Solo pro economy

The Solo Pro Economy Make it work for you

… can lift boats. The Rising Tide…

Catch the Wave… … and go with the flow

Understanding … makes it easier to move.

Global Reality Has Changed
What does that mean for you?

Drastic Changes You feel like a fish out of water.

Train Wreck
The goal was “stay on track” .
The corporate system derailed. The “track” is gone.
Entire industries - the careers they represented - swept away in a tidal wave of change.
Now what?

Get Off the Track!
Wasting energy & resources on things that don’t work causes stress.

Kayak!
Get a Kayak Mindset:
Small and nimble
Go with the flow
Roll
Easy course changes
Low overhead
You’re in control
Fun & exhilarating

Tips to Paddle Your Kayak

Tip #1: Don’t swallow the whole river There’s too much information . Trying to absorb everything will overwhelm you and cause frustration and stress. Limit what you spend your time on and focus on the highest return on investment. Filter.

Tip #2: Swim with your ‘school’ Connect to your tribe to help you find the way. Be aware of who you’re spending time with. Make sure they’re moving forward. Avoid negative energy and people that will drain your resources. Don’t anchor yourself to someone swimming against the current!

Tip #3: Make friends with technology There are so many possibilities , but you need to be able to take advantage of them. Technology is the key. Jump in and try new things.

How to Stay Afloat

Know Your Package

Knowledge & Experience.

A Consultant (noun: a person who provides expert advise or services professionally)

Chris Borgan said: “ There are thousands of great minds all plugged into the same conversation who could help each other. You’ve got sources of information, and you have the tools to connect it all.

Marketing vs Connecting
O ld-school marketing is over
Public is saturated, distracted, inpatient
High cost, low ROI
Public has lost trust and confidence
One size does not fit all
Not personal, annoying
Difficult to maintain
Old-School (Push) Marketing: Advertising, yellow pages, direct mail,... Marketing “at” people

Connecting is now
Authentic, Integrity
Very targeted / Customized
No to low cost; High ROI
Easy to maintain
Community / Leadership
More fun!
Relationship Building (Pull Marketing): Email, blogs, social media. Sharing “with” people.

Connecting is a Journey

Where Are You Going?
Simple questions
What is success to me?
Where’s my comfort zone?
Who exactly am I trying to reach?
Where are they looking?
What do they want?
Create the solution and let them know.

Follow a Leader
Don’t try to do it alone.

Make a Plan | Work the Plan
Consistency is key.

Be Unique | Be the Expert
Show your true colors…

Explore Other Channels Grow your reach.

Solo pro economy

by Int'l Assn. of Self-Employed Communication Professionals on Jan 31, 2011

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Solo pro economy — Presentation Transcript