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Serbian furniture cluster Ms Genoveva Christova Cluster Development Expert SECEP
The beginning 1. SECEP mission in Central Serbia in summer 2010 Meeting with NETWOOD group + BSOs 2. Further research in South and West Serbia Meeting with various SMEs + BSOs 3. Final decision made by the MoRD in October 2010 Central + Southern Serbia 4. University in Nis + Design companies in Nis
Why cluster in Central Serbia ? Huge forested areas Very good quality of raw based materials Long traditions in timber processing and furniture manufacturing Export potential of timber products High skills of workers Cluster initiatives: NETWOOD Secondary school of wood processing in Kraljevo Business support infrastructure: RDAs, LED offices, Union of Employers, Chambers of Commerce, Business Incubator, etc Support from Municipalities Innovative potential – award for office furniture in 2007
Why cluster in South Serbia ? Long traditions in timber processing and furniture manufacturing (SIMPO) Skillful workers High concentration of companies in Pcina district: 239 SMEs (spin-offs), 86 furniture (upholstery) Well developed business services providers: RDAs in Vranje and Leskovac Strategic priority for local municipalities Huge socio-economic impact in the region
Where are we now? 7 SMEs from Pcinja and Yablanica district RDA Leskovac High School Vranje 9SMEs from Sumadija, Pomoravlje, Rasina RDA Kraljevo + LEU Kragujevac High School Kraljevo DESIGN DESIGN
Our vision To create and develop a “NEW SERBIAN FURNITURE” brand and to promote it and national and international level! OVERALL OBJECTIVE: to strengthen the role and impact of Serbian furniture industry for boosting overall competitiveness of Serbian Economy
Our main goals To increase the value of annual exports to the main markets with 10 percent per year in the current key markets. To develop reliable system and parameters for performance and efficiency measurement (productivity, quality) and to improve the average efficiency of the companies in a substantial way To raise turnover of the cluster members by 10 percent per year To foster cooperation between cluster members through introduction of common supply, purchasing and common orders To stimulate and involve more furniture companies in the cluster - about 5 companies per year; To foster their pro-active and close collaboration revealed in implementation of joint projects To design a joint cluster furniture collection
Why we are doing all that? To find NEW markets To Optimize/Reduce our costs To develop NEW products To enrich our knowledge To be recognized nationally and internationally To have MORE contacts TO GAIN MORE BUSINESS!!!
All this together with the right potential, positivism and entrepreneurial ambitions shown by the local furniture companies in both regions, gives us the faith that this cluster could be one of the future Serbian Strategic Clusters - Champions. Let’s get clustering!!!