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SIPPO - Natalija Puntevska
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SIPPO - Natalija Puntevska


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  • 1. SIPPO Swiss Import Promotion ProgrammeWe pave the way-you get the access. SIPPO Swiss Import Promotion Programme Seminar for Exporters Hotel Zira, Belgrade, 18 October 2011
  • 2. Switzerland at a Glance.Surface area: 41’285 km2Dimensions: North-South 220 km East-West 348 kmCapital: BernePopulation: About 7.7 millionLanguages: German - 64% French - 20% Italian - 6% Rhaeto-Rumantsch - 0.5% Copyright © Osec 2008. Alle Rechte vorbehalten.
  • 3. Switzerland at a Glance - Key Figures. 2008 2009p 2010p GDP in billion CHF 545 535 550 GDP growth 2.1% -1.9% 2.7% Unemployment rate 2.6% 3.7% 3.9% Imports in billion CHF 186.9 160.2 174 Exports in billion CHF 206.3 180.5 193.5Copyright © Osec 2008. Alle Rechte vorbehalten. Source: Swiss Statistics
  • 4. Switzerland at a Glance – Economy. Switzerland is primarily a service economy: 72% of the workforce areemployed in the tertiary sector (services), 24% in the secondary sector(industry) and 4% in the primary sector (farming). The main service sector industries are insurance, banking, trade andcommerce, and tourism. The secondary sector is dominated by the machinery, electronics, metalsand chemical/pharmaceutical industries. More than 99% of all registered companies in Switzerland are SMEs, andemploy two-thirds of the total workforce.The Swiss economy is strongly geared towards exports – approximately halfof Switzerland’s GDP is generated from the export of goods and services. Copyright © Osec 2008. Alle Rechte vorbehalten.
  • 5. Switzerland at a Glance – Economy. Main exports are chemicals, machinery, electronics, precision instruments,watches and jewellery.Main imports: chemicals, machinery, electronics and equipment, metals,precision instruments, watches and jewellery, vehicles, agriculture and forestryproducts, and textiles, clothing Main partner – EU27 - 59% of exports and 79% of imports (in 2010). Germany has traditionally been Switzerland’s most important buyer and alsosupplier, while Italy and France are its second and third most importantsuppliers. The US is Switzerland’s second largest customer, followed by Italy andFrance. Transition countries account for nearly 6% of exports, and 5.2% of imports.Copyright © Osec 2008. Alle Rechte vorbehalten.
  • 6. Foreign Trade: the Key Goods. Imports Exports (CHF mil.) (CHF mil.) 2008 2009 2008 2009Agricultural and forestry 14‘199 13‘306 8‘455 8‘262productsTextilles, clothing, 10‘040 9‘042 4‘468 3‘688footwearChemicals 38‘272 34‘964 71‘918 71‘771Metals 18‘089 12‘323 15‘276 10‘489Machinery, electronics 35‘611 29‘250 43‘806 33‘741Vehicles 16‘750 14‘961 6‘094 5‘343Instruments and watches 15‘139 15‘378 37‘988 32‘407 Copyright © Osec 2008. Alle Rechte vorbehalten. Source: Swiss Statistics
  • 7. Foreign Trade: Main Partners in 2010. Country Export (in CHF million) Import (in CHF million) Industrial countries 145‘069.6 150‘537.2 European 114‘032.7 138‘015.8 EU 27 113‘268.8 137‘666.3 Germany 37‘780 57‘266.6 France 15‘144.1 15‘218.7 Italy 15‘546.9 18‘366.6 EFTA 763.9 349.6 Non-European 31‘036.9 12‘521.4 USA 19‘478.3 8‘154 Transition countries 11‘380.9 9‘030.8 Emerging economies 21‘143.6 6‘722 Developing countries 15‘885.7 7‘700.9 Copyright © Osec 2008. Alle Rechte vorbehalten. Source: Swiss Statistics
  • 8. Foreign Trade: Balkan Countries Export Export Import Import 2009 2010 2009 2010 Mil. CHF Mil. CHF Mil. CHF Mil. CHFCroatia 255 226 97 91Bosnia and Herzegovina 63 61 27 29Macedonia 54 47 21 22Montenegro 15 14 0 0Serbia 219 179 51 66Kosovo 31 24 1 2Albania 40 34 2 3 Copyright © Osec 2008. Alle Rechte vorbehalten. Source: Swiss Customs Office
  • 9. Exports: Switzerland – Serbia 2010 (Source: Exports from Switzerland 2010 CHF Chemicals and associated products 110578231 Machinery, units, electronics 23821932 Precision instruments, watches and jewellery 15534433 Metals 7328368 Leather, rubber, plastics 6221654 Vehicles 3495891 Paper, stationery and graphic products 3174191 Agricultural and forestry products, fishery 3134722 Stone and soils 1948085 Furnishings, toys, etc. 1589546 Energy sources 1425786 Textiles, clothes, shoes 1048999 Copyright © Osec 2008. Alle Rechte vorbehalten.
  • 10. Imports: Switzerland – Serbia 2010 (Source: to Switzerland 2010 CHFMetals 25734617Agricultural and forestry products, fishery 12515925Machinery, units, electronics 9946158Furnishings, toys, etc. 5881179Chemicals and associated products 3450396Leather, rubber, plastics 2545713Textiles, clothes, shoes 2356545Precision instruments, watches and jewellery 1305648Paper, stationery and graphic products 1063529Stone and soils 695199Vehicles 442146Works of art and antiques 77229Copyright © Osec 2008. Alle Rechte vorbehalten.
  • 11. SIPPO Swiss Import Promotion ProgrammeObjective: To promote market access for SME products suitable for export to Switzerland and European markets and establish contacts between European buyers and producers from our partner countries. •The Swiss Import Promotion Programme SIPPO is a mandate of the State Secretariat of Economic Affairs SECO. •The mandate is being carried out by Osec for the period 2008 - 2011. Copyright © Osec 2008. Alle Rechte vorbehalten.
  • 12. Organigramm Osec – CEO Sekretariate Märkte & Beratung Auslandpromotion Kommunikation & Marketing Business Support Region IMEA Development Services Kommunikation RW / Controlling Region Europa Messen Marktbearbeitung Human Resources Region Asia & Pazifik Location Promotion E-Business Sourcing & Services Region Amerika Strategische Projekte & IT Geschäftsstelle Lugano Geschäftsstelle Lausanne Beratung Export DevelopmentCopyright © Osec 2008. Alle Rechte vorbehalten.
  • 13. Implementation & Statement. Programs - Projects Offer Demand emerging markets / Switzerland / European Union markets in transition We want to support the countries in transition and developing countries to cost efficiently and effectively increase their participation in the world marketCopyright © Osec 2008. Alle Rechte vorbehalten.
  • 14. SIPPO Team.Head DSRita StupfSIPPO Project Managers Administration/CoordinatorsPirmin Eve Christian Monika Constantin Sabine FabienneAregger Bächtold Bernet Geissberger Kostyal Hahn-Fornet Müller SIPPO Project Assistants ApprenticeMichael Nicola Mirjam Cynthia AngelaBachmann Barak Moine Wiesner Baumann Copyright © Osec 2008. Alle Rechte vorbehalten.
  • 15. SIPPO Countries.The SIPPO project management teams are supported by approximately 20external consultants• Columbia, Peru• Ghana, South Africa, Egypt• Albania, BIH, Serbia, Republic of Macedonia, Kosovo, Montenegro, Ukraine• Indonesia, Vietnam Copyright © Osec 2008. Alle Rechte vorbehalten.
  • 16. Partners & Networks. • SEC network • SECO • ITC • UNIDO and other UN organizations • CBI • National Export Promotion Agencies • Sector associations in Switzerland and partner countries • Local SIPPO representatives • SDC coordination offices • Swiss NGO’s (Helvetas, Intercooperation, Swisscontact) • Swiss Embassies • Swiss Business Hubs • Trade AssociationsCopyright © Osec 2008. Alle Rechte vorbehalten.
  • 17. Branches of Activities.Food Sector:• Fruits and vegetables• Fish and seafood• Natural ingredients• Organic productsNon-Food Sector:• Garments• Home textiles• Home and garden furniture• Handicrafts• JewelleryTechnical Sector:• Software applications• Timber for industrial purposes• Metal processing, machine building, electro technical componentsSustainable and Fair TourismCopyright © Osec 2008. Alle Rechte vorbehalten.
  • 18. The Approach.The program creates opportunities by accompanyingcompanies during 3 years through the following process:Copyright © Osec 2008. Alle Rechte vorbehalten.
  • 19. Services. • SIPPO informs exporters from emerging markets about market potential in the EU and Switzerland • SIPPO provides practical, industry-specific marketing and product training for SMEs in emerging markets • SIPPO helps selected companies from emerging markets to export to Switzerland and the EUCopyright © Osec 2008. Alle Rechte vorbehalten.
  • 20. Information services.• Sector studies & branch overviews• Fashion forecasts• Export Manual (CBI & SIPPO cooperation)• SIPPO Newsletter• Success storiesCopyright © Osec 2008. Alle Rechte vorbehalten.Copyright © Osec 2008. Alle Rechte vorbehalten.
  • 21. Information services. www.sippo.chInformation for the importers• SIPPO Newsletter• Market Place Exporters‘ Directory- Country and sector specified directories Online Directories- Exhibitor Catalogues• New-Markets – New OpportunitiesCopyright © Osec 2008. Alle Rechte vorbehalten.
  • 22. B2B Online Directories. Organic Branch Overview Natural ingredients for food, pharma & cosmetics Fruits and vegetables, oils and herbs and mushrooms in Macedonia Clothing and textile industry in Macedonia ‹ Garment and Textile Industry in Serbia ons/nonfood.-ContentSlot-14500-ItemList-28575- File.File.pdf/pub_nonfood_rs08.pdfCopyright © Osec 2008. Alle Rechte vorbehalten.
  • 23. B2B Online Directories. Furniture and wood processing in Macedonia NEW UPDATE ‹› Wood-based industry in Serbia ‹› Bosnia Wood Processing ‹› Export directory of region Šumadija and Pomoravlje, Serbia ‹› Export directory of Serbia ‹ © Osec 2008. Alle Rechte vorbehalten.
  • 24. Information services.Information for the exportersExporting Switzerland & EuropeMarket SurveysFrom Contacts to ContractsPublications © Osec 2008. Alle Rechte vorbehalten.
  • 25. Information services - Publications.SIPPO General FoodExport Manual StandardsFrom Contacts to Contracts Agricultural Standards BookSIPPO Flyer Natural ingredients Market Overview on Natural Ingredients Branch Overview on Medicinal Aromatic Plants and Mushrooms Manual for Sustainable Wild Collection Collectors Manual and Plant Monographs for Bosnia HerzegovinaNon-Food Monographes for MushroomsOuterwear EU Organic food productsGarment and Textile Industry in Serbia The Organic Market in Europe NEW EDITION Market Overview on Coffee, Cocoa and TeaNew Markets - New Opportunities Guide for Organic Fruits and Vegetabls from the TropicsAlpaca and Pima in Peru and Bolivia (New Edition) Training Manual for Organic Agriculture in the Arid and SemiaridBead, Brass and Jewellery Industry in Ghana TropicsTextile Industry in Macedonia Fish and seafood ‹EU Market Access & Eco-Labelling for Fishery and Aquaculture Products› Improving aquaculture practices in smallholder shrimp farming Guide to Traceability within the Fish Industry Guide to Seafood Hygiene Management Guide to Packaging Technology Other agricultural products Market Overview on Fruits and Vegetables Copyright © Osec 2008. Alle Rechte vorbehalten.
  • 26. Information services.Information for the exporters Fashion Forecast Jewellery Forecast Home Textile Forecast Furniture Trend Book © Osec 2008. Alle Rechte vorbehalten.
  • 27. Matchmaking services. Match making activitiesDirect Business Buying Missions Partner search Trade fairs Selling Missions
  • 28. Consulting & Training.Technical assistance, Individual Consulting SessionsWorkshops and SeminarsExport MarketingQuality ManagementTrends & DesignNorms and StandardsProduct DevelopmentCopyright © Osec 2008. Alle Rechte vorbehalten.
  • 29. SIPPO Projects – Food Sector. Fresh Fruits and VegetablesFruit Logistica fair, Berlin, GermanyNatural IngredientsHealth Ingredients / Food Ingredients fairVitafoods fair, Geneva, Switzerland Organic ProductsBiofach fair, February 2011, Nuremberg, Germany-Workshops on GlobalGAP; Organic Certification; Manuals, etc.Copyright © Osec 2008. Alle Rechte vorbehalten.
  • 30. SIPPO Projects – Garments Sector.SIPPO Contact PlatformSIPPO is acting as a contact mediator for Swiss- / EU importers and producers from developingcountries and countries in transition. SIPPO is offering to EU importers a service in form of asourcing-platform with a large pool of producers from Albania, Macedonia, Serbia, Indonesia andVietnam.SIPPO already introduced the contact platform to the Swiss and EU importers at the GLOBALFASHION in 2005 and since 2006 at the CPD fair for garments in Dusseldorf twice a year.A team of 3 consultants as well as the project management support producers to establish long termbusiness relations. On demand, SIPPO connect selected producers to interested EU-importers andprovides brochures about the textile- and clothing industry from the promoted countries and hand outdetailed information from all selected companies.Brochure - New Markets New Opportunities- To promote selected countries as a production place; promote the textile and garments industry, andthe companiesCPD fair, Dusseldorf, Germany- SIPPO represents companies from the selected countriesDirect Contacts / Buyer MissionFashion & Trend ForecastCopyright © Osec 2008. Alle Rechte vorbehalten.
  • 31. SIPPO Projects – Home and Garden Furniture Sector.SPOGA Garden furniture, Cologne, GermanyIMM furniture fair, Cologne, GermanySIPPO Projects – Handicrafts.Ambiente fair, Frankfurt, GermanyCopyright © Osec 2008. Alle Rechte vorbehalten.
  • 32. SIPPO Projects – Technical Sector.Software applicationsCeBIT fair, Hannover, GermanyMetal Processing, Metal WorkingHannover fair, Hannover, GermanyMIDEST fair, Paris, France Timber for Industrial UseInterzum fair, Cologne, GermanySwissbau fair, Basel, SwitzerlandCopyright © Osec 2008. Alle Rechte vorbehalten.
  • 33. Impressions.Copyright © Osec 2008. Alle Rechte vorbehalten.
  • 34. Copyright © Osec 2008. Alle Rechte vorbehalten.
  • 35. Impressions.Copyright © Osec 2008. Alle Rechte vorbehalten.
  • 36. Copyright © Osec 2008. Alle Rechte vorbehalten.
  • 37. Impressions.Copyright © Osec 2008. Alle Rechte vorbehalten.
  • 38. Contact us.• a) SIPPO Office in Skopje: • b) Head office in Zurich Natalija Puntevska Osec, SIPPO Swiss Import SIPPO Representative Macedonia, Promotion Programme Albania and Serbia Stampfenbachstrasse 85, Embassy of Switzerland P.O.Box 2407 Maksim Gorki 19 CH-8021 Zürich MK-1000 Skopje Tel: +41 44 365 51 51 Tel: +389 (0)2 310 33 50 / +389 (0)2 Fax: + 41 44 365 52 02 310 33 55 Fax: +389 (0)2 310 33 41 Email: Email: Our hotline: +41 44 365 53 91 Copyright © Osec 2008. Alle Rechte vorbehalten. Copyright © Osec 2008. Alle Rechte vorbehalten.
  • 39. Hvala na pažnji!Copyright © Osec 2008. Alle Rechte vorbehalten.