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Marketing a library and information service is an essential skill for information professionals, whether they are from the corporate, public or academic sector.
Marketing involves three major steps - researching the organisational environment and identifying stakeholders; developing products and services to meet stakeholder requirements and finally communicating and delivering the messages. This often requires a different way of working for many information professionals and this cultural change is a challenge to many. The presentation comprises slides from a one-day training course that I have developed which allows delegates to work through their own case studies and and create their own plans for future marketing activities.