SDL Presidential ElectionSocial Media Report 2012By Battleground StatesDate Range: September 8 – September 14, 2012       ...
All Six States                                                  Share of Voice – Key IssuesKEY FINDINGS:                  ...
Wisconsin                                                        Share of Voice – Key IssuesKEY FINDINGS:                 ...
Virginia                                                      Share of Voice – Key IssuesKEY FINDINGS:                    ...
North Carolina                                                   Share of Voice – Key IssuesKEY FINDINGS:                 ...
Florida                                                   Share of Voice – Key IssuesKEY FINDINGS:                        ...
Ohio                                                   Share of Voice – Key IssuesKEY FINDINGS:                           ...
Colorado                                                    Share of Voice – Key IssuesKEY FINDINGS:                      ...
Copyright © 2008-2012 SDL plc. All rights reserved.. All company names, brandnames, trademarks, service marks, images and ...
Upcoming SlideShare
Loading in...5
×

SDL Social Intelligence, US Presidential Election Social Data Reports. Week 1: September 8 - September 14, 2012

118
-1

Published on

How Libyan Tragedy Impacts Favorable Sentiment for the President in FL, VA and NC

This week's report highlights the impact of the Libyan tragedy on favorable sentiment for the President in FL, VA and NC. Some of the highlights of the findings include:

Virginians focused their attention on the "Foreign Policy" issue. This was due to the Libya attack and increased tension in the Middle East. While "Foreign Policy" issue's share of voice increased by 52%, all other issues' dropped, especially "Jobs/Economy" (-21.7%).

Published in: News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
118
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

SDL Social Intelligence, US Presidential Election Social Data Reports. Week 1: September 8 - September 14, 2012

  1. 1. SDL Presidential ElectionSocial Media Report 2012By Battleground StatesDate Range: September 8 – September 14, 2012 SDL Proprietary and Confidential
  2. 2. All Six States Share of Voice – Key IssuesKEY FINDINGS: Current Previous Change Week WeekThe protests in the Middle East, especially in 4% 12%response to the attack on the US Ambassador Abortion/Choice 4.2% 8.6% 4.4% 33% 9%in Libya, caused major changes in the volumes Medicare/Social 11.8% 15.1% 3.3%for all issues. “Foreign Policy” saw a jump of 24% Security24% in share of voice, surpassing 14% Protecting the 8.9% 9.0% 0.1%“Jobs/Economy”, while every other issue’s 4% middle classshare of voice decreased. Obama led sentiment Jobs/Economy 24.4% 33.8% 9.4% Abortion/Choice Medicare/SSin Florida, while Romney led sentiment in Middle Class Jobs/Economy Budget deficit 14.2% 17.3% 3.1%Colorado. Budget/Deficit Obamacare Obamacare 3.4% 7.1% 3.7%• Obama: Only leading in Virginia and Florida Foreign Policy this week, Obama’s Sentiment Score Foreign Policy 33.1% 9.1% 24% decreased by 21.2. However, he continues to lead Romney in Sentiment Score by 1.8. Candidate Sentiment – Obama (D) vs. Romney (R)• Romney: Despite experiencing a smaller drop in Sentiment Score than Obama this Candidate Current Week Previous Week Change week (-14.2), Romney continues to have a lower score of -10. Obama -8.2 13 21.2 Romney -10 4.2 14.2 *Sentiment Score = (number of Positive Comments – number of Negative Comments)/Total Comments * 100%2
  3. 3. Wisconsin Share of Voice – Key IssuesKEY FINDINGS: Current Previous Change Week WeekIn Wisconsin, the most discussed issue of last 4%week and this week, “Jobs/Economy”, tied for Abortion/Choice 4.3% 6.6% 2.3% 22% 17%the biggest drop in share of voice (-6.8%), while 3% Medicare/Social 10% 15% 16.6% 16.0% 0.6%the second most discussed issue “Foreign SecurityPolicy” had the biggest boost of 13.7%. 29% Protecting the 14.6% 12.0% 2.6% middle class• Obama: While Obama led in volume with Jobs/Economy 29.0% 35.8% 6.8% Abortion/Choice Medicare/SS over 1,500 mentions, his Sentiment Score Middle Class Jobs/Economy Budget deficit 9.6% 16.4% 6.8% decreased by 6.1, bringing Obama’s score Budget/Deficit Obamacare negative. People in Wisconsin expressed Obamacare 3.3% 4.3% 1.0% Foreign Policy dissatisfaction with Obama because of the poor economy and the fact that middle class Foreign Policy 22.6% 8.9% 13.7% income has decreased.• Romney: Romney led in Sentiment Score Candidate Sentiment – Obama (D) vs. Romney (R) with a higher, yet still negative, score of -1.1. This was a large improvement compared to Candidate Current Week Previous Week Change last week, with a 6.6 increase. Romney was criticized for his comments on the Libya Obama -5.0 1.1 6.1 attack, focusing on blaming Obama rather than remembering the deceased Americans. Romney -1.1 -7.7 6.6 *Sentiment Score = (number of Positive Comments – number of Negative Comments)/Total Comments * 100%3
  4. 4. Virginia Share of Voice – Key IssuesKEY FINDINGS: Current Previous ChangeThis week, Virginians focused their attention on Week Week 3% 5%the “Foreign Policy” issue. This was due to the 7% Abortion/Choice 3.1% 6.4% 3.3%Libya attack and increased tension in the Middle 12% Medicare/SocialEast. While “Foreign Policy” issue’s share of 60% 11% Security 5.2% 11.7% 6.5%voice increased by 52%, all other issues’ Protecting thedropped, especially “Jobs/Economy” (-21.7%). middle class 7.5% 12.1% 4.6% 2% Jobs/Economy 11.7% 33.4% 21.7%• Obama: Obama led in volume with over Abortion/Choice Medicare/SS 10,000 mentions. His Sentiment Score, Middle Class Jobs/Economy Budget deficit 10.9% 25.5% 14.6% however, also dropped by 17.7 to a negative Budget/Deficit Obamacare Obamacare 1.7% 3.1% 1.4% score of -13.4, mainly because of negative Foreign Policy sentiment around the Libya attack. Many Foreign Policy 59.9% 7.9% 52% Virginians have lost their faith in the current government’s foreign policies and are afraid that a new war will begin. Candidate Sentiment – Obama (D) vs. Romney (R)• Romney: Romney’s Sentiment Score was Candidate Current Week Previous Week Change even lower than that of his opponent: -17.8 after dropping 17.3 points from last week. Like Obama, Romney also did not win much Obama -13.4 4.3 17.7 support in Virginia this week. People believed Romney’s foreign policies were not right, and heavily criticized him for his Romney -17.8 -0.5 17.3 reaction to the Libya attack, blaming Obama rather than mourning the deceased. *Sentiment Score = (number of Positive Comments – number of Negative Comments)/Total Comments * 100%4
  5. 5. North Carolina Share of Voice – Key IssuesKEY FINDINGS: Current Previous Change Week WeekAs in Virginia this week, the issue 5% 14%“Jobs/Economy” dropped 7.2% in share of voice Abortion/Choice 5.5% 10.3% 4.8% 22% 7%(though still remains the leader) while “Foreign 7% Medicare/Social 13.7% 14.3% 0.6%Policy” gained 12.2% share of voice. The Security 20% 25%candidates both suffered one of the largest Protecting the 7.0% 8.3% 1.3% middle classdrops in Sentiment Scores this week, indicatingdissent among citizens with “Foreign Policy” Jobs/Economy 24.9% 32.1% 7.2% Abortion/Choice Medicare/SSrelated discussions. Middle Class Jobs/Economy Budget deficit 19.8% 15.3% 4.5%• Obama: Obama continues to lead in terms Budget/Deficit Obamacare Obamacare 6.9% 9.6% 2.7% Foreign Policy of conversation volume, with more than 10,000 mentions. However, his Sentiment Foreign Policy 22.2% 10.0% 12.2% Score turned negative with a big drop of 24.1. North Carolinians blamed Obama for the budget deficit and the weak foreign Candidate Sentiment – Obama (D) vs. Romney (R) policies resulting in the tensions in the Middle East. Candidate Current Week Previous Week Change• Romney: Romney’s Sentiment Score also Obama -19.6 4.5 24.1 decreased significantly (by 24.4). Romney received negative comments on his plans for the economy, his plan for war against Iran, and his response to the Libya attack. Romney -18.0 6.4 24.4 *Sentiment Score = (number of Positive Comments – number of Negative Comments)/Total Comments * 100%5
  6. 6. Florida Share of Voice – Key IssuesKEY FINDINGS: Current Previous Change Week WeekThe big increase in share of voice of the 3% 12%“Foreign Policy” issue made most of the other Abortion/Choice 3.5% 9.8% 6.3% 29% 10%issues drop in popularity this week Medicare/Social 11.9% 16.5% 4.6%(“Jobs/Economy only leads by a small 0.1%). Security 3% 14% 29%“Foreign Policy” share of voice increased by Protecting the 9.8% 7.6% 2.2%20%, while “Obamacare” share of voice middle classdecreased by 6.9%. Jobs/Economy 28.8% 33.2% 4.4% Abortion/Choice Medicare/SS Middle Class Jobs/Economy Budget deficit 14.4% 14.4% 0%• Obama: Obama was in the lead in terms of Budget/Deficit Obamacare conversation volume, with over 10,000 Obamacare 2.9% 9.8% 6.9% Foreign Policy mentions. Though his Sentiment Score remained at a higher positive score than Foreign Policy 28.7% 8.7% 20% Romney’s (3.6), it saw a big negative change of 25.7 from last week (likely due to the crisis that the Obama government was Candidate Sentiment – Obama (D) vs. Romney (R) having to face in the Middle East). Candidate Current Week Previous Week Change• Romney: Due to a positive change of 5.8 from last week, Romney’s Sentiment Score Obama 3.6 29.3 25.7 was positive at 2.7 this week. Floridians criticized Romney on the middle class income issue, disbelieving his quote on middle class income sitting between Romney 2.7 -3.1 5.8 $200,000-$250,000. Some Floridians provided positive commentary for Romney, *Sentiment Score = (number of Positive Comments – number of Negative Comments)/Total Comments * saying that the Libya attack would not have 100% happened had Romney been the president.6
  7. 7. Ohio Share of Voice – Key IssuesKEY FINDINGS: Current Previous Change Week WeekDespite the large upward swing of “Foreign 6% 14%Policy” conversations this week, Abortion/Choice 5.7% 7.7% 2.0% 25%“Jobs/Economy” was still the most discussed 2% 7% Medicare/Social 13.8% 19.4% 5.6%issue in Ohio. “Foreign Policy” share of voice 13% Securityincreased by 14.9%, while “Medicare/Social 33% Protecting the 7.4% 9.8% 2.4%Security” decreased by 5.6%. middle class Jobs/Economy 33.1% 32.8% 0.3% Abortion/Choice Medicare/SS• Obama: Obama led in volume with over Middle Class Jobs/Economy Budget deficit 13.5% 16.7% 3.2% 5,000 mentions, however he trailed Romney Budget/Deficit Obamacare in sentiment with a sentiment score of -4.9 Obamacare 2.0% 4.0% 2.0% Foreign Policy this week. Ohioans blamed Obama for his weak foreign policy causing the rise in Foreign Policy 24.5% 9.6% 14.9% tensions in the Middle East, and his too low military spending. Candidate Sentiment – Obama (D) vs. Romney (R)• Romney: His Sentiment Score was higher than Obama’s, but experienced a big drop of Candidate Current Week Previous Week Change 23.5 this week, making it -2.0. The main reason was that Ohioans were no longer Obama -4.9 3.4 8.3 fond of Romney’s foreign policies after his statements about Obama following the Libya attack. People also did not believe that the economy would improve if Romney was Romney -2.0 21.5 23.5 made President. *Sentiment Score = (number of Positive Comments – number of Negative Comments)/Total Comments * 100%7
  8. 8. Colorado Share of Voice – Key IssuesKEY FINDINGS: Current Previous Change Week WeekIncreased discussions about the Middle East 3%also made “Foreign Policy” the most discussed Abortion/Choice 3.1% 6.2% 3.1% 28% 23%issue in Colorado, seeing an increase of 16.4% Medicare/Social 23.2% 8.7% 14.5%in share of voice. “Jobs/Economy” dropped by 17% Security 2% 20%26.2% in share of voice, falling to third behind Protecting the 17.0% 6.2% 10.8%“Medicare/Social Security”. 7% middle class Jobs/Economy 20.1% 46.3% 26.2% Abortion/Choice Medicare/SS• Obama: Obama led in volume this week Middle Class Jobs/Economy Budget deficit 7.2% 18.0% 10.8% with over 2,000 mentions, but did not lead in Budget/Deficit Obamacare sentiment, as his sentiment score dropped Obamacare 2.1% 3.7% 1.6% Foreign Policy by 4.5 and was at -3.4. Besides being blamed for the Libya attack, Obama was Foreign Policy 27.3% 10.9% 16.4% heavily blamed by Coloradoans for the downgrade of the economy. Candidate Sentiment – Obama (D) vs. Romney (R)• Romney: Meanwhile, Romney led in sentiment this week with a score of -0.5, Candidate Current Week Previous Week Change which increased by 2.6 from last week. He was praised for his plan for the economy, but Obama -3.4 1.1 4.5 was criticized for his statements about Obama and the Libya attack. Romney -0.5 -3.1 2.6 *Sentiment Score = (number of Positive Comments – number of Negative Comments)/Total Comments * 100%8
  9. 9. Copyright © 2008-2012 SDL plc. All rights reserved.. All company names, brandnames, trademarks, service marks, images and logos are the property of their respective owners.This presentation and its content are SDL confidential unless otherwise specified, and may not becopied, used or distributed except as authorised by SDL.

×