The right to be forgotten
The regulation introduces a ‘right to be forgotten’ by
internet firms. If a person requests, you...
Upcoming SlideShare
Loading in...5
×

Infographic: How the EU plans to kill B2B marketing

311

Published on

The EU Data Regulation will change B2B direct marketing across Europe from a broadly opt-out system to an opt-in rule. You will not be able to email, call or post marketing material without prior consent. The infographic gives more details and examines the options.

Published in: Marketing, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
311
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Infographic: How the EU plans to kill B2B marketing"

  1. 1. The right to be forgotten The regulation introduces a ‘right to be forgotten’ by internet firms. If a person requests, you will have to remove all data held on them and any information you have published about them on the internet. Action Plan 1. Get consent for direct marketing from prospects and customers now. Customers are the easiest place to start. 2. Start investing in a content marketing programme. People will ‘opt-in’ for information that educates and informs. 3. Allocate more budget to telemarketing. The EUDR states you cannot store personal information without consent, but switchboard telephone numbers are not personal. Email this infographic to your colleagues and also tweet about the proposed law using hashtag #EUDR. How the EU plans to kill B2B marketing (And how to prevent being a casualty) “ ” EUDR news page bit.ly/SCiEUDR SlideShare bit.ly/SCiSlide3 New EU Data Protection Regulation Experts believe the new law will be introduced between 2014-2016. The existing Directive will be replaced by a new Regulation. This means the same law will apply across all EU countries. You need consent for ‘personal’ data The EU Data Regulation (EUDR) states you must obtain explicit consent via ‘clear statement or affirmative action’ to store and use personal B2C or B2B data. This changes marketing from an opt-out system to an opt-in rule. What is personal B2B data? Full name Job title Work email address Direct telephone number Actions & behaviours Computer IP address Computer IP Addresses IP addresses are listed as personal data. So you will need consent from visitors to record and store their activity on your website. This will affect web analytics and online marketing. Data Protection Officer Companies employing more than 250 staff will need to designate a Data Protection Officer. What should you do now? Yes, you could stick your head in the sand and hope the problem goes away. Or you could take action and start making plans now. We’ve suggested a brief Action Plan below. Failure to comply Each country will have a new National Supervisory Authority to investigate breaches of the Regulation. Fines will be as high as €1,000,000 or 2% of global turnover. .................................................................................................................................................................................................................................................................................................................................................................. SCi started life as a B2B telemarketing agency in 2002, but we’ve grown to become a leading sales acceleration company. Voice marketing and human interaction are still our core services, but they are supported by other online/offline marketing tools. SCi Sales Group Ltd T: 020 8846 3950 E: info@scisalesgroup.com W: www.scisalesgroup.com © 2011 SCi Sales Group Ltd. These pages are copyright protected. All rights reserved. Any unauthorised reproduction or use is strictly prohibited, unless we grant such reproduction or use in writing. Unless specified, all intellectual property rights regarding this document and its contents are the exclusive property of SCi Sales Group Ltd. E&OE.

×