Self-Employed professionals can create financial stability by incorporating the Revenue Quadrant and monitoring their Money Matrix. It's the perfect way to steer your solo-based business. Find out more.
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The Magnificent Income Matrix
1. The Magnificent
Money Matrix
The Rising Tide Lifts All Boats
~ We’re raising the tide
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
2. The Magnificent
Money Matrix
Feast & Famine
to Garden of Possibilities
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3. Solo Pros Selling Services…
Can be like
walking a tight rope
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4. Just One Storm …
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5. Can Wipe You Out
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6. You’ve been told…
What if your business
is one basket?
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
7. It Doesn’t Take Much
You lose a client
Clients go DIY
You get sick
Or…
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8. Build Your Own
Income Safety Net
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12. 1. A Different Model
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13. Old Model
Services by the hour.
Juggling your business tasks
while balanced on a unicycle.
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
19. Zero in on the Quadrant
1 to 1 Products
1 to Many Passive
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21. Your Premium
1 to 1
Time is precious.
Services
Charge for it.
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23. Teach, Train & Coach
Share expertise
1 to Many & experience
Events
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25. Package Solutions
Group Services
Products Templates
Procedures & Systems
Home Study Courses
Workbooks from classes
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26. Quadrant D: Ads / Affiliates
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27. Put it on Autopilot
Affiliate programs
Joint Ventures
Passive Advertising / AdSense
Sponsorships
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28. Things to Consider
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29. Repurpose Work & Expertise
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30. Content is Gold
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32. 2. Monitor & Track
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33. Plug In
Business Trends
Economic Swings
Target Client Needs
Technology Updates
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
34. Listen
What’s the problem?
Be the solution.
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35. Be Flexible
Delivery options
Multiple formats
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36. Deliver Quickly
Business moves fast
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37. Keep Track: Your Matrix
Summer | 2010
Your Business D: Passive Streams
Quadrant
Performance
C:
B: Products
A: Events &
Services Workshops
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41. David | Sparky Firepants
www.SparkyFirepants.com
www.DigitalIllustrationSchool.com
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
42. Emma | Acorn Host & Shop
www.Beadage.com
www.TaoOfProsperity.com
www.HolisticBusinessAcademy.com
www.AcornShop.com
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
43. Brandie | SOHO Solutionist
www.SohoSolutionist.com
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
49. Summer Pilot Program
Create, Launch, Sell
& Repurpose
Information Product Development
Barbara@IASECP.com
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Editor's Notes
We’re going to talk about creating and using a Matrix to monitor and increase your income flow. Then I’ll share some case studies of some real members that are working it.
Need More clients. JUST selling services can be super risky. You’ve got to market more (more work) to get in front of more clients (more work), but it doesn’t result in much more money. This model: Need more hours OR raise prices to make more money What happens when clients just ARE NOT buying?
What if: Clients can’t or don’t want to hire you You get sick or hurt A natural disaster or storm shuts things down for a while All it takes is JUST ONE STORM
You could go under…
Your business can feel like One Basket… Old style business models for service-based professionals: Get clients / hire someone to do work. Doesn’t work. Raises your overhead Doesn’t cover the other person Your clients hired you You’re not in business to manage someone else.
There’s no wiggle room with the old model It doesn’t account for fluctuations in the business climate - which can be volatile
You cannot rely on the government or someone else to step. You need to build in your own safety net How do you do that?
#1 You need to build your business differently
#2. You need to monitor what’s going on outside your business and track what’s going on inside your business.
#3 The you need to adjust as needed Let’s go back and talk about #1
#1 You need to build your business differently You need to know the difference
Selling services depends entirely on your clients and what they’re willing to spend. There’s very little difference to having a job except that you also have to do: Marketing Invoicing / billing Administration tasks You need a better VEHICLE.
Kayaks are small and nimble They can take a hit and roll with it They can go with the flow They can turn on a dime to explore opportunities or to avoid obstacles They can adjust to risk tolerance | Shoot the rapids or stay in calm waters They’re STRATEGICALLY BUILT How do you strategically build a stable small and nimble business?
Start with a stable structure. Just as a building has 4 walls - you need a Quadrant structure built into the foundation of your business.
What are you are selling? Design? Writing? That only allows you to compete on price with all the others out there. What are you really selling?
What you bring to your specialty is unique So you’re selling YOU Clarifying that will make it easy to work the Quadrants.
Once you understand you’re selling you Knowledge Experience Skills And you understand the basics of the Quadrants - it’s easy to take control of your business
Like the walls of a building, the quadrant will help bring stability to your bottom line.
Just like working with any expert: Your 1-on-1 services should be the most expensive way to work with you.
If clients don’t want to pay the premium… Live or recorded
A group event gives access to you for far less money for clients If you’re hourly rate for services is $150, and you do a 2-hour workshop for $50. The client gets a deal. They get access to your knowledge & experience But if there are 10 in the class - you earn $500! You get a deal. Added bonus: you only create the material once and give the class many times
Products allow you to earn while you do other things
Information products allow you to sell your knowledge, experience, and skills outside your local area. OR you could automate parts of your services and create packages that way Hint: Repurpose the class material from Quadrant B to make a product.
Passive streams of income can add up with very little effort
There are many ways to work affiliate programs You can promote (or recommend) products made by other experts that you have an affiliate agreement with Or you can create your own affiliate programs and have others promote your products and services to their people Just be clear on what your selling to who
Here’s a few things to consider when you’re creating your Quadrants…
Recycle work and your expertise Don’t try to create the wheel each time Be the expert in your area and leverage that in different ways
It’s really your knowledge and expertise that people are buying. Hint: There’s way too much information floating around. Leverage your expertise on what to do with that info.
Don’t try to be the expert at everything. That’s not possible and will hurt your credibility. Leverage other experts to broaden your offerings. Collaborate, joint venture
#2. You need to monitor what’s going on outside your business and track what’s going on inside your business.
Understanding what’s happening outside your company can help you know what do to next
Connect to your tribes - targeted groups of ideal customers Be present. Ask Questions. Create the Solutions
If clients would rather have physical material than digital - deliver that. If they want podcasts - do podcasts If they want video - do video Be flexible and nimble
The advantage of being small is that you can move quickly When you hear a need - deliver the solution quickly -Follow up quickly Instant gratification is huge in today’s world. If someone needs a problem solved NOW, and you say you’re the expert - they expect you to deliver NOW
The results from Monitoring quadrants becomes your Matrix Keep track of how well each quadrant is doing. Doing a quarterly check up will help you plot your business’s course.
Reviewing the Matrix of how well each quadrant is doing - along with what the current trends are will help you know what to adjust.
Maybe established clients aren’t spending money on services right now Current trends show that 82% of people that have been laid off are starting their own businesses. They need your Knowledge and experience. Shift your energy from focusing on providing services, to teaching and leading others either through workshops and seminars or with products, templates or packaged service solutions
Services : Illustration & Design Teach : Digital Illustration School Products : Templates, Tutorials Affiliate : Websites, advertising, partnerships
Services : High-end only Teach : Business Coaching, blogging Passive : Hosting; AdSense, Affiliates Products : Templates, Shopping cart subscription
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