Webmaster SEO’ Maximiliano Lopez
  31. 31. What can you do today. A blog is the most powerful SEO tool and Spider initiator. Every website must have a BLOG. Start writing about your business with focus on keywords use images keep it brief and interesting.
  32. 32. We all start somewhere yet as Australians we have the added advantage to have a look at what the competition is doing in the US and the UK. All industries and keywords in Australia a free game. As the likes of Harvey Norman founder Gerry Harvey’s pronouncement that online retailing is a “dead end”. Yet days after making his statement, Harvey Norman ranked top of Google’s retail searches in 2008. Bad for him, Good for me  6 July 2000 Maximiliano Lopez
  33. 33. Useful Links. – Free 7 Day SEO course Books – AMAZON SEARCH RELATED BOOKS 4 Hour Work Week – Timothy Ferris The Long Tail – Chris Anderson Get To The Top on Google – David Viney
  34. 34. Maximiliano Lopez phone – + 61 432 544 387 email – SEM Marketing