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Best Practices For In Country Review
Best Practices For In Country Review
Best Practices For In Country Review
Best Practices For In Country Review
Best Practices For In Country Review
Best Practices For In Country Review
Best Practices For In Country Review
Best Practices For In Country Review
Best Practices For In Country Review
Best Practices For In Country Review
Best Practices For In Country Review
Best Practices For In Country Review
Best Practices For In Country Review
Best Practices For In Country Review
Best Practices For In Country Review
Best Practices For In Country Review
Best Practices For In Country Review
Best Practices For In Country Review
Best Practices For In Country Review
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Best Practices For In Country Review

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  • 1. Best Practices for In-Country Review Tatiana Harrison, VP of Sales and Operations
  • 2. Client Reviews But a poorly designed and executed review process can become a time sink, and making meaningful use of the results can require a lot of additional effort. • Common with mid- to large-size translation buyers • Required in some verticals • Client review is a recognized best practice
  • 3. Why Review Translations? In-country review is a best practice in producing high- quality localized products, but not everyone has the same goals and drivers. • Quality assurance • Brand protection • Regional buy-in • Regulatory compliance • Risk mitigation
  • 4. So Why Does the Review Process Fail? • Reviewer doesn’t have the right skills • Timelines for review not realistic • Reviewer doesn’t have time to spend on the task • Reviewer doesn’t understand the importance of the task • No defined process • No defined scope for the review • Lack of reference/support materials • Reviewers change with each project
  • 5. What Is the Impact of a Failed Review Process? • Additional time and cost on both sides to resolve misleading comments • Slipped project timelines, resulting in lost revenue • Lack of consistency in feedback from one project to the next degrades branding and linguistic quality • Loss of control over the corporate message • Reduced TM leverage due to limitations in how the linguistic assets can be used • Unfounded stress and uneasiness about the company’s translation solution
  • 6. How Can You Improve The Review Process? First and foremost: Know what you are trying to achieve with your review process. If you don’t have a clear objective, the process is likely to fail!
  • 7. Types of Reviews – Areas of Focus • “In-house” review –Control brand and company messaging –Quality check from trusted resource • Technical review –Ensure that technical information is conveyed correctly –Recommended for projects that involve highly technical or scientific content • Legal review –Compliance with local market laws • 3rd-party review –Risk mitigation (e.g. regulated industries like medical) –Checks and balances for translation vendor
  • 8. When to Review – Project Stages • Terminology review – Happens at the front-end of a translation project – Feedback and agreement on core terminology before the full content is translated • Early “sampling” review – Takes place while translation is underway – Provides early warning of significant linguistic issues • Translation review – Takes place post-translation but pre-production – Focus on content only – significantly easier to implement changes at this point • Final review or acceptance review – Takes place post-production, when product is presumed to be “final” – Keep in mind that major changes at this point require significant rework
  • 9. SDL Proprietary and ConfidentialSDL Proprietary and Confidential Who Makes a Good Reviewer?
  • 10. The Right Person for the Job • Good writing skills in the target language • Good understanding of the source language • Can properly represent the company’s brand and voice • Appropriate level of technical knowledge relevant to the subject matter
  • 11. Other Considerations for Reviewers • Try to use the same reviewers from one project to the next –Promotes familiarity with agreed terminology –Avoids inconsistent feedback and stylistic flip-flops –Builds rapport and trust with the translation team • “Reviewer” is rarely a full-time role –Is the time allocated commercially realistic? –What is the plan if the review isn’t completed as scheduled?
  • 12. SDL Proprietary and ConfidentialSDL Proprietary and Confidential Best Practice for the Review Process
  • 13. Define the Scope of the Review What should the reviewer look for? What is “out of bounds”? • Spelling, grammar and word-choice errors • Technical accuracy • Branding issues • Non-branding stylistic elements • Legal issues
  • 14. Provide a Foundation for Success Provide good support and reference materials to the reviewer • Approved terminology • Style guide • If no target-language style guide, is there one for the source-language? • Codify language- or country-specific guidelines • Source-language content
  • 15. Define the Platform for the Review How is the review performed and how should changes be communicated? • On-line system that supports review • Modification of source files (use change-tracking) • Marked up PDF • Marked-up hardcopy • Overly summarized feedback Options: Avoid:
  • 16. Define Who Has the Final Say • Is there a rebuttal process in place? • Is the translator allowed direct communication with the reviewer? • If the two sides can’t agree, who has the final say? • Do the rules change with different types of content? • Do the rules change with different types of review or with different reviewers?
  • 17. SDL Proprietary and ConfidentialSDL Proprietary and Confidential Summary of Best Practices
  • 18. Best Practices for Review • Define the goals of the review cycle • Identify the right reviewer(s) and use them consistently • Define the scope of the review • Define the process and mechanism • Set realistic timelines • Define an appropriate rebuttal process • Promote direct dialog between the translator and the reviewer (in language)

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