The Value of
Speaking Customer
Customers speak many languages and expect to consume information in a wide
variety of ways....
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Content Speak Customer - The Value of Speaking Customer

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Online Product Communication: Does Your Content Speak Customer?

Visit: www.sdl.com/speakcustomer to download the complimentary analyst paper which reveals the best practices needed to implement customer personalized communication without increasing organizational burdens!

Published in: Marketing
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Content Speak Customer - The Value of Speaking Customer

  1. 1. The Value of Speaking Customer Customers speak many languages and expect to consume information in a wide variety of ways. Organizations that avoid technical jargon and customize their online communication to individualized needs increase customer satisfaction as well as their average profit margin per customer. Product Information 30% Tailored communications to customer needs 13.4% Year-over-year increase in annual revenue Automation Automate content delivery through component-based methodology 82% 4x More likely to publish content in live customizable formats Segmentation 3x More likely to segment their customer base 67% Measure content impact on customer experience “Speaking Customer” % 64 Greater customer profit margin =$ To download your complimentary copy of the “Speaking Customer” White Paper, visit SDL.com/SpeakCustomer % 68 Year-over-year increase in customer satisfaction

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