SDL Appoints Grant Johnson as Chief Marketing Officer


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SDL has today announced the appointment of Grant Johnson as Chief Marketing Officer of SDL. Grant joins SDL from Pegasystems where he served as CMO for 3.5 years.

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SDL Appoints Grant Johnson as Chief Marketing Officer

  1. 1. SDL Appoints Grant Johnson as Chief Marketing OfficerMaidenhead, U.K.April 23 2013SDL (LSE: SDL) has today announced the appointment of Grant Johnson asChief Marketing Officer of SDL. Grantjoins SDL from Pegasystems where he served as CMO for 3.5 years. Pegasystems is a $460 million market leader inBusiness Process Management (BPM) and a leading provider of Customer Service and Marketing Automationsoftware. Grant is a high tech marketing executive with a proven track record building profitable businesses on aglobal basis, from early stage ventures to established billion dollar enterprises.Prior to Pegasystems, Grant was Vice President of Marketing and served as an officer for FileNet. Before that, hewas Vice President of Marketing for FrontBridge, a SaaS-based email management vendor acquired by Microsoft.He also served as Director of Marketing for Symantec, with worldwide responsibility for the Norton brand.“Delivering relevant customer experiences efficiently is a critical differentiator for companies competing on aglobal stage,” said Mark Lancaster, CEO and founder of SDL. “Appointing Grant is an important step for SDL. Wehave leading technology in social media management, marketing analytics, content management, targeting andmultimedia management, but we have historically under-invested in marketing. Grant has a proven track recordand will be an important cornerstone in the SDL team. He will help us maximize the marketing and salesinvestments we have already started to make in 2013 and will help us improve our execution going forward. Hewill ensure our customers receive the information they need to leverage the depth of integrated technology wehave available to them.”Grant Johnson commented: “We are in the customer-driven era and the old way of selling and marketing no longerworks. The pervasiveness of social media and the proliferation of content have empowered the consumer,mandating that successful companies understand customer intent and sentiment, and analyse this information tooptimize every customer interaction. To do so effectively requires a broad portfolio of customer experiencemanagement technology. Having surveyed the market, I found that SDL is the only company that offers anintegrated suite of technology to help businesses truly engage with their customer community in their locallanguage, through the device of their choice, and in the manner in which they prefer. I am very excited to join SDLand help drive an increasing leadership position in Customer Experience Management.”About SDLSDL enables global businesses to enrich their customers’ experience through the entire customer journey. SDL’stechnology and services help brands to predict what their customers want and engage with them across multiplelanguages, cultures, channels and devices.
  2. 2. SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42out of the top 50 brands work with SDL. For more information, visit Grant JohnsonJohnson received his bachelor of arts from the University of California, Santa Barbara and his master’s in businessadministration from Pepperdine University. Grant co-authored the book, PowerBranding™, and recently publishedan eBook on marketing best practices: Grant’s blog is: Consulting – Edward Bridges/Jon Snowball/Emma AppletonTel: +44 (0) 20 7831 3113SDL Corporate Headquarters - Vicky Ryce+44 (0)7792 662213vryce@sdl.comKnow more on:Global CommunicationTranslation process managementGlobal Information Management