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The Social Paradox of Campaign Measurement from SDL

by on Jul 11, 2013

  • 305 views

This presentation is from the July 10th, 2013 webinar where Donnell Wright, Senior Business Solutions Consultant at SDL Social Intelligence, provided insights and methods to help improve customer ...

This presentation is from the July 10th, 2013 webinar where Donnell Wright, Senior Business Solutions Consultant at SDL Social Intelligence, provided insights and methods to help improve customer journeys and identify a better way to measure marketing campaigns. Attendees learned how to gain value from modern market research techniques which afford the opportunity to make data-driven business decisions at critical moments.

To download it, please visit: http://www.sdl.com/Video/10-36359

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The Social Paradox of Campaign Measurement from SDL The Social Paradox of Campaign Measurement from SDL Presentation Transcript