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Strategies for Self Publishing
       A Business Book

International Association of Self-Employed Communication Profession...
www.IASECP.com/events/

                                         Learn More

                             Kaya Singer | Aw...
5 Important strategies for self-
      publishing your nonfiction book
        as a business building tool




           ...
Why Write a Book?




International Association of Self-Employed Communication Professionals | Self-Employed Academy • www...
The “inner” reasons…
  •    You feel compelled!
  •    Something you always wanted to do.
  •    Personal achievement.
  •...
Business minded reasons.
  • You have something worthwhile
    to teach and a book is the best
    medium.
  • A book will...
It is a huge jump from the idea
         to the completed book!




International Association of Self-Employed Communicati...
5 Questions to help you focus
  and make it easier to make that
               jump!
  1.What is your purpose in writing y...
Why would this be important
        or unimportant for your
              business?
  • After people read your book, what ...
2. Who are you writing it to?
  • Just like any product you are marketing,
    you need to know your target customer.

  •...
3. What is the style?
  • Non-fiction books (for biz) often teach
    something, as in, “How to” books.
  • They can be mo...
4. How to publish it?
• Your decision needs to reflect your
  business goals and your business plan.
• Do you want your bo...
5. Who is on your team?




International Association of Self-Employed Communication Professionals | Self-Employed Academy...
Some team members might
                 include…
  •    Editor
  •    Cover creator
  •    Book naming support
  •    Men...
Follow these 5 steps and…
    Imagine your book in print and a smile on
     your face at the end.




International Assoc...
I began here…




International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IAS...
Now I am here: My Book
                            AwakeningBusiness.com




International Association of Self-Employed Co...
www.IASECP.com/events/

                                         Learn More

                             Next Month’s Eve...
Thank You
                                               connect. grow. thrive.
                                          ...
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Strategies for self publishing a business book | Kaya Singer

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A nonfiction business book is an excellent marketing tool to establish the expertise and credibility of a solo pro. Kaya Singer of Awakening Business Solutions shares her experience and lessons learn from her self published book.

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Transcript of "Strategies for self publishing a business book | Kaya Singer"

  1. 1. Strategies for Self Publishing A Business Book International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  2. 2. www.IASECP.com/events/ Learn More Kaya Singer | Awakening Business The author of the newly published book, “Clear Your Focus, Grow Your Business: 7 Simple Steps to Empower Your Business and Bring Your Money and Freedom.” She helps successful small and solo business owners get clarity on what they need to do to overcome obstacles and take their business to the next level through her coaching programs, tools and seminars. Kaya Singer International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  3. 3. 5 Important strategies for self- publishing your nonfiction book as a business building tool by Kaya Singer AwakeningBusiness.com International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  4. 4. Why Write a Book? International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  5. 5. The “inner” reasons… • You feel compelled! • Something you always wanted to do. • Personal achievement. • You are a little bit crazy  International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  6. 6. Business minded reasons. • You have something worthwhile to teach and a book is the best medium. • A book will give you credibility. • Your book will help build your • expertise. • It fits into your business plan. • It can be a marketing tool. International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  7. 7. It is a huge jump from the idea to the completed book! International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  8. 8. 5 Questions to help you focus and make it easier to make that jump! 1.What is your purpose in writing your book? Your business plan needs to reflect where your book will fit in to the overall picture. International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  9. 9. Why would this be important or unimportant for your business? • After people read your book, what do you want them to do? • How will your book help your business grow? International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  10. 10. 2. Who are you writing it to? • Just like any product you are marketing, you need to know your target customer. • You need to focus who they are, what they need or want and the benefits they will receive. • Once you can answer these questions it is easier to know what to write and how to write it. International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  11. 11. 3. What is the style? • Non-fiction books (for biz) often teach something, as in, “How to” books. • They can be motivational and inspirational as well. • The style of your book needs to make sense to the person you want to communicate to and what you want to accomplish. International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  12. 12. 4. How to publish it? • Your decision needs to reflect your business goals and your business plan. • Do you want your book to be mainly for your clients? Self-publishing best option. • Or do you want to become a household name? Major publisher best option. International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  13. 13. 5. Who is on your team? International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  14. 14. Some team members might include… • Editor • Cover creator • Book naming support • Mentor • Layout • Proof readers • Printer • Marketing • And more… International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  15. 15. Follow these 5 steps and… Imagine your book in print and a smile on your face at the end. International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  16. 16. I began here… International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  17. 17. Now I am here: My Book AwakeningBusiness.com International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  18. 18. www.IASECP.com/events/ Learn More Next Month’s Event IASECP’s Virtual Summit | Multiple Income Streams Join us June 1 – 3 Learn to: 6-hour summit * Set up & using Google Analytics; Get your Site * Build a killer list & generate leads Income Stream * Set up your eJunkie Shopping cart Ready. * Use Social Media tactics to create buzz * Create & your information product & turn your business into a cash machine * Craft can’t-miss sales pages To Register, visit: www.IASECP.com/iasecp/virtual-summit-2010/ International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  19. 19. Thank You connect. grow. thrive. www.IASECP.com A rising tide lifts all boats. Our mission is to raise the tide of self-employed communication and creative services professionals. International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
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