Using social intelligence to understand local market needs

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  • Session title slide
  • Megan to add/cover
  • Megan to add/cover
  • Session title slide
  • Megan to talk about the type of work they do in house
  • Megan to add in a couple of case studies
  • Megan to hand off
  • Donnell
  • Donnell
  • In closing – I’d like to share a slide that really sums up how the world has changedSo, the way people are using technology is evolving rapidly, that’s no secretWhat you are seeing here is a the difference in 8 yearsThe difference here is that the technology people are holding up aren’t flames, it’s not a fad, it’s how people are recording and documenting experiences that are meaningful to themThe change in 8 years is drastic

Transcript

  • 1. Global Customer Experience Workshop How Brown-Forman leverages SDL tools and services to develop targeted messaging and campaigns Copyright © 2008-2012 SDL plc. All rights reserved.. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners. This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL.
  • 2. A bit about Brown-Forman… •Among the top 10 largest global spirits companies •Over 4,000 people worldwide •More than 25 brands in our portfolio of wine and spirits Copyright © 2008-2012 SDL plc. All rights reserved.. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners. This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL.
  • 3. Global customer experience at Brown-Forman… •Global business •Needs other than English •Offices in other countries Copyright © 2008-2012 SDL plc. All rights reserved.. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners. This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL.
  • 4. Case studies Copyright © 2008-2012 SDL plc. All rights reserved.. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners. This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL.
  • 5. Sometimes you want to do it yourself… Copyright © 2008-2012 SDL plc. All rights reserved.. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners. This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL.
  • 6. Copyright © 2008-2012 SDL plc. All rights reserved.. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners. This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL.
  • 7. Sometimes you need help… Copyright © 2008-2012 SDL plc. All rights reserved.. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners. This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL.
  • 8. Campaign Effectiveness… Copyright © 2008-2012 SDL plc. All rights reserved.. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners. This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL.
  • 9. Global Personas? Copyright © 2008-2012 SDL plc. All rights reserved.. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners. This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL.
  • 10. Luca Bruno / AP Vatican City, Pope announcement 2005 2013 10 Michael Sohn / AP