The smarter store window
by SDL on May 21, 2013
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This eBook series from SDL, “The Smarter Store Window”, gives eCommerce marketers the practical ...
This eBook series from SDL, “The Smarter Store Window”, gives eCommerce marketers the practical
guidelines they need to deliver a superior online shopping experience.
This first eBook in the series focuses on how you can take your shopper on a journey through your
online store to help them find just what they’re looking for. We talk about how your customers
search for products and how you can use onsite search to get them to what they need to keep those
conversion rates ticking. We’ll take a look at:
• Search: a window to what your shopper really wants
• How do people really search in eCommerce?
• Matching: it’s all about understanding the shopper language
• Dealing with the dreaded ‘zero results’ page and what you can learn
• Ranking: showing ‘the right’ product first
• Filters: slicing and dicing the product catalog
• Shopper language: search suggest and speaking your customers’ language
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