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Solo Pro Expert Leader:  Create, Repurpose, & Syndicate Your Content | A 4-Step System
 

Solo Pro Expert Leader: Create, Repurpose, & Syndicate Your Content | A 4-Step System

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    Solo Pro Expert Leader:  Create, Repurpose, & Syndicate Your Content | A 4-Step System Solo Pro Expert Leader: Create, Repurpose, & Syndicate Your Content | A 4-Step System Presentation Transcript

    • Solo Pro Expert Leader:Create, Repurpose, & Syndicate Your ContentA 4-Step SystemHow To Syndicate Your Content Easily To Increase YourVisibility, Up Your Credibility, And Position Yourself As An ExpertWithout Breaking The Bank.
    • Be an Expert LeaderCreating content to be perceived asan Expert Leader is essential.Repurposing and syndicating thatcontent adds the rocket fuel to propelyou to the top.A 4-Step System
    • What We’ll Cover:• The content generation secret that will immediately streamline your business AND yourcontent marketing in one blow• Custom fit your content delivery to your personality and your niche’s preference• Mindsets, strategies, and tactics to position yourself to stand above the rest• Tools and services to be aware of• How to automate your syndication scheme so you get more exposure with less work
    • Position as Expert Leader Content Creation Strategy Channels to repurpose Syndication StrategyYou’ll leave with a 4-Step SystemExpertise Exposure VisibilityCredibility
    • Barbara SaundersThe Solo Pro Business Success MentorDirector, International Association of Self-Employed Communication ProfessionalsFounder, Solo Pro AcademyFounder/Host, Solo Pro RadioSoloProSuccess.com
    • Why Position Yourself As An Expert Leader?Position as Expert LeaderCredibility
    • Stand Out | Credibility• No generic services• Your unique brilliance• Establish credibility online and off• Demonstrate authority• People follow (and hire) leaders
    • Tips to position yourself as an Expert Leader• Have a consistent and professionalpresence across all platforms• Get a professional headshot and use it (setit as your Gravatar ID so it populatesacross the web- gravatar.com)• Show up at events (online and off) as anexpert, not just one of the crowd• Be selective at where you show up - go forquality, not quantity• Scrutinize your profile text - DO NOTramble, Keep your copy tight and direct• Go through all of your copy with a finetooth comb for grammar and spelling• Avoid ‘fluff’ words that don’t reallycommunicate clearly - (don’t say‘transform’, say ‘change’ and then usemeasurable terms)• INVEST in your website. Keep the copytight and informative - not mired in fluffand big words that don’t say anything• Do not use a generic email address(@gmail.com), get your own domain nameand use it everywhere - it’s branding.
    • Your Content Creation StrategyContent Creation StrategyExpertise
    • Generate | Expertise• Create your own content• Curate others’ content• Make your website a ‘hub’• Be the TRUSTED filter• Answer questions• Do surveys and polls, then analyze• Communicate clearly - no fluff• Inspire with the ‘Why’ and the ‘What’• Don’t give away the ‘How’
    • Content Generation Secret: Editorial Calendar1. Each Quarter decide what you want to do - sell product, fill workshops, get more clients2. Make an outline of topics that support that goal - just the topics (Aim for 12)3. Each week, flesh out a topic with 500 or so words (stick to 1 topic, optimize your Post Titleand SEO for that 1 topic). THat’s your article for the week - it can be a blog post ornewsletter article (or both).4. Aweber - and other email services - can automatically post your article topic to Facebookand Twitter. Post it on LInkedIn as well if your ideal clients are there.5. Articles can be expanded into talks, teleseminars, or chunked down into short video bursts(you’re beginning to repurpose content here)
    • Repurpose Your ContentChannels to repurposeExposure
    • Demonstrate | Exposure• Articles and blog posts• Talks and speaking• Workshops• eBooks, workbooks, handbooks• Check lists, tools, templates• Videos• Radio, Podcasts• Interviews• Teleseminars, webinars• eCourses, autoresponders
    • Content Repurposing Tips:• Tailor you content to fit your ideal clients’ needs - if they prefer audio, do audio; if they’revisual, do video, slideshows or infographics• Show up WHERE your people are - if they’re not online, don’t waste too much time withlots of online posting, just cover the big three and then go where your people are• People are overwhelmed: stick to one topic at a time; keep your message simple,uncluttered and clear• Don’t forget print. People still like to print things out so keep your digital download filesclean and easy to print.• Keep it simple and affordable. Don’t spend a lot of money on a video production just for ashort video post, your webcam can do a fine job (have enough light and a good mic)• Be comfortable. Focus your efforts where you’re most comfortable. If you don’t feel goodabout being on camera, opt for a powerpoint video instead.
    • Syndication: What is it and How do you do it?Syndication StrategyVisibility
    • syndication noun[sindiˈ kā sh ən]Visibilityto publish or broadcast (material)simultaneously through a number ofdifferent channels
    • Multiple Channels and Tools• Article Distribution• eZineArticles.com• SearchWarp.com• a1articles.com• AllTop.com• Video and Presentations• YouTube.com• Vimeo.com• SlideShare.net• Radio, Podcasts, and Interviews• Spreaker.com• BlogTalk.com• AudioAcrobat.com• Teleseminars• InstantTeleseminar.com• FreeConferenceCalling.com• FreeConfercencing.com• GreatTeleseminars.com• Webinars• GoToWebinar.com• FreeScreenSharing.com• AnyMeeting.com• eCourses, Autoresponders• Aweber• Constant Contact• Vertical Response
    • A RecapCreate, Repurpose, & Syndicate Your Content 4-Step System
    • Content Creation Strategy Channels to repurpose Syndication StrategyPosition as Expert LeaderCredibilityCreate, Repurpose, & Syndicate Your Content 4-Step SystemExpertise Exposure Visibility
    • Content Creation Strategy Channels to repurpose Syndication StrategyPosition as Expert LeaderCreate, Repurpose, & Syndicate Your Content 4-Step SystemExpertise Exposure VisibilityCredibility
    • Content Creation Strategy Channels to repurpose Syndication StrategyPosition as Expert LeaderCreate, Repurpose, & Syndicate Your Content 4-Step SystemExpertise Exposure VisibilityCredibility
    • Content Creation Strategy Channels to repurpose Syndication StrategyPosition as Expert LeaderCreate, Repurpose, & Syndicate Your Content 4-Step SystemExpertise Exposure VisibilityCredibility
    • Need More Help Turn Content Into Cash!
    • Create Profit Centerswith Your Content• Liberate yourself from the dollars-for-hours business model• Establish constant, consistentincome independent of the economy• Create balanced profit centers withmultiple income streams each• Learn how to charge what you’reworth and get it• Get your own Solo Pro BusinessModel Map to know which steps totake whenSoloProSuccess.com/RevenueSystemSpecial/Special Offer For This Event Only!Two options:• Home-study program for just $97! (save $100)• The Premium Program with coaching andimplementation support for only $197(save $152!)Hurry! Offer ends May 20!
    • Thank you!Visit SoloProSuccess.com and schedule your 30-minute Business Mapping Call.