Executive's Guide to the Next Gen Datacenter

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Executive's Guide to the Next Gen Datacenter

  1. 1. Executive’s Guide to the Next-generation Data Center The Brands You Trust. ^ Business-wise, Future-driven.TM Schneider Electric Global Marketing - Low-Res PDF Schneider Electric Global Marketing - Low-Res PDF Schneider Electric Global Marketing - Low-Res PDF Schneider Electric Global Marketing - Low-Res PDF 998-1173006_US.indd 1 12/17/2012 2:07:35 PM
  2. 2. Data Centers Schneider Electric Table of Contents Executive’s Guide to the Data Center Business-wise, Future-driven. Introduction..................................................................3 The Next-generation Data Center.................................4 Virtualization.............................................................4 Bridging the IT/Facilities Gap....................................5 Extending the Life of Your Data Center.....................6 Conclusion...................................................................7 Table of Contents 998-1173006_US.indd 2 12/17/2012 2:07:35 PM
  3. 3. Business-wise, Future-driven. Schneider Electric 3 Data Centers Executive’s Guide to the Data Center One of the looming challenges in today’s data center is the rapid data growth. One study finds that the amount of data is growing between 25 – 50 percent annually, and by the end of 2015 we are predicted to cross the zettabyte threshold. For reference, one zettabyte is equal to about 250 billion DVDs-worth of data! File sharing, streaming high-definition video, and social media are in part responsible for such rapid growth, but the digitization of everything from medical records to bank transactions means every business owner will have to prepare their data center for higher densities and more computing capacity. The problem is, most traditional, “brick-and-mortar” data centers are already approaching the limits to their power, cooling, and space capacity. So what can you do to prepare? Here are three big trends that many businesses are adopting in order to adapt to increasing computing demands: 1. Virtualization 2. Bridging the IT/Facilities Gap 3. Extending the Life of Your Data Center Although these trends are not new, there are some important things to consider before applying them to your data center. Read on to find out! Figure 1: Data Growth, Virtualization and Consolidation Introduction 1 Dines, Rachel A., “Build or Buy? The Economics of Data Center Facilities,” Forrester Research, June 27, 2011. Pg. 2 2 Barnett, Thomas, “The Dawn of the Zettabyte Era,” June 23, 2011. http://blogs.cisco.com/news/the-dawn-of-the-zettabyte-era-infographic/ 998-1173006_US.indd 3 12/17/2012 2:07:36 PM
  4. 4. Business-wise, Future-driven. Schneider Electric 4 Data Centers Executive’s Guide to the Data Center Embarking on a virtualization project, using DCIM software to bridge the IT/Facilities gap, and extending the life of your data center with a modular approach not only expands your data center’s capacity, ensures more uptime, and enhances performance — it also saves you money. In some cases, these three trends dovetail and synergize with one another, since they’re all part of the high-density, next-generation data center. Here are some important considerations that you may not already know about virtualization, bridging the IT/facilities gap, and extending the life of your data center. What to consider with Virtualization: 1. Servers on average operate at just 15 percent of their capacity. Virtualization can increase server utilization by fourfold or more,3 and can save about $7,680 on the total 10-year TCO cost per server eliminated.4 2. In order to see the significant energy savings, pairing virtualization with dynamic data center physical infrastructure (DCPI) managed with DCIM software is absolutely necessary. If power and cooling systems are not scaled to accommodate fewer servers, you can actually degrade your PUE. 3. In a virtualized environment, the cooling system needs to be dynamic and accurate, with row cooling and variable speed fans that can handle high densities and migrating virtual machines (VMs). DCIM software is at the core of capacity management in a dynamic, high-density environment, because migrating VMs are constantly changing the power and cooling requirements. 4. When DCIM is included in a virtualization project, it can often increase electricity savings by double or more compared with the savings achieved by virtualization alone.5 The Next-generation Data Center 3 “Server Consolidation” VMware. http://www.vmware.com/solutions/ consolidation/consolidate.html 4 Rasmussen, Neil, “Implementing Energy Efficient Data Centers,” APC by Schneider Electric White Paper #113, pg.6 5 Niles, Suzanne, “Virtualization: Optimized Power and Cooling to Maximize Benefits,” APC by Schneider Electric White Paper #118, pg.3 Figure 2: Savings of virtualization 998-1173006_US.indd 4 12/17/2012 2:07:36 PM
  5. 5. Business-wise, Future-driven. Schneider Electric 5 Data Centers Executive’s Guide to the Data Center What to consider with Bridging the IT/Facilities Gap: 1. Traditional data centers often waste at least 50 percent of infrastructure capacity because they aren’t engineered to scale and don’t have overarching management capabilities.6 Bridging the IT/facilities gap has been talked about for a while as a solution, but until all-in-one data center infrastructure management (DCIM) software entered the picture, there wasn’t a catalyst capable of uniting the two historically disparate domains. 2. Integrated DCPI and DCIM software make bridging the IT/facilities gap possible. Integrated DCPI is composed of modular, scalable supporting infrastructure managed via all-in-one DCIM software. It’s easier to make managerial improvements so that facilities and IT managers talk to one another and work collaboratively, but the major benefits of bridging the gap — right-sized DCPI, improved availability, 30 percent energy savings, a PUE of 1.22 or better — are very difficult to achieve without using modular architecture and DCIM software. 3. With IT refresh cycles of 18 – 24 months and facilities refreshes every 10 – 15 years, it’s difficult to imagine these two entities working together coherently without DCIM management software. Figure 3: Bridging the IT/Facilities Gap The Next-generation Data Center 6 Torell, Wendy. “Data Center Physical Infrastructure: Optimizing Business Value,” APC by Schneider Electric White Paper #117, pg. 8 998-1173006_US.indd 5 12/17/2012 2:07:36 PM
  6. 6. Business-wise, Future-driven. Schneider Electric 6 Data Centers Executive’s Guide to the Data Center What to consider with Extending the Life of Your Data Center: 1. The primary issues with aging data centers are a lack of floor space, outdated, low-density IT equipment, and rigid infrastructure that cannot adapt to changing business needs and, in turn, might even hold back your business. 2. IT equipment life is now measured in months instead of years, and to the only way that DCPI can adapt to the demands of increasingly high density IT equipment is to use modular, scalable infrastructure managed via DCIM software. Modularity allows you to scale capacity “on- demand,” and makes upgrades and repairs much easier than custom arrangements. 3. Floor space limitations are solved by well-executed consolidation/ virtualization projects using modular infrastructure, which can reduce the number of servers by 10 – 30 percent, in turn reducing OpEx expenses. Remember that virtualization must be paired with integrated DCPI and DCIM software in order to realize the full savings potential and avoid equipment failures caused by hot spots. 4. New data center designs can result in a 30 percent reduction in cost, a 50 percent reduction in space requirements, a 60 percent reduction in power requirements, and can more than double the life span of a data center. Figure 4: An integrated DCPI system The Next-generation Data Center 998-1173006_US.indd 6 12/17/2012 2:07:36 PM
  7. 7. Business-wise, Future-driven. Schneider Electric 7 Data Centers Executive’s Guide to the Data Center The traditional “brick-and-mortar” data center is not going to be able to handle the coming explosion in data growth. Businesses with outdated data centers will have to make some upgrades to their data center — a virtualization project, bridging the IT/facilities gap through integrated DCPI and DCIM software, and/or extending the life of their data center with a modular approach — or else face a severe uphill battle to stay competitive. Conclusion Check out this astonishing infographic, “The Internet in 2015: The Dawn of the Zettabyte Era” to learn more about the approaching zettabyte threshold. 998-1173006_US.indd 7 12/17/2012 2:07:36 PM
  8. 8. Business-wise, Future-driven. Schneider Electric 8 Data Centers Executive’s Guide to the Data Center 132 Fairgrounds Rd. - West Kingston, RI 02892 - 800-800-4272 - www.schneider-electric.com Theglobalspecialistin energymanagement™ ©2012 Schneider Electric. All Rights Reserved. All trademarks are owned by Schneider Electric Industries SAS or its affiliated companies. 998-1173006_US 998-1173006_US.indd 8 12/17/2012 2:07:36 PM

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