No two people are alike. And there's one thing your company can depend on: everyone wants a customer experience that exactly meets their needs.
So how do you build a successful strategy that delivers contextual experiences? You become customer-obsessed and focus on understanding, connecting with and serving customers.
Forrester Research, Inc., Senior Analyst, Maxie Schmidt-Subramanian and SDL's Otto de Graaf provide actionable insights into building the business case and executing on strategy.
Key take-aways from this slideshare:
• Why delivering better customer experiences improves financial performance
• Why contextual experiences are better experiences
• How to overcome challenges when making the business case for justifying investments in contextualization
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