Tourism Australia selects SDL to boost visitor numbers

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SDL, today announced that Tourism Australia has appointed SDL to help grow demand for leisure and business travel through the localisation of its web and marketing content into 17 languages on its …

SDL, today announced that Tourism Australia has appointed SDL to help grow demand for leisure and business travel through the localisation of its web and marketing content into 17 languages on its online channels www.australia.com, www.nothinglikeaustralia.com, www.aussiespecialist.com, YouTube and There’s Nothing Like Australia App for the iTunes and Android markets.

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  • 1. Tourism Australia selects SDL to boost visitor numbersSingapore, Singapore.April 2 2013Enhancing the customer experience using innovative tourism marketingSDL, (LSE: SDL) today announced that Tourism Australia has appointed SDL to help grow demand for leisure andbusiness travel through the localisation of its web and marketing content into 17 languages on its onlinechannels www.australia.com, www.nothinglikeaustralia.com,www.aussiespecialist.com, YouTube and There’sNothing Like Australia App for the iTunes and Android markets.Tourism is an economic driver of growth for Australia and to support its national marketing activities, TourismAustralia needed to partner with a language translation services provider who could provide excellent service andstrong commitment.Following a thorough assessment and evaluation of language service providers globally, who could provide highquality translation services and technology solutions to scale and within stringent requirements, SDL was chosenfor its superior translation quality, translation and quality assurance processes and technology solutions at acompetitive cost.“Following a thorough evaluation it was evident that SDL is our ideal partner for the future,” said Barbara Durance,Editor at Tourism Australia. “A track record of delivery with dedicated, skilled resources, a strong strategic focus onprocesses, quality and continuous improvement and a visionary approach to technology confirmed our decision.”The SDL solution for Tourism Australia includes market-leading language services for project management,terminology identification, in-country translation and quality assurance, translation management software SDLTranslation Management System® and Trados Studio®“With an extensive global audience, Tourism Australia needed to communicate in a consistent manner at alltimes,” said Richard Delanty, VP Sales & Operations, Asia. “We’re delighted to say we’ve increased the quality andconsistency of translation, reduced costs and accelerated the time-to-market for their translated content,enhancing online customer experience and engagement.”
  • 2. Click this link to read more about the SDL solution for Tourism Australia.About SDLSDL enables global businesses to enrich their customers’ experience through the entire customer journey. SDL’stechnology and services help brands to predict what their customers want and engage with them across multiplelanguages, cultures, channels and devices.SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42out of the top 50 brands work with SDL. For more information, visit www.sdl.com.ContactSDL Singapore – Bhagwat Pant+65 63397282bpant@sdl.comSDL Corporate Headquarters - Vicky Ryce+44 7792 662213vryce@sdl.comKnow more on: Global Communication Automated Translation Global Information Management