One of the common problems that companies and agencies face today is determining the impact of new product development on brand perception. How well are your efforts really driving brand affinity?
Lisa Tanaka, Research Director of SDL’s Professional Services team and Stacey Megoloff, Social Research Analyst, will walk you through a case study of how this can be done in a rapidly changing industry—the online entertainment industry. Learn how adding original content as a point of differentiation for networks such as Netflix and HBO has directly impacted their brand in this heated industry competition. Find out which of the brands is driving brand advocacy from their original programming.
What you’ll learn:
• An effective way to measure the impact of innovative program development on brand affinity
• Best practices for using social intelligence to inform your brand strategy
• A new methodology for measuring your efforts and their effect on the end-to-end customer experience