Clarkson Case Study

@Clarkson University

Goals: Wanted to create treks for a variety of audiences: current students, prospective students, alumni, and incoming freshmen.

Promotion: Heavy advertising ahead of time to educate campus

Game: wntr wndrlnd(TEST) Goal : bring students to interesting places, teach them new facts about Clarkson Time : Feb 18th 5 p.m. – Feb 20th 5 p.m. Prizes : gift certificates for top finishers, a small prize for all 25 individual players, all class years Audience : Current Students Theme : “wntr wndrlnd” Trek : 10 challenges (all but QR code) Place : Clarkson hill campus buildings

Feedback: “ I can’t wait to do another” “ got me out on a stressful day” "it was a lot of fun and gave me something else to do besides my typical day" “ it was cool to learn more about Clarkson while doing it”

Game: Student Center, CAMP, Cheel – [buildings they were in that day] Had a table set up in a visible area with prizes on it for information on how to play Trek: 5 challenges (open & specific) Location: Audience: Prospective students & families Discover Clarkson Goal: give audience “insider info” they didn’t hear on the campus tour or read in a brochure Time: Accepted Students Open House Day Prizes: assorted Clarkson memorabilia

Feedback: Prospective students & families were very interested in playing They liked being able to earn additional prizes they couldn’t get in the bookstore

Feedback: Over 60 logged on, over 40 claimed prizes Most played via text message

Game: New Clarkson (Alumni)

Future: Freshman Orientation treks For students: student support services & campus resources, etc. Upcoming Treks “ A History of Clarkson” Get to know the legends and stories of Clarkson For parents/families while students are at other events

Future Cont: Individual School Treks engineering, business, arts & sciences, health sciences for in depth info on certain areas of study beyond a campus tour Current Student Treks off Campus Top 10 places you must see in the region before graduation, etc. Continue Open House and Visit Day Treks

Clarkson Case Study

by SCVNGR_U on Sep 12, 2011

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