Info products


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Solo-based professionals can get our of the service-based business model and create financial stability by creating information products. Here's how.

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  • Today I’m going to give you a sneak peak into how to create and sell your most valuable commodity - your knowledge and experience in Information Products and why you should do this.
  • When you only sell services - dollars for hours - your business is really vulnerable to shifts in the economy. In fact, you don’t have a business - you have a job. Creating products is one way to move you to a much more stable business model.
  • Having products in your business lends credibility to your expertise and helps you position yourself and your services in a higher income bracket. Instead of being seen as a work-for-hire, dollars-per-hour person, you are now positioned as the expert in your field. That means you can charge more for services - when you do services, but products liberate you from relying solely on your services
  • Selling only your services traps you in the dollars-for-hours business model. All your eggs are in one shaky basket. When clients stop buying services, you’re done. Some people want to try to do it themselves. That means you can: Teach them what you know Sell them home study courses Sell them tools, check lists, and resources All of that gets you out of the service-only model.
  • Leverage Time & Expertise Experience : There is a lot of information available but people need help with what to do with it. Create Once : Creating products around what you do over & over can be additional income streams and provide solutions for your clients. Info products can sell for years ; With a little updating, repackaging, you can relaunch.
  • Leverage Community : Through Joint Ventures and partnerships, you can create larger products, reach larger lists and make the work of creating products much easier It’s also more fun! You get to work with other experts and share what you know.
  • Deliver to a specific target client Tailor to their specific needs Get out of the local economy’s problems - ‘work where the money is’
  • Let’s look at the numbers: We’re talking about creating high-end products worth upwards of $100. Why? Because you need to sell less to make a big impact. If you create a small downloadable a-book - you would need to sell 25 in order to earn as much as one info product worth $250. It’s also far harder to sell something that has a lower perception of value. So you work harder to make much less. Let’s look at some simple conservative examples.
  • Maybe you teach a class You record it on one CD. Include some tools on another CD Turn the handouts into a workbook That’s $1,000 a month, for just creating a product once. Would that help your bottom line? Let’s look at some more scenarios…
  • A little bigger product: Same class Some interviews, case studies, and examples A binder of transcripts and information
  • Same class Add the workbook
  • Same class You could even add a coaching session.
  • Are you ready to see what’s involved?
  • Once you understand how to get there, you can make the journey many times. And it gets easier each time.
  • Let’s break it down step-by-step In our event in August, we’re going to go into each step in depth, but today we’ll give you a sneak peak into the process You can do this.
  • You must know your IDEAL client What are they struggling with? What do they want? What makes you different? High demand Low supply Smaller niche = more money More tangibles = more money
  • Binders? CD’s Workbook? Recordings? Video? Tutorials? Checklists? Resources?
  • Zippy Headlines Testimonials Names & Financial #s Stories Objections Design / Formatting
  • Talks | Live/online Tease your people Joint venture & partner
  • Roll out over 2-3 weeks Create buzz Bundle with partners products and services In our event in August, we’ll talk about how to great a Blitz over different channels at the same time.
  • Liquidate Re-brand Split & repackage Add new pieces Update Add a retreat, support Combine with JV products
  • Newsletter Blog Member Profiles Resources Member Benefits Magazine
  • Group Study Home Study Mastermind & Success Circle New Product Development Pilot Program
  • Info products

    1. 1. The Rising Tide Lifts All Boats ~ We’re raising the tide IASECP
    2. 2. Sneak Peak Developing Information Products: Create, Launch, Sell & Revise!
    3. 3. Why Create Info Products?
    4. 4. A Cash Machine for Your Business <ul><li>Recurring income </li></ul><ul><li>Build credibility </li></ul><ul><li>Charge more </li></ul>
    5. 5. Establish Expertise <ul><li>Products lend credibility to your business’ brand </li></ul>
    6. 6. Diversify <ul><li>Multiple delivery options means more income streams </li></ul>
    7. 7. What Can Products Do For Your Business?
    8. 8. Leverage <ul><li>Showcase experience </li></ul><ul><li>Create once </li></ul><ul><li>Sell many times </li></ul><ul><li>Revise & update </li></ul>
    9. 9. Partnerships <ul><li>Fill knowledge gaps </li></ul><ul><li>Leverage their lists </li></ul><ul><li>Generate more energy </li></ul>
    10. 10. Targeted Solutions <ul><li>Meet specific needs </li></ul><ul><li>Provide unique solutions </li></ul><ul><li>No regional limits </li></ul>
    11. 11. By the Numbers
    12. 12. $99 = 2 CDs & 1 workbook <ul><li>Month 1 = $500 </li></ul><ul><li>Month 2 = $1,000 </li></ul><ul><li>Month 3 = $1,000 </li></ul><ul><li>Month 4 = $1,000 </li></ul><ul><li>Month 5 = $1,000 </li></ul><ul><li>Month 6 = $1,000 </li></ul>10 products a month Payments of $50/month for 2 months
    13. 13. $299 = 3-5 CDs & 1 binder <ul><li>10 products a month </li></ul><ul><li>Payments of $99/month for 3 months </li></ul><ul><li>Month 1 = $990 </li></ul><ul><li>Month 2 = $1,980 </li></ul><ul><li>Month 3 = $2,970 </li></ul><ul><li>Month 4 = $2,970 </li></ul><ul><li>Month 5 = $2,970 </li></ul><ul><li>Month 6 = $2,970 </li></ul>
    14. 14. $499 = 5 CDs, 1 binder, & workbook <ul><li>10 products </li></ul><ul><li>a month </li></ul><ul><li>Payments of </li></ul><ul><li>$99/month for </li></ul><ul><li>5 months </li></ul><ul><li>Month 1 = $990 </li></ul><ul><li>Month 2 = $1,980 </li></ul><ul><li>Month 3 = $2,970 </li></ul><ul><li>Month 4 = $3,960 </li></ul><ul><li>Month 5 = $4,950 </li></ul><ul><li>Month 6 = $4,950 </li></ul>
    15. 15. $999+ = 10 CDs, 2 binders, & workbook <ul><li>10 products a month </li></ul><ul><li>Payments of $199/month for 5 months </li></ul><ul><li>Month 1 = $1,990 </li></ul><ul><li>Month 2 = $3,980 </li></ul><ul><li>Month 3 = $5,970 </li></ul><ul><li>Month 4 = $7,960 </li></ul><ul><li>Month 5 = $9,950 </li></ul><ul><li>Month 6 = $9,950 </li></ul>
    16. 17. How do you create Information Products?
    17. 18. The Path to Products
    18. 19. The Simple Stepping Stones
    19. 20. Step 1: Niche <ul><li>Your Targets’ needs & wants </li></ul>
    20. 21. Step 2: Creation <ul><li>Decide what to include </li></ul>
    21. 22. Step 3: Sales Page <ul><li>Get ready to roll! </li></ul>
    22. 23. Step 4: Launch Campaign <ul><li>Pre sale and earn while you create </li></ul>
    23. 24. Step 5: Sell! <ul><li>Market across several channels </li></ul>
    24. 25. Step 6: Reinvent <ul><li>Build in longevity </li></ul>
    25. 26. Don’t Take My Word For It! <ul><li>Preferred Provider Showcase Mark Silver of Heart of Business </li></ul><ul><li>Adding info products shot his income into 6-figures! </li></ul>
    26. 27. Get Connected <ul><li> </li></ul>
    27. 28. Academy <ul><li> </li></ul>
    28. 29. Magazine <ul><li> </li></ul>
    29. 30. Summer Pilot Program <ul><li>Create, Launch, Sell </li></ul><ul><li>& Repurpose </li></ul><ul><li>Information Product Development </li></ul><ul><li>[email_address] </li></ul>
    30. 31. The Matrix <ul><li>Download : </li></ul><ul><li> </li></ul><ul><li>Join Us : </li></ul><ul><li>The Magnificent Matrix </li></ul><ul><li>Free Webinar </li></ul><ul><li>June 17, 2010 | 2 pm </li></ul><ul><li> </li></ul>