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How do you become a DITA rock star? This presentation from DITA Day Tokyo 2013 shows you how. ...
How do you become a DITA rock star? This presentation from DITA Day Tokyo 2013 shows you how.
1. DITA: the silent rock star of CXM…until now!
2. What’s banging the drum in our world today?
3. What’s banging the drum in our world today?
4. “The way we think about the car is that it’s just a big smartphone on wheels” Randall Stephenson, CEO, AT&T
5. OK, glass…how do I fix my air conditioning?
6. "The connected health era is giving us this completely new opportunity to get data”
7. Yet, only 1/3 of world population has internet access
8. What do customers expect?
9. Where does the strain come from?
10. Why are we singing about CXM?
11. CXM is a strategy and practice for managing customer experiences online and offline to acquire, retain, and turn customers into satisfied, loyal
brand ‘fans’and ambassadors
12. Customer experience is a collective discipline
13. CXM is not about breaking down silos, but working in harmony
14. Forrester sings it, too
15. 6-year stock performance of CXM Leaders
16. What are the lyrics to CXM?
19. Contextual Experiences
20. What’s DITA and tech docs got to do with it?
21. ...without this....We can’t play this...
22. Let’s think about the customer journey again
23. 3500 worldwide executives’ goals for CXM are…
24. 1000 consumers believe that ‘high quality product information’ is…
25. Why DITA and not what we’ve already got?
26. DITA is the ‘real deal’ rock star of product content
28. The Solution: DITA
29. What makes DITA so powerful?
30. Direct vs. Flattened
31. Content Reuse Enables Efficiency, Consistency, & Quality
32. Channel-specific Formatting Doesn’t Scale
33. Separate Content from Format
34. DITA Adoption Hurdles
35. How technical documentation typically gets reviewed
36. OK, but what about the ROI?
37. A Customer’s Business Case
38. Meet the DITA Rock Stars…
39. DITA to help keep your kids safe online
40. DITA to help bring clean water to the world
41. DITA to help deliver technology to your life
42. DITA to help empower technical innovators worldwide
43. DITA to help drive quality trucking
44. We’ve made many DITA rock stars…
45. We’ve made many DITA rock stars…
46. Are you ready to be one, too?