Secret Formula for Self-Employed Success | Course Overview


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This presentation tells a little bit about the business fundamentals course taught by the Self-Employed Academy.

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  • Me Master’s degree More than a decade as corporate employee - Creative Director Communications Director - Marketing Director Laid off 4 times. Created Newsletter Associates - a custom publishing and design service for large companies specializing in periodicals like annual reports, newsletters, and magazines Ran SECP for about 7 years Created SEA to be the educational arm of SECP Intro Roberta and Ian Ask how many here are : Self Employed Laid Off Just starting out
  • The tactics and strategies that used to work don’t work any more: Get a degree; get a job and you’re set for life Direct mail Advertising
  • Market Research group noticed a pattern of business : Business as usual and it wasn’t working any more Successful solo businesses are using technology to succeed Social media tactics are far more effective Low over head; virtual teams (no employees); intellectual property, are keys to success This pattern was developed into the Secret Free Agent Formula. The Self-Employed Creative Professionals (SECP): 12 years of supporting self-employed pros build profitable businesses The Birth of SEA
  • Secret Formula for Self-Employed Success | Course Overview

    1. 1. The Secret Formula for Self-Employed Success Course Overview
    2. 2. Welcome <ul><li>Barbara Saunders Newsletter Associates </li></ul><ul><ul><li>SECP | SEA </li></ul></ul><ul><ul><li>Roberta Mac Laren RPM Marketing </li></ul></ul><ul><ul><ul><li>SECP Board | SEA Facilitator </li></ul></ul></ul><ul><ul><li>Jane Gardner Graphic Designer </li></ul></ul><ul><ul><li>SEA Graduate </li></ul></ul>
    3. 3. An Overview of our Overview <ul><li>Business Has Changed </li></ul><ul><li>The Secret Formula </li></ul><ul><li>Does it work? </li></ul><ul><li>A Live Example </li></ul><ul><li>Opportunity </li></ul>
    4. 4. Business Has Changed <ul><li>Old Economy </li></ul><ul><li>Top heavy </li></ul><ul><li>One size fits all </li></ul><ul><li>Globalization </li></ul><ul><li>Power isolated </li></ul><ul><li>Proprietary </li></ul><ul><li>New Economy </li></ul><ul><li>Small is the new big </li></ul><ul><li>Customization </li></ul><ul><li>Localization </li></ul><ul><li>People power </li></ul><ul><li>Collaborative </li></ul>
    5. 5. Research <ul><li>Reach Group’s Discovery </li></ul><ul><li>The Pattern </li></ul>The Birth of the Formula SECP’s Connection SEA Development
    6. 6. The Secret Formula Six Modules
    7. 7. 1. Circle of Influence An Inside Job
    8. 8. 2. Build in Heat Put your business on a pedestal
    9. 9. 3. Show Me the Money Multiple Income Streams
    10. 10. 4. Packaged for Results Tailoring Your Product & Services
    11. 11. 5. Take Your Position Expertise Marketing
    12. 12. 6. Integrated Strategies The Whole Package
    13. 13. Case Study | Jane’s Tale <ul><li>History </li></ul>The Decision The Experience
    14. 14. Makeover Magic
    15. 15. Imagine the Possibilities <ul><li>We’ve just hit the highlights. </li></ul>Imagine if you had the entire formula!
    16. 16. Business Investment You have to put in many, many, many tiny efforts that nobody sees or appreciates before you achieve anything worthwhile. — Brian Tracy
    17. 17. OSU Tuition Books? One Term! $6,181.30
    18. 18. PSU Tuition Books? One Term! $7,501.00
    19. 19. PCC Tuition One Term! $1,462.60 Books? Add $50-$100 To each course
    20. 20. Concordia Tuition Books? One Semester! $10,900 (YIKES!)
    21. 21. Why Self-Employed Academy? <ul><li>Business tips and trends for the New Reality </li></ul><ul><li>No dusty theories or outdated ideas </li></ul><ul><li>Strategies and tactics that work Today </li></ul><ul><li>Taught by self-employed professionals </li></ul><ul><li>A supportive collaborative community plus Preferred Providers that are there to help </li></ul>
    22. 22. Our Tuition <ul><li>$849 </li></ul><ul><li>Includes: </li></ul><ul><li>Binder, workbook, notebook </li></ul><ul><li>Huge online resource guide </li></ul><ul><li>2CDs chocked full of advise </li></ul><ul><li>SECP’s extensive enhanced information material for each section </li></ul><ul><li>Class mastermind </li></ul><ul><li>Peer review </li></ul><ul><li>Expert facilitators </li></ul><ul><li>Case studies of real professionals in YOUR area, with their contact info so you can meet them yourself </li></ul><ul><li>Reduced fees to the Business Essentials Satellite workshops </li></ul><ul><li>A proprietary list of Preferred Providers to cater to you needs. </li></ul>
    23. 23. Special Offer | Tonight Only! <ul><li>Get a 20% discount just for attending tonight’s event! </li></ul><ul><li>Register tonight - just a down payment - you pay only $679.20! </li></ul>
    24. 24. Self-Employed Academy Course Schedule <ul><li>Business Foundation Course </li></ul><ul><ul><li>Next classes begin September 9, 2009 </li></ul></ul><ul><li>Business Essential Satellite Workshops </li></ul><ul><ul><li>Social Media 1: Social Networking & Bookmarking to Market Your Business | August 21, 2009 </li></ul></ul><ul><ul><li>Social Media 2: Connect your social media and integrate audio and video | August 28, 2009 </li></ul></ul>
    25. 25. Learn More <ul><li>www.Self Employed </li></ul><ul><li>www. SECP </li></ul>Barbara Saunders Director (503) 282-3694 [email_address] Roberta Mac Laren Master Facilitator (503) 544-4860 [email_address]
    26. 26. Thank You www.Self Employed