Facebook Basics for Business

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Pamela Muldoon, Next Stage Media Group, presented this Facebook Basics for Business presentation at the SCORE Minnesota Social Media Boot Camp II on Aug. 10, 2011.

Pamela Muldoon, Next Stage Media Group, presented this Facebook Basics for Business presentation at the SCORE Minnesota Social Media Boot Camp II on Aug. 10, 2011.

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Transcript

  • 1. Basics For Business
    Pamela Muldoon
  • 2. By The Numbers…
    750 Million
    55
    130
    40
    80
    90
    250 Million
    30 Billion
    770 Billion
  • 3. Personal vs. Professional
    Personal Page
    • Your Decision
    Your Brand
    It’s ok…just ask your business friends to “Fan” you
  • 4. Personal vs. Professional
    Businesses CANNOT use Personal Profiles
  • 5. Group vs. Fan Page
    Groups
    • Created By Anyone
    Control Membership
    Max 5000
    Best for small groups of people you know
  • 6. Group vs. Fan Page
  • 7. Group vs. Fan Page
    Fan Page
    • Organizations, Businesses, Celebrities, Brands
    Created/Managed by official business rep only
    Unlimited Fans
    Anyone can “Fan” you
  • 8. Fan Page
    Fan Page Insights
    Page Overview
    Users
    Interaction
  • 9. Fan Page
    Customized Tabs
  • 10. Fan Page
    Fan Gating
  • 11. Fan Page
    Contests
    Must use 3rd Party Apps to administer
    Must be clear Facebook is not included
    in your contest
  • 12. Fan Page
    Contests
    Liking a Page or Checking In cannot be used to register
    Liking a Wall Post, Commenting, Uploading a Photo cannot be used to register
    Do Not use the Like Function for Voting
    Winners MUST be notified outside of FB
    You don’t comply~You Could Lose Your Page
  • 13. Fan Page
    Content Marketing
    What is important to your Target Audience?
    Facebook is one piece of your Content Marketing Plan
    Balance Consistency with Relevance
    Re-Imagine Content
    Content Curation
  • 14. Fan Page
    Driving Traffic To Your Fan Page
    Website
    Other Social Sites
    Business Card
    Email Signature
    Blog
    Direct Mail
    Door Sticker
    Counter Sign
    Media Ads
    Other Content Marketing Strategies
    Just Ask…
  • 15. Fan, Follow, Connect…
    Pamela Muldoon
    Next Stage Media Group
    www.facebook.com/nextstagebusiness
    www.facebook.com/NSBRadioNetwork
    www.twitter.com/pamelamuldoon
    www.twitter.com/NSBRadioNetwork
    www.linkedin.com/in/pamelamuldoon