Improve the Effectiveness
of Product Launches
SDL Social Intelligence Division
SDL Social Intelligence recently worked with Forrester
Research to develop a better understanding of how
businesses manage...
The launch data that
Product Launch
Professionals USE
MOST…
..is the same data they
TRUST LEAST
MANY METRICS INFORM PRODUCT LAUNCHES
Which of the following types of data do you use during the product launch lifecycle?
...
BUSINESSES DON’T VALUE THE DATA THEY COLLECT
How do you rate each type of data in making product launches successful?
5
Ma...
While ALL PLP’s
recognize the value
of real-time data for
Product Launch
Optimization, most
of the measuring
happens PRE o...
COMPANIES MEASURE BEFORE AND AFTER PRODUCT LAUNCHES
Thinking about a “typical” product launch, at which point(s) in the la...
It is not a question of “IF”
social data should play a
critical role in Product
Launch Optimization
Strategy, just a
quest...
9
Copyright © 2008-2013 SDL plc. All rights reserved. All company names, brand
names, trademarks, service marks, images and ...
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Improve the effectiveness of product launches

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SDL Social Intelligence worked with Forrester Research to develop a better understanding of how businesses manage product launches. Here's what we found.

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Improve the effectiveness of product launches

  1. 1. Improve the Effectiveness of Product Launches SDL Social Intelligence Division
  2. 2. SDL Social Intelligence recently worked with Forrester Research to develop a better understanding of how businesses manage product launches. This is what we found: 2 89%89% say IMPROVING them is a PRIORITY. Only 5% of Product launch professionals (PLP's) are not confident with their Product Launches 5%
  3. 3. The launch data that Product Launch Professionals USE MOST… ..is the same data they TRUST LEAST
  4. 4. MANY METRICS INFORM PRODUCT LAUNCHES Which of the following types of data do you use during the product launch lifecycle? 4 Ad hoc custom quantitative data (e.g. surveys and questionnaires about a specific issue or topic) Standard tracking data (e.g. Net Promoter Score [NPS]; customer or product satisfaction) “Voice of the consumer” data (e.g. support and service call logs, feedback from sales and retail teams) 91% 90% 84% 50% 100%BASE = 174 Product Launch Professionals
  5. 5. BUSINESSES DON’T VALUE THE DATA THEY COLLECT How do you rate each type of data in making product launches successful? 5 Manual data collection from social media Automated data collection from social media Standard tracking data 2.89 2.68 2.23 3 5 BASE = 174 Product Launch Professionals 421
  6. 6. While ALL PLP’s recognize the value of real-time data for Product Launch Optimization, most of the measuring happens PRE or POST launch.
  7. 7. COMPANIES MEASURE BEFORE AND AFTER PRODUCT LAUNCHES Thinking about a “typical” product launch, at which point(s) in the launch lifecycle does your organization collect data? 7 During product launch Prior to product launch 70% 54% 64% 50% 100%BASE = 174 Product Launch Professionals After product launch
  8. 8. It is not a question of “IF” social data should play a critical role in Product Launch Optimization Strategy, just a question of “HOW” to use it within an organization.
  9. 9. 9
  10. 10. Copyright © 2008-2013 SDL plc. All rights reserved. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners. More Social Intelligence at www.sdl.com/si
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