• Save
SDL Holiday Shopping Survey infographic
Upcoming SlideShare
Loading in...5
×
 

SDL Holiday Shopping Survey infographic

on

  • 360 views

Discover the preferences of the modern shopper. See the results of our 2013 holiday shopping survey.

Discover the preferences of the modern shopper. See the results of our 2013 holiday shopping survey.

Download the report on SDL.com/hss13

Statistics

Views

Total Views
360
Views on SlideShare
360
Embed Views
0

Actions

Likes
1
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

SDL Holiday Shopping Survey infographic SDL Holiday Shopping Survey infographic Document Transcript

  • 2013 SDL Holiday Survey DATA 47 55 19 45 United States: United Kingdom: Australia: Global: *Excludes catalog and “other” option In Store Holiday Shoppers Online Holiday Shoppers 2013 % % % % Percentage of holiday shoppers who prefer to shop online* United States: United Kingdom: Australia: Global: 53 % 45 % 81 % 55 % Percentage of holiday shoppers who prefer to shop in stores* U.S. Shoppers Don’t Wait for Black Friday & Cyber Monday Top Resources Shoppers Use to Research Products Other e-commerce sites 26 % Online search 35 % Retailer website 42 % In store 55 % Global Catalog 26 % 2 7 30 49 12 2% Black Friday Cyber Monday Percentage of US shoppers who do not wait for Black Friday and Cyber Monday 40% November 1% 39% Avoiding holiday crowds Finding the best deal available Mobile Device for Research, Not Purchase 5% United States: United Kingdom: Australia: Global: Expect Consistent Experience Across Channels United States: United Kingdom: Australia: Global: 34% Finding products online is easier % % % % % Social Media Isn’t a Holiday Gift Research Tool 4.5% 80% Top Reasons Shoppers Prefer Online Over In Store Month It’s Appropriate for Retailers to Begin Holiday Promotions August: September: October: November: December: 82% 49 % 43 % 48 % 45 % Shoppers Will Pay More for Better Customer Experience 81 % 74 % 73 % 75 % United States: United Kingdom: Australia: Global: 73 % 53 % 60 % 60 %