On May 8, 2013, Liz High, Senior Director Insights and Services at SDL, gave this presentation as part of the Advertising Research Foundation Thought Leader series in San Francisco. It’s safe to say that television isn’t what it used to be. Nowadays, the growing number of channels from which to view media (live, on demand, online streaming) make it much more difficult to be successful. Some series instantly get lost in the noise while some flourish. What made series such as Game of Thrones, The Walking Dead or Madmen a hot topic while others struggled for audience? It has never been more critical to understand exactly where, when and how you should drive earned, paid and owned media to maximize success. Liz walked through an analysis of how key US TV shows are living and dying through the smart application of multi-channel campaigns that embrace traditional and social that support new season launch. By looking through the lens of the SDL Customer Commitment Framework and exploring SDL’s predictive social measures we will reveal a set of best practices that can mean the difference between a viral hit and a rating challenge.