2013

SDL Holiday
Survey DATA
47
55
19
45

United States:
United Kingdom:
Australia:
Global:

*Excludes catalog and “other...
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SDL Holiday Shopping Survey infographic

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Discover the preferences of the modern shopper. See the results of our 2013 holiday shopping survey.

Download the report on SDL.com/hss13

Published in: Marketing
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SDL Holiday Shopping Survey infographic

  1. 1. 2013 SDL Holiday Survey DATA 47 55 19 45 United States: United Kingdom: Australia: Global: *Excludes catalog and “other” option In Store Holiday Shoppers Online Holiday Shoppers 2013 % % % % Percentage of holiday shoppers who prefer to shop online* United States: United Kingdom: Australia: Global: 53 % 45 % 81 % 55 % Percentage of holiday shoppers who prefer to shop in stores* U.S. Shoppers Don’t Wait for Black Friday & Cyber Monday Top Resources Shoppers Use to Research Products Other e-commerce sites 26 % Online search 35 % Retailer website 42 % In store 55 % Global Catalog 26 % 2 7 30 49 12 2% Black Friday Cyber Monday Percentage of US shoppers who do not wait for Black Friday and Cyber Monday 40% November 1% 39% Avoiding holiday crowds Finding the best deal available Mobile Device for Research, Not Purchase 5% United States: United Kingdom: Australia: Global: Expect Consistent Experience Across Channels United States: United Kingdom: Australia: Global: 34% Finding products online is easier % % % % % Social Media Isn’t a Holiday Gift Research Tool 4.5% 80% Top Reasons Shoppers Prefer Online Over In Store Month It’s Appropriate for Retailers to Begin Holiday Promotions August: September: October: November: December: 82% 49 % 43 % 48 % 45 % Shoppers Will Pay More for Better Customer Experience 81 % 74 % 73 % 75 % United States: United Kingdom: Australia: Global: 73 % 53 % 60 % 60 %

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