The c lient finds you by searching on a term for which you place well in the search engine (one of your “keywords”), or on a term that brings up your paid ad:
Where the search engine results page rates you highly, this is called an “ organic search ” result. Modifying your web pages to improve your organic search result is commonly called “search engine optimization,” or SEO.
Ads are generally pay-per-click (PPC), that is, you pay the ad carrier each time a visitor to that page “clicks through” to your site
How Effective Technology Required Time for results % Effective Done By Cost $0 - $5,000 Direct Off-Line Marketing Low – medium Low 2 – 6 weeks 10% Owner 100% Low - medium Referring Sites Referring Sites Low – medium Medium 2 – 6 weeks 10% Owner 100% Low Search Engines PPC Medium - high Medium Immediate 10% Owner – with training Low Organic Search - SEO High Very High 3 – 6 months 70% Professional * *Owner Words High
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords.
To achieve good rankings:
Develop great content and a site has value to others
Follow SEO best practices
Encourage other sites to link to you
Monitor your results
Note – SEO is most effectively done WHEN the site is being constructed and not afterward!