REAL ESTATE
SCG London

Our Team

What we do

Marketing Consultants

Branded Architecture & Environments

Graphic Designers

Who we ar...
Our Experience: Wide Ranging Portfolio
Financial

Retail

Real Estate

Corporate

We work across
a number of
sectors...
Our Clients Include…
Yeni GLOBEX BANK logosu

Eski GLOBEX BANK logosu

Example 1: The latin logotype in horizontal format ...
Our Expertise: Real Estate Branding & Design
Our work covers many different types of developments…
- Shopping & Leisure Ce...
Our Expertise: Adding Value to Assets
We create destination brands
- Competitive differentiation
- Enhanced user experienc...
Our Services: Strategic Concept

Briefing

Brand Strategy

Communications Strategy

-	 Market Knowledge
-	 Trading and
	 O...
Our Services: Design Concept
Brand Identity

Destination Design

Interior Treatments

-	Logotype

-	 Architecture Briefing...
Our Services: Communication Concepts

Marketing Communication

Corporate Culture

-	 Press & Outdoor Advertising Style Gui...
Our Services: Detailed Concepts & Implementation

Brand Guidelines

Design Direction & Support

-	 Instructions for use of...
Kaleidoscope

Mixed use development in
Moscow, Russia
• 	 GBA 119,000 sqm (Retail 41,000 sqm,
	 offices 8,300 sqm)
• 	 GLA...
Kaleidoscope

60

1400

LEVEL 1

LEVEL 4
TENANT NAME TENANT NAME
TENANT NAME TENANT NAME

101

TENANT NAME TENANT NAME

10...
Kaleidoscope

600mm

Ледовая Арена

Мы открыты каждый день
с 10.00 до 22.00 (кинотеатр и боулинг до 02.00)
Адрес: Химкинск...
Esentai Mall

Shopping mall in
Almaty, Kazakhstan
• 	 Part of Esentai Park, a new mixed-use
	 development which includes l...
Esentai Mall
Smolenskiy Passage

Luxury shopping centre in
Moscow, Russia
• 	 GBA – 63,300 sqm
• 	 GLA – 22,300 sqm
• 	 5 levels
• 	 Ic...
Smolenskiy Passage
Smolenskiy Passage
FLOOR
Администрация «Смоленский Пассаж»

8

FLOOR
Торговый Капитал

ДИВИДЕНД

Твинсбокс

Дом Детской од...
Major mixed use complex in
Moscow, Russia
• 	 Theme park; mixed-use retail; sports 		
	 and entertainment arena; three-sta...
Creating Memorable Signatures

Festival

Shopping mall in
Moscow, Russia
• 	 GBA – 62,000 sqm
• 	 GLA – 31,000 sqm
• 	 109...
Графический пакет - Навигация

Festival

Toilets
Customer Information
Food Court

Festival, Moscow 20
Toilets

Marketing
C...
Festival, Moscow 2005

Festival
Festival, Moscow 2005

Marketing

Marketing
Festival, Moscow 2005

Marketing

Festival, Mo...
Emerald City

Shopping mall in
Tomsk, Russia
• 	 GBA - 42,300 sqm, GLA - 30,700 sqm
At vero eos et accusamus et iusto odio...
Talisman

Shopping centre in
Izhevsk, Russia
• 	GBA – 45,000 sqm
• 	GLA – 22,000 sqm
• 	Parking for 840 slots, including 1...
Royal Park

Shopping centre in
Novosibirsk, Russia
• 	GBA – 70,000 sqm
• 	GLA – 35,000 sqm
• 	4 levels
• 	112 tenants (inc...
Oz

Shopping & Entertainment
Centre in Krasnodar, Russia
• 	Destination development on 45	
	 hectares of land
• 	GBA 227,0...
City Mall

A vibrant brand
for Sakhalin
4.2

ПОЛИГРАФИЯ
И ГРАФИКА
4.3
Варианты дизайна
ПОЛИГРАФИЯ
рекламных плакатов
И ГРА...
Centrum

Brand identity for two
market propositions
•	 Centrumutveckling a Swedish 		
	
	
	
	
	
	

development company, re...
Centrum

10-22
7 DAYS A WEEK
Moscow Prospekt

Shopping mall in
Voronezh, Russia
• 	GBA – 60,000 sqm
• 	GLA – 40,500 sqm
• 	3 levels
• 	Project investme...
Kvadrat

Mixed use development in
Kiev, Ukraine
• 	GBA – 42,000 sqm
• 	GLA – 19,000 sqm
• 	100 Retailers
• 	3 levels
• 	Av...
Cinema Star

Established cinema chain in
Moscow, Russia
•	 Cinema Star is a leading chain of cinemas 	
	 through Russia an...
Movie Time

Mixed use development in
Mumbai, India
• 	4 floor building on 1,940 sqm of land
• 	GBA - 5,380 sqm
• 	Retail a...
Integral

Office centre in
Moscow, Russia
• 	GBA – 70,000 sqm
• 	Office and retail premises - 32,300 sqm
• 	State services...
audience of 50 million, television
13 years, and the Internet just 4 years.

Integral

In 2001 more information could be
s...
Chaika Plaza

A contemporary
office environment

Interdum

Interdum
Interdum

Interdum
Interdum

Interdum
Interdum

Interd...
Buna

Real Estate – Buna
eal Estate: Buna: Design centre

Building design centre in
Damascus, Syria
• 	4 floor complex wit...
7

Main column
Extropolis
Primary content column
with expandable depth…

Conference Centre in
Moscow, Russia

…content flo...
Crocus City

Mixed use complex in
Moscow, Russia
• 	Multifunctional 6,000 seat concert hall
• 	Exhibition centre totalling...
e: Rublyovo Arkhangelskoye: City

R.A City

Residential project in
Moscow region, Russia
ИНФРА
СПОКО СТРУКТУР
ЙСТВИ А ГОРО...
Meshcherskiy Park

er Branding

Recreational Park,
Odinzovo, Russia

1235 C

Orange

NATURE TRAIL

POND AREA

CYCLING TRAI...
Creating Brand Synergy
t:	 +44 (0)20 7371 7522
f:	 +44 (0)20 7371 8351
e:	info@scglondon.com
		www.scglondon.com

™
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Real Estate Credentials

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SCG London's Real Estate Credentials

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Real Estate Credentials

  1. 1. REAL ESTATE
  2. 2. SCG London Our Team What we do Marketing Consultants Branded Architecture & Environments Graphic Designers Who we are International Multidisciplinary Multichannel “Intelligent solutions to complex challenges” Digital Designers Interior Designers Architects Project Managers
  3. 3. Our Experience: Wide Ranging Portfolio Financial Retail Real Estate Corporate We work across a number of sectors...
  4. 4. Our Clients Include… Yeni GLOBEX BANK logosu Eski GLOBEX BANK logosu Example 1: The latin logotype in horizontal format reversed white-out of background colour Example 2: The latin logotype in horizontal format within the exclusion area (freespace)
  5. 5. Our Expertise: Real Estate Branding & Design Our work covers many different types of developments… - Shopping & Leisure Centres - Offices, Business Parks & Business Centres - Workplace Environments - Recreational Parks - City Developments - Residential Developments & Townships Over 40 real estate projects in CIS & Europe New build concepts Revitalisation/ repurposing existing developments
  6. 6. Our Expertise: Adding Value to Assets We create destination brands - Competitive differentiation - Enhanced user experience - reputation and loyalty - Setting the guiding principles for all parties - Optimising return on investment Our creative concepts achieve a distinctive Brand Synergy ™
  7. 7. Our Services: Strategic Concept Briefing Brand Strategy Communications Strategy - Market Knowledge - Trading and Operational Criteria - Competition - Vision - Values - Personality - Naming - Brand Strapline - Print & Advertising Communications - Digital Communications, Social Media
  8. 8. Our Services: Design Concept Brand Identity Destination Design Interior Treatments - Logotype - Architecture Briefing & Principles - Décor, Lighting, Materials, Finishes, - Typography - Concept Direction - Features, Fixtures, Furniture - Colours - Wayfinding, Signage & Graphics - Applications - Architecture, - Planning, Circulation & Zoning Signage, Print, Digital - Digital Communications - External and Internal Site & External Building Treatments - Lighting - Signage - Finishes - Features
  9. 9. Our Services: Communication Concepts Marketing Communication Corporate Culture - Press & Outdoor Advertising Style Guidelines - Brochures, Leaflets, Loyalty Cards - Website - Internal Communications - Intranet, Newsletter - Staff Recruitment & Induction Packs - Workplace Environments
  10. 10. Our Services: Detailed Concepts & Implementation Brand Guidelines Design Direction & Support - Instructions for use of brand identity and all design/communication elements - Advice & supervision to ensure integrity of concept design - Architect, Contractor & Supplier Briefings - Monitoring Drawings & Specifications - Site Visits
  11. 11. Kaleidoscope Mixed use development in Moscow, Russia • GBA 119,000 sqm (Retail 41,000 sqm, offices 8,300 sqm) • GLA 41,000 sqm • Underground parking for 932 slots • Brand inspired by concept of a multi-coloured Kaleidoscope - ‘Always different, always yours’ • Venue for all occasions, bringing retail, entertainment and business together in one place Our role: Brand name, strategy and positioning, brand identity and communications, signage, centre design (interior/exterior), website, marketing.
  12. 12. Kaleidoscope 60 1400 LEVEL 1 LEVEL 4 TENANT NAME TENANT NAME TENANT NAME TENANT NAME 101 TENANT NAME TENANT NAME 102 TENANT NAME TENANT NAME 103 104 105 106 115 107 108 109 TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME 102 103 TENANT NAME TENANT NAME TENANT NAME TENANT NAME 112 TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT 106 TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME 110 111 TENANT NAME TENANT TENANT NAME TENANT NAME 114 TENANT N 115 138 135 139 140 TENANT NAME TENANT 117 141 TENANT NAME TENANT NAME 116 143 118 119 TENANT NAME TENANT NAME 117 142 145 120 TENANT NAME TENANT NAME 121 144 134 TENANT NAME TENANT NAME 116 137 136 111 118 122 TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT 123 TENANT NAME TENANT 125 126 TENANT NAME TENANT TENANT NAME TENANT NAME 127 133 146 120 107 131 147 121 106 132 148 TENANT NAME TENANT NAME 128 108 TENANT NAME TENANT 129 TENANT NAME TENANT NAME 130 TENANT NAME TENANT 131 TENANT 132 133 TENANT NAME TENANT NAME TENANT NAME 105 130 134 TENANT NAME TENANT 135 122 TENANT NAME TENANT NAME 136 149 137 123 129 150 141 126 147 121 TENANT NAME TENANT NAME TENANT 148 135 104 TENANT NAME TENANT NAME TOILETS ESCALATOR ELEVATOR 129 123 150 138 139 142 148 149 150 TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT NAME CINEMA TENANT NAME TENANT TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT NAME ICE RINK TENANT NAME TENANT NAME TENANT NAME TENANT TENANT N LEVEL 2 TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT N GROUND LEVEL LEVEL A TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT LEVEL B TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME ICE RINK TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT N GROUND LEVEL TENANT NAME TENANT NAME LEVEL A TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT ELEVATOR LEVEL B TENANT NAME TENANT NAME TENANT NAME TENANT NAME WELCOME! Touch screen to begin CINEMA TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TOILETS TENANT NAME TENANT BOWLING TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT N LEVEL 2 TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT ESCALATOR TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT TENANT NAME TENANT 147 127 126 TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME 145 128 TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT LEVEL 3 TENANT NAME TENANT 141 125 TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME 140 124 103 101 LEVEL 3 TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME 136 137 143 TENANT NAME TENANT 149 150 129 131 132 133 134 122 144 TENANT NAME TENANT TENANT NAME TENANT 147 127 120 146 148 149 146 TENANT NAME TENANT TENANT NAME TENANT NAME 144 145 146 128 TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT 130 131 132 102 TENANT NAME TENANT NAME 142 143 125 102 BOWLING TENANT NAME TENANT TENANT NAME TENANT NAME TENANT 140 124 103 133 130 TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME 138 139 104 101 107 105 TENANT N TENANT NAME TENANT NAME 124 119 109 TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT 127 106 TENANT NAME TENANT TENANT NAME TENANT NAME 112 113 112 108 TENANT TENANT TENANT NAME TENANT NAME 121 122 123 125 126 TENANT NAME TENANT 107 TENANT NAME TENANT NAME 120 124 119 TENANT NAME TENANT NAME TENANT NAME TENANT 118 119 118 128 TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME 116 117 143 144 109 TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME 108 113 117 141 142 145 110 TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME 109 110 139 140 TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME 104 114 138 135 134 TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME 105 115 136 111 TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME 112 113 114 115 116 137 113 LEVEL 4 TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT 110 111 114 LEVEL 1 101 TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT 800
  13. 13. Kaleidoscope 600mm Ледовая Арена Мы открыты каждый день с 10.00 до 22.00 (кинотеатр и боулинг до 02.00) Адрес: Химкинский бульвар 111, (м. «Сходненская») Москва – найти на карте Фуд Корт 400mm Newsletter Sign Up Search GO Тел. +7(495)725 0100 Меню Добро пожаловать Как нас найти Услуги Кинотеатр Инфраструктура Арендаторы Планы этажей > By Metro At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis Галерея > By Car At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis Видео > By Bus At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis Контакты Как нас найти Видео Follow us: Туалеты Информация Банкомат Туалеты Информация Банкомат Специальные предложения > О нас > Запросить брошюру > Скачать презентацию 115 > Информация о сдаче в аренду 115 114 114 137 113 136 138 135 112 139 140 137 141 116 142 145 143 113 136 138 135 112 117 144 134 139 140 141 116 142 145 143 117 144 134 111 111 118 110 118 110 119 109 119 109 133 108 131 107 106 132 105 130 129 104 120 146 147 133 108 121 131 107 106 122 123 132 105 148 149 150 130 129 104 120 146 147 121 148 122 149 123 150 124 124 103 103 125 102 125 Kaleidoscope characters > ТЦ “Калейдоскоп” 20% СКИДКА At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium ПРИ АРЕНДЕ КОНФЕРЕНЦ-ЗАЛОВ ПОСМОТРЕТЬ Ice skating Company Information | Terms and Conditions | Privacy Policy | Site Map | Customer Enquiry | Disclaimer © 2012 Kaleidoscope All Rights Reserved. 102 128 127 128 127 126 126 101 101 TOILETS TOILETS ESCALATOR ESCALATOR ELEVATOR ELEVATOR LEVEL 1 LEVEL 1 TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT N TENANT NAME TENANT TENANT N S Kaleidoscope characters Bowling Клубная карта Мишкин клуб катания на коньках Мишкин клуб катания на коньках Bowl Добро пожаловать на каток Прокат коньков – Цены Взрослый билет (1 час) – 300 рублей Детский билет (1 час)- 200 рублей Билет для членов клуба (1 час)- 150 рублей Ледовая Арена Клубная карта Мишкин к Привет! Хочешь со мной покататься? Записывайся в детский клуб катания на коньках «Калейдоскоп». Вся информация на стойке регистрации. Прокат коньков Добро пожаловать в боулинг Клубная карта Мишкин клуб катания на коньках
  14. 14. Esentai Mall Shopping mall in Almaty, Kazakhstan • Part of Esentai Park, a new mixed-use development which includes luxury residential, commercial towers and five-star hotel • GBA – 52,000 sqm • GLA – 45,000 sqm • Opening 4Q 2012 Our role: Branding and communications design, navigation, website.
  15. 15. Esentai Mall
  16. 16. Smolenskiy Passage Luxury shopping centre in Moscow, Russia • GBA – 63,300 sqm • GLA – 22,300 sqm • 5 levels • Iconic landmark development at epicentre of Moscow metropolitan life • Redevelopment of historic building increased total leasable area by 20% • Upmarket retail and leisure mix - 90 shops/boutiques, 6 restaurants/cafes, premium supermarket, fitness centre • Shortlisted as a finalist for the FX International Design Awards Our role: Brand identity and communication, internal and external signage, interior design, overseeing design implementation, website.
  17. 17. Smolenskiy Passage
  18. 18. Smolenskiy Passage FLOOR Администрация «Смоленский Пассаж» 8 FLOOR Торговый Капитал ДИВИДЕНД Твинсбокс Дом Детской одежды Ривиста Ренейссанс Констракшн FLOOR Протон Haemonetics МЕДАНКО Enterasys Secure Networks ГРЕКДОМ АКРОПОЛЬ ЭМИС 9 Omneon IFAW Minchenko Consulting FLOOR London Forfaitin Blackberry MCG Group Торговый Капитал Тондострой Протон Твинсбокс Bronswerk heat transfer Ренейссанс Констракшн Haemonetics Rexam Enterasys Secure Networks МЕДАНКО Space Adventures ГРЕКДОМ Citrix Dolby АКРОПОЛЬ ЭМИС 12 13 Qualcomm Net Display Solutions Promethus Capital Partners ИТАЛЬЯНСКИЙ ДОМ FLOOR Мкапитал Omneon Scotiabank IFAW Brocade 9 FLOOR Minchenko Consulting Юридическая фирма Blackberry Интерпромлизинг Артус Spa Hotel AMF Bowling Products Inc Business Relations 14 7 16 NDS London Forfaitin Genband Juniper networks FLOOR 10 Verifone Russia Ренейссанс Констракшн Компания «Адамас» FLOOR FLOOR Electronic Arts 7 Insight Regus FLOOR Wood Mackenzie MCG Group Ресторан White Rabbit Extreem Networks 11 Bronswerk heat transfer Dolby 12 13 Qualcomm Net Display Solutions Promethus Capital Partners Scotiabank Brocade AMF Bowling Products Inc Business Relations FLOOR Rexam FLOOR Мкапитал FLOOR Юридическая фирма Интерпромлизинг 14 NDS Brainforce Ciena 1M FLOOR Myrtha Pools Omninet Tokio Marine 7 Ривиста 6 11 Extreem Networks 800mm FLOOR FLOOR FLOOR Regus Tokio Marine 801 802 805 807 810 812 815 816 820 822 Торговый капитал Тондострой Твинсбокс Ривиста Ренейссанс констракшн Протон Меданко Итальянский дом Грекдом Акрополь эмис 8 Regus MCG Group Extreem Networks Bronswerk heat transfer Dolby Qualcomm Net Display Solutions Promethus Capital Partners Scotiabank Brocade AMF Bowling Products Inc Business Relations 100mm NDS Brainforce Ciena100mm Tokio Marine 801 802 805 807 810 812 815 816 820 822 600mm 100mm Ренейссанс Констракшн Ресторан White Rabbit Этаж 21 Отдел Отдел 2 Услуги 1 Услуги 2 Отдел 1 1M GETTING HERE FLOOR Ресторан White Rabbit FLOOR Ренейссанс Констракшн Компания «Адамас» Интерпромлизинг FLOOR Юридическая фирма AMF Bowling Products Inc Brainforce Ciena Tokio Marine Business Relations NDS Scotiabank Brocade Take a break from all the hustle & bustle in our fantastic foodcourt Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed d eiusmod tempor incididunt ut labore et dolore o magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, suntin culpa qui officia deserunt mollit est laborum. MEDIA OPPORTUNITIES CONTACT More IMAGE GALLERY searc h 16 14 Мкапитал FLOOR Electronic Arts Insight Wood Mackenzie Juniper networks FLOOR FLOOR Qualcomm Net Display Solutions Promethus Capital Partners London Forfaitin Myrtha Pools Genband АКРОПОЛЬ ЭМИС FLOOR МЕДАНКО ИТАЛЬЯНСКИЙ ДОМ ГРЕКДОМ Rexam 12 13 11 Extreem Networks Bronswerk heat transfer RELAX Dolby FLOOR Regus 7 MCG Group 10 Omninet Minchenko Consulting Blackberry Артус Spa Hotel Citrix IFAW 6 5 Ciena NDS Brocade Dolby Regus Verifone Russia Ренейссанс Констракшн Протон Тондострой Твинсбокс Ривиста 9 Omneon FLOOR Торговый Капитал 8 Haemonetics Enterasys Secure Networks Space Adventures FLOOR ДИВИДЕНД Медицинский центр Парацельс – 2001 Дом Детской одежды FLOOR Администрация «Смоленский Пассаж» FLOOR Ресторан White Rabbit Ренейссанс Констракшн Интерпромлизинг FLOOR FLOOR Юридическая фирма FLOOR Мкапитал FLOOR Rexam Insight Wood Mackenzie FLOOR Electronic Arts Myrtha Pools Genband Juniper networks Компания «Адамас» 16 Tokio Marine 14 Business Relations Scotiabank AMF Bowling Products Inc Brainforce 12 13 Qualcomm Net Display Solutions Promethus Capital Partners Bronswerk heat transfer MCG Group Extreem Networks 7 Blackberry Артус Spa Hotel Omninet WELCOME TO MOSCOW’S NEWEST & MOST EXCITING RETAIL DESTINATION Отдел 2 Услуги 1 Услуги 2 Отдел 1 Smolensky Passage is the newest and most exciting retail destination in Moscow.A world-class selection of stores including high-street fashion stores, designer outlets, bookshops, gift shops, electrical and entertainment stores plus fantastic foodcourt, nisi ut aliquip ex ea commodo consequat. OPENING TIMES 500mm 1000mm 1500mm 1800mm 2000mm 2500mm 3000mm 500mm 1000mm 1500mm 1800mm GO 2000mm 3000mm 11 FLOOR ИТАЛЬЯНСКИЙ ДОМ ГРЕКДОМ АКРОПОЛЬ ЭМИС London Forfaitin 10 Ренейссанс Констракшн Протон МЕДАНКО Тондострой Твинсбокс FLOOR Ривиста 9 Omneon IFAW Minchenko Consulting Enterasys Secure Networks Space Adventures Citrix FLOOR ДИВИДЕНД Медицинский центр Парацельс – 2001 Дом Детской одежды FLOOR Haemonetics 6 5 Администрация «Смоленский Пассаж» 8 Торговый Капитал Этаж 31 Отдел THE SHOPS 10 Отдел 1 Услуги 2 Услуги 1 Этаж ел 12 Отд Отдел 2 Услуги 1 Услуги 2 Отдел 1 WHAT’S NEW? Brushed stianless steel flush fit fixings 0 Этаж ел 12 Отд Отдел 2 Услуги 1 Услуги 2 ABOUT 101 Electronic Ar 102 Insight 105 Wood Macke Coloured acrylic insert 600mm FLOOR Этаж 11 Отдел HOME 10 Торговый капитал Тондострой Твинсбокс Ривиста Ренейссанс констракшн Протон Меданко Итальянский дом Грекдом Акрополь эмис frame Aluminium 8 Этаж 01 Отдел ABOUT 101 Electronic Arts 102 Insight 105 Wood Mackenzie FLOOR Компания «Адамас» 16 2500mm Ciena FLOOR ДИВИДЕНД Electronic Arts Медицинский центр Парацельс – 2001 Insight Дом Детской одежды Wood Mackenzie 3M 3M Администрация «Смоленский Пассаж» FLOOR Brainforce 8 Juniper networks FLOOR Verifone Russia 7 Genband 5 10 Omninet 800mm Myrtha Pools Артус Spa Hotel Regus MCG Group Extreem Networks Bronswerk heat transfer Dolby Qualcomm Net Display Solutions Promethus Capital Partners Scotiabank Brocade AMF Bowling Products Inc Business Relations NDS Brainforce 701 Ciena 702 Tokio Marine 705 707 710 712 715 716 720 722 600mm 724 726 728 732 736 738 701 702 705 707 710 712 715 716 720 722 724 726 728 732 736 738 ИТАЛЬЯНСКИЙ ДОМ Space Adventures Citrix Verifone Russia 6 Тондострой Медицинский центр Парацельс – 2001 FLOOR 5 GIFTCARDS The perfect present for that special someone JOIN MAILING LIST More Contact Us / Accessibility / Opportunities / Sitemap / Pri vacy / Terms of Use / Disclaimer © 2009 SMOLENSKY PASSAGE. A ll Rights Reserved Этаж 41 Отдел Отдел 2 Услуги 1 Услуги 2 Отдел 1 Услуги 2 Услуги 1 Отдел 2350mm 2 Этаж ел 12 Отд Отдел 1 Услуги 2 Услуги 1 Отдел 3 Этаж ел 12 Отд Отдел 1 Услуги 2 Услуги 1 Отдел 4 Этаж ел 12 Отд Отдел 1 Услуги 2 Услуги
  19. 19. Major mixed use complex in Moscow, Russia • Theme park; mixed-use retail; sports and entertainment arena; three-star and four-star hotels (1,100 rooms capacity); congress centre • Destination development on 22 ha of land • First indoor Universal Studios theme park in the world • 20,000 seat arena in partnership with AEG • Target opening date – 2018 Our role: Strategic long-term partner to client. Brand strategy and architectural brief working with international architects. Creation of name, branding,environmental design and communication. Pulsar entertainment centre Galactica Park
  20. 20. Creating Memorable Signatures Festival Shopping mall in Moscow, Russia • GBA – 62,000 sqm • GLA – 31,000 sqm • 109 Retailers • 3 levels • Average daily shoppers visits 40,000 • Investment - USD 80 mln • Brand inspired by ideas of celebration • Nominated for MIPIM/MAPIC Award • Awarded ‘Best Large Shopping Centre’ at the Moscow Real Estate Awards Real Estate – Festival Real Estate: Festival: Shopping centre Our role: Brand name, strategy and positioning, identity and communications, signage, centre design (interior/ exterior), website, marketing. Centre refurbishment and new food court.
  21. 21. Графический пакет - Навигация Festival Toilets Customer Information Food Court Festival, Moscow 20 Toilets Marketing Customer Information Toilets Real Estate – Festival Real Estate: Festival: Shopping centre Toilets Customer Information Customer Information Food Court Food Court FESTIVAL BRAND REFRESHMENT 2010 About SCG London | Retail | Financial Services | Real Estate | Corporate and Employer Branding SCG London Page 42
  22. 22. Festival, Moscow 2005 Festival Festival, Moscow 2005 Marketing Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Festival, Moscow 2005 Marketing Marketing
  23. 23. Emerald City Shopping mall in Tomsk, Russia • GBA - 42,300 sqm, GLA - 30,700 sqm At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti. Monday Tuesday Wednesday Thursday Friday Saturday Sunday 9.30am – 8.00pm 9.30am – 8.00pm 9.30am – 8.00pm 9.30am – 8.00pm 9.30am – 8.00pm 9.00am – 8.00pm 11.00am – 5.00pm • 3 storey shopping and leisure centre including multiplex cinema and food court retail offers encompasses both international and Russian brands Good Friday 10.00am – 6.00pm Easter Sunday CLOSED Bank Holidays 10.00am – 6.00pm READ MORE > 5050- d Giftcar Giftcard At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum occaecati cupiditate provident. Real Estate: Emerald City: Shopping Centre deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita. GET YOURS HERE > READ MORE > At vero eos et accusamus et iusto occaecati cupiditate provident. At vero eos et accusamus et iusto occaecati cupiditate provident. fun at kaleidoscope READ MORE > READ MORE > SIGN UP NOW > The easy way to keep up-to-date with BY CAR > BY TRAIN > BY BUS > SEE MAP > • Parking for 750 slots • Opening September 2013 About SCG London | Retail | Financial Services | Real Estate | Corporate• Located Branding and Employer in largest scientific, cultural and industrial centre in the Siberian federal district • Drive catchment of 264,963 people (48% of city population) Real Estate: Emerald City: Business Centre • Centre brand draws on key themes from story, ‘The Wizard of the Emerald City’, written by Tomsk-based author Our role: 2 elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti. 9.30am – 8.00pm 9.30am – 8.00pm 9.30am – 8.00pm 9.30am – 8.00pm 9.30am – 8.00pm 9.00am – 8.00pm 11.00am – 5.00pm Good Friday 10.00am – 6.00pm Easter Sunday CLOSED Bank Holidays 10.00am – 6.00pm READ MORE > Retail | Financial Services | Real Estate | Corporate and Employer Branding Monday Tuesday Wednesday Thursday Friday Saturday Sunday 5050- rd Giftca Giftcard At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum occaecati cupiditate provident. deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita. GET YOURS HERE > READ MORE > At vero eos et accusamus et iusto occaecati cupiditate provident. At vero eos et accusamus et iusto occaecati cupiditate provident. The easy way to keep up-to-date with READ MORE > READ MORE > SIGN UP NOW > fun at kaleidoscope BY CAR > BY TRAIN > BY BUS > SEE MAP > Branding, overall concept for exterior and interior design, signage and communications.
  24. 24. Talisman Shopping centre in Izhevsk, Russia • GBA – 45,000 sqm • GLA – 22,000 sqm • Parking for 840 slots, including 172 underground slots • Opened December 2009 • Has the biggest leisure zone in Udmurt Republic - 5,100 sqm • Catchment area of over 300,000 people • Modern European style shopping and entertainment centre combining innovative architectural solutions, functional layout and high-quality tenants Our role: Naming, branding, exterior and interior design, signage & communications.
  25. 25. Royal Park Shopping centre in Novosibirsk, Russia • GBA – 70,000 sqm • GLA – 35,000 sqm • 4 levels • 112 tenants (including many flagship stores), food court, playground, 15 m fountain • Underground parking for 800 slots • Project investment – USD 42 mln • Awarded ‘Best Large Shopping Centre Award’ Our role: Branding and communications, exterior, interior and signage design.
  26. 26. Oz Shopping & Entertainment Centre in Krasnodar, Russia • Destination development on 45 hectares of land • GBA 227,000m2, GLA 164,000m2 • 3 levels • Value - EUR200m • Dynamic brand and the architectural concept • Flagship project of a planned rogramme p of combined retail and leisure centres across Russia. • 7 anchor stores, 1 hypermarket, 21 MSUs and a further 201 retail units. Leisure concessions include multiplex cinema, 24 food outlets, kids centre and games zone. Our role: Creation of name and brand identity to appeal to all audiences – customers, tenants, staff and investors. Integration of brand into exterior architecture
  27. 27. City Mall A vibrant brand for Sakhalin 4.2 ПОЛИГРАФИЯ И ГРАФИКА 4.3 Варианты дизайна ПОЛИГРАФИЯ рекламных плакатов И ГРАФИКА Отдыхай со вкусом Лучшие кафе и рестораны Ещё любых работаешь до, ты без глупые стоить. На тд обеда программы, то или идея получат. стар гэлакси Отдыхай со вкусом Ежедневно с 9.00 • A new shopping and leisure centre on Sakhalin island, one of the far eastern provinces of Russia near Japan. Предлагаются три стиля рекламных плакатов. В каждомBag плакатов Carrier из присутствуют элементы фирменного стиля Фирменные пакеты с изображением для создания разнообразных изображений. элементов корпоративной текстуры могут быть разноцветными или одноцветными. Дополнительный логотип должен быть Формат плакатов базируется на размерах размещен в центре пакета. бумаги А, применяемых в Европе, и может ПРИМЕЧАНИЕ: НЕ меняйте форму быть легко масштабирован для любых арки и радиус пересекающихся кривых. Их размеры и форма определены других размеров. корпоративной текстурой и являются необходимым условием последовательного использования бренда. Lorem ipsum dolor sit amet magnis eu at orci odio eu tristique. Лучшие кафе и рестораны • Our brief was to develop a visual identity - TOTEM OPTIONS СИТИ МOЛЛ ВАРИАНТЫ ТОТЕМОВsolution and make recommendations that could be adopted into the fabric and construction programme without causing disruption to the design and building process. Ещё любых работаешь до, ты без глупые стоить. На тд обеда программы, то или идея получат. отдых и шоппинг для всей семьи отдых и шоппинг для всей семьи СИТИ МОЛЛ САХАЛИН_РУКОВОДСТВО ПО БРЕНДУ 2006 СИТИ МОЛЛ САХАЛИН_РУКОВОДСТВО ПО БРЕНДУ 2006 • We created a vibrant symbol for the mall that flows throughout all elements in exterior treatments, interior concepts and communications. • Five, brightly coloured discs in a circle achieve a high impact, memorable signature that can be interpreted in different ways – the five theme areas of the mall, a winter snowflake, a summer flower. • The brand also represents a community working together and provides a vibrant symbol for exterior and interior treatments, website, marketing and promotion media. Добро пожаловать ПЧАСЫ РАБОТЫ ПОНЕДЕЛЬНИК ВТОРНИК СРЕДА ЧЕТВЕР ПЯТНИЦА СУББОТА ВОСКРЕСЕНЬЕ 00-00 00-00 00-00 00-00 00-00 00-00 00-00 Opt A. Sakhalin : 546 : PRESENTATION 5 Добро пожаловать ПЧАСЫ РАБОТЫ ПОНЕДЕЛЬНИК ВТОРНИК СРЕДА ЧЕТВЕР ПЯТНИЦА СУББОТА ВОСКРЕСЕНЬЕ 00-00 00-00 00-00 00-00 00-00 00-00 00-00 Opt B. Opt B.
  28. 28. Centrum Brand identity for two market propositions • Centrumutveckling a Swedish development company, required the development of two destination brands which could target two market formats – a city shopping centre for stylish lifestyle brands and customers, and a family retail shopping centre. • We created two brands named Centrum Boulevard and Centrum Park. Each have a common identity treatment but with a style and personality of their own. Boulevard is an urban concept with fashion stores and cafes - a city shopping environment, a place to go after work and to socialise. Park is an out of town shopping and leisure concept with big anchor stores and a cinema complex. • The first of the planned region-based brands, Centrum Park in Kaluga, is 47,000 square meters (and has the potential to be expanded to 80,000 square meters in the future). It provides an extensive mix of retailers together with cinemas, bowling, a children’s entertainment centre and a large food court.
  29. 29. Centrum 10-22 7 DAYS A WEEK
  30. 30. Moscow Prospekt Shopping mall in Voronezh, Russia • GBA – 60,000 sqm • GLA – 40,500 sqm • 3 levels • Project investment – USD 67 mln • 115 world renowned tenants, cinema, 6 restaurants and family entertainment centre SUMMER EVENTS: FILMS THIS SUMMER: JUNE: JUNE: JULY: AUGUST: AUGUST: AUGUST: JUNE: JUNE: JULY: AUGUST: AUGUST: AUGUST: BEACH FASHION SHOW RUSTIC ITALIAN COOKING BEAUTIFY YOURSELF SPORTSWEEK WINES OF THE WORLD KIDZ PLAYDAYZ • Average daily shoppers visits 15,000 ROCKY 6 INDIANA JONES 4 X-MEN 4 THE HILLS HAVE EYES 2 THE HOBBIT THE DARK KNIGHT ПОЗДРАВЛЯЕМ МИЛЫХ ДАМ MАРТА 8 • Powerful brand identity in 3D form created out of mall’s initials • Finalist at the pan-Russian ‘Best Development Project’ competition Our role: Branding, exterior and interior design, signage and communications. UNDERGROUND PARKING: NAVIGATION GRAPHICS Underground car park Directional signing: Wall graphics UNDERGROUND PARKING: GRAPHIC WALL Pedestrian totem signing Pedestrian signing escalator wall
  31. 31. Kvadrat Mixed use development in Kiev, Ukraine • GBA – 42,000 sqm • GLA – 19,000 sqm • 100 Retailers • 3 levels • Average daily shopper visits 10,000 • One of the largest shopping centres on the left bank of Kiev • Centre design features a large glass prism that creates a sparkling atmospheric ambience through use of light, space and colour Our role: Branding, exterior design, signage and communications.
  32. 32. Cinema Star Established cinema chain in Moscow, Russia • Cinema Star is a leading chain of cinemas through Russia and CEE countries. • Our brief was to reinvigorate and differentiate the brand. In common with most competitors, the old logo for Cinema Star featured a star symbol. It looked complicated and old fashioned as it also featured a role of celluloid film. The way that it combined different elements together presented real signage difficulties. • We transformed the brand by creating a completely new identity. Our inspiration was the cinema audience itself. We created a family of characters that can be featured separately and that come together in a simple, bold, multi-coloured brandmark. • The result is a high impact, versatile brand that stands out from the competition and communicates the enjoyment of the cinema experience. The brand has been relaunched and the icons and speech bubble ideas successfully implemented through into a range of packaging and promotional materials.
  33. 33. Movie Time Mixed use development in Mumbai, India • 4 floor building on 1,940 sqm of land • GBA - 5,380 sqm • Retail and leisure offers at ground and 1st floor levels • 2nd floor food court with cafés, food units and restaurant • State of the art multiplex cinema offering theultimate digital viewing experience on 3rd floor • Roof garden is a unique space for socialising, relaxation and special events • A destination experience • Striking architectural frontage maximises impact at street level Our role: Conceptual development - brand strategy, identity, communications, architectural, exterior and interior design.
  34. 34. Integral Office centre in Moscow, Russia • GBA – 70,000 sqm • Office and retail premises - 32,300 sqm • State services - 8,600 sqm • Flexible service package to suit different business requirements, ranging from licensed fully furnished to traditional office space let on a conventional lease basis • 21,700 sqm above ground parking • Contemporary design based on theme of connectivity between people and technology Our role: Identity, interiors, external and internal signage and wayfinding, interior feature graphics, external building features (including canopy treatment), landscaping.
  35. 35. audience of 50 million, television 13 years, and the Internet just 4 years. Integral In 2001 more information could be sent over a single cable in a second than in 1997 was sent over the entire Internet in a month. Native English speakers represent 35% of the online population, although they are less than 10% of the world population. Native Chinese speakers represent the second largest group: 16% of the online population. Mobile subscribers worldwide have outnumbered fixed-line subscribers. The mobile cross-over has taken place across geographic criteria, across socio-demographic criteria such as gender, income, or age, and across economic criteria. Real Estate: Integral: Business Centre The typical Internet user worldwide is young, male and wealthy – a member of an elite minority. Only 11% of PCs are recycled; the percentage for televisions and mainframes recycled is lower.
  36. 36. Chaika Plaza A contemporary office environment Interdum Interdum Interdum Interdum Interdum Interdum Interdum Interdum Interdum Interdum SED ELIT RISUS, A EST. VESTIBULUM ADIPISCING!! INTERDUM Rutrum sapien nec varius. Mauris volutpat, tellus ut molestie porta, sem est eleifend arcu, vitae congue. *MAURIS VOLUTPAT tellus ut molestie porta, sem est eleifend arcu, vitae congue dui diam id leo. tellus ut molestie porta, sem est eleifend arcu, vitae congue dui diam id leo. tellus ut molestie porta, sem est eleifend arcu, vitae congue dui diam id leo. tellus ut molestie porta, sem est eleifend arcu, vitae congue dui diam id leo. +SED ELIT RISUS, A ALIQUAM EST. VESTIBULUM ADIPISCING!! INTERDUM INTERDUM INTERDUM • Our client, Corporation AND, owns a series of office buildings throughout Moscow– all branded as Chaika Plaza. Together they form a chain of tenanted business centres. They are not a serviced office concept but are operated on a normal landlord/ tenant basis. • Having successfully grown and managed the chain for nearly a decade, there was a need to upgrade the common areas of the buildings in order to respond to demands for a refreshed, more contemporary environment. • We developed graphic communications, signage, canopy treatment and design (together with some replanning) of all common areas such as entrance, reception, corridors and stairways. • Chaika means Gull in Russian. The Gull motif therefore forms an important part of the design, creating a distinctive sense of character within the environment. //Sed elitem vestibulum adipiscing. PRAESENT TINCIDUNT PLACERAT TURPIS, AT GRAVIDA NEQUE VESTIBULUM ADIPISCING RUTRUM NEC • This flexible concept has proved to be easily adaptable to different types of buildings within the Chaika Plaza chain.
  37. 37. Buna Real Estate – Buna eal Estate: Buna: Design centre Building design centre in Damascus, Syria • 4 floor complex with atrium and galleries • Includes showrooms, offices, meeting rooms, shops and cafes • Building designed to be an iconic landmark - draws on Middle Eastern influences and latest Western technological advances • Allows for future flexible uses Our role: Total conceptual development - brand strategy, identity, communications, architectural, exterior and interior design. About SCG London | Retail | Financial Services | Real Estate | Corporate and Employer Branding SCG London Page 41
  38. 38. 7 Main column Extropolis Primary content column with expandable depth… Conference Centre in Moscow, Russia …content flows no wider than these 3 boxes in width. • 17 67mm 7 67mm 17 176mm 297mm 17 Square cropped images any size, to fit within the page margins. 560mm 50mm 50mm 2 column text box, align left under sub heading. • The brand identity makes clever use of the double ‘o’ within the name to create a central symbol of dialogue at the heart of the brand. The brand texture uses a simple pattern of squares and contrast colours which are used in a flexible way to brand the centre’s activities across a wide range of marketing communications and corporate literature. 17 560mm Fixed page width must center to browser window 50mm CLIENT BRANDMARK CLIENT BRANDMARK Conference Conference 17 14 July 2008 210mm 210mm A5 S 148mm A5 2300mm 105mm 15 50mm 210mm 790mm We created the brand identity, marketing communications, environment design and website design for this Moscow conference centre 14 July 2008 M
  39. 39. Crocus City Mixed use complex in Moscow, Russia • Multifunctional 6,000 seat concert hall • Exhibition centre totalling 550,000 sqm • Daily footfall from 100,000 to 1 mln people • A lighting and architectural scheme to enhance and unify the exterior of the building complex in a dramatic way Our role: Lighting and architectural design.
  40. 40. e: Rublyovo Arkhangelskoye: City R.A City Residential project in Moscow region, Russia ИНФРА СПОКО СТРУКТУР ЙСТВИ А ГОРО ДА Е ЗАГО РОДА . . • Over 300 ha of land • Located near Novorizhskoye highway, only 3 km from the Moscow outer ring road www.Р ублево -Архан гел ьское. ru • Surrounded by the Moscow river A on 3 sides. new way of living ИНФРАСТРУКТУРА ГОРОДА. СПОКОЙСТВИЕ ЗАГОРОДА. www.Рублево-Архангельское.ru • Proposed budget of USD 3 bln dollars www.Рублево-Архангельское.ru PHASE 1: AWARENESS CAMPAIGN ФАЗА 1: КАМПАНИЯ ПО СОЗДАНИЮ ОСВЕДОМЛЕННОСТИ • Planned to be a new PHASE 1B TEASER: INTEREST TRIGGER – ‘QUIRKY PEOPLE’ - STRATEGY city, one of the largest development projects in Europe a new way of living CONCEPT ИНФРА СПОКО СТРУКТУР ЙСТВИ А ГОРО ДА Е ЗАГО РОДА . . A set of billboards displaying the future city community. Billboards 2, 3, 4 build the story up, leading to the unifying billboard 1. Note there will be more images and witty tone of voice/ copyright based on “question-answer” principle should be developed in due course. • A clearly differentiated place brand that communicates the diversity of the development www.Р ублево -Архан гел ьское. ru Strategic Objectives Build on initial awareness Create intrigue through teaser campaign Appeal to sense of humour Trigger further interest Creative Objectives Use wit to arouse curiosity and create variations on a theme Get talked about Communicate key messages in an unexpected way Main Message City for you “I shop only at the best shopping arcades” Subliminal Messages Whatever my particular priorities and demands, this is the city that will provide for me. This city meets the highest levels of aspiration (even the fussiest people are catered for) Real Estate: Rublyovo Arkhangelskoye: City Creative Strategy Teaser approach Gives a twist to different aspects of the target market and their needs Desired Response Long Term Value Potential for development of idea in different ways and in relation to different target audiences as part of ongoing marketing communications. Potential to give the campaign a further twist through use of celebrities. WWW.RA-CITY.RU CONCEPT 1 A new way of living Our role: IT’S YOUR CITY IT’S YOUR CITY WWW.RA-CITY.RU www.Рублево-Архангельское.ru www.Рублево-Архангельское.ru Strategy, brand identity and communication, architect briefing and architectural consultancy, planning and landscape design consultancy. CONCEPT 2 ИНФРАСТРУКТУРА ГОРОДА. СПОКОЙСТВИЕ ЗАГОРОДА. “I get it” “I want somewhere I can ride on my scooter” “How do I find out more?” don | Retail | Financial Services | Real Estate | Corporate and Employer Branding 25 “I need a safe place to park my Ferrari” ИНФРАСТРУКТУРА ГОРОДА. СПОКОЙСТВИЕ ЗАГОРОДА. . ГОРОДА ТРУКТУРА ОРОДА. ИНФРАС СТВИЕ ЗАГ СПОКОЙ IT’S YOUR CITY WWW.RA-CITY.RU CONCEPT 3 ?* IT’S YOUR CITY WWW.RA-CITY.RU CONCEPT 4 - * Ongoing campaign concepts. MARKETING COMMUNICATIONS STRATEGY ОД И ЗАГОР ГОРОДА ЛУЧШЕЕ А 26
  41. 41. Meshcherskiy Park er Branding Recreational Park, Odinzovo, Russia 1235 C Orange NATURE TRAIL POND AREA CYCLING TRAIL PLAYGROUND 021 C Home PICNIC AREA RAL 1003 HORSE RIDING RAL 2008 NATURE TRAIL POND AREA FOREST AREA TOILETS PICNIC AREA POND AREA PICNIC AREA HORSE RIDING CYCLING TRAIL HORSE RIDING FOREST AREA PICNIC AREA Sport Nature • Part of the Moscow green belt, located in the Skolkova district Contact Search • Managed open and partially forested parkland Summer Starts Here... RAL 3020 RAL 4010 ЧАСЫ РАБОТЫ Monday 9.30am – 8.00pm Tuesday 9.30am – 8.00pm Wednesday 9.30am – 8.00pm Thursday 9.30am – 8.00pm Friday 9.30am – 8.00pm Saturday 9.00am – 8.00pm Sunday 11.00am – 5.00pm Good Friday 10.00am – 6.00pm Easter Sunday CLOSED Bank Holidays 10.00am – 6.00pm CYCLING TRAIL PLAYGROUND PLAYGROUND FOREST AREA BALL GAMES TOILETS NATURE TRAIL NATURE TRAIL SKIING POND AREA NATURE TRAIL NATURE TRAIL HORSE RIDING CYCLING TRAIL POND AREA POND AREA FOREST AREA Park Regulations Wbsite Policy Home Whats on Tourists Press Business About Us Details • Popular recreational area providing leisure, cultural and sports facilities Home • Network of hiking trails and bicycle lanes BALL GAMES TOILETS PICNIC AREA PICNIC AREA NATURE TRAIL The Park SKIING Disclaimer NATURE TRAIL Rhod. Red C 485 C BALL GAMES SKIING POND AREA POND AREA CYCLING TRAIL CYCLING TRAIL HORSE RIDING HORSE RIDING FOREST AREA FOREST AREA PLAYGROUND PLAYGROUND PLAYGROUND • Tree and leaf motif brand concept communicates special character and heritage of the park BALL GAMES CYCLING TRAIL CYCLING TRAIL TOILETS PLAYGROUND PLAYGROUND SKIING TOILETS TOILETS BALL GAMES BALL GAMES SKIING SKIING Our role: Branding and design, wayfinding and signage, marketing collateral, including literature, advertising and corporate materials. BALL GAMES BALL GAMES 1800MM 1700MM 1600MM 1400MM Lorem summeta et iusto Lorem summeta et iusto 1200MM 1000MM Программы целевого кредитования Москоммерцбанка – удобный и доступный способ придать новый импульс развитию 750MM вашего бизнеса. Целевое кредитование может быть предоставлено в виде займа или в форме лизингового финансирования. PICNIC AREA PICNIC AREA HORSE RIDING HORSE RIDING FOREST AREA FOREST AREA TOILETS TOILETS SKIING SKIING 500MM 1800MM 1700MM 1600MM 1400MM Lorem summeta et iusto Программы целевого кредитования Москоммерцбанка – удобный и доступный Lorem summeta et iusto Программы целевого кредитования Москоммерцбанка – удобный и доступный способ придать новый импульс развитию вашего бизнеса. Целевое кредитование • Name derived from ancient, princely family of Meshcherskiy 1200MM 1000MM 750MM может быть предоставлено в виде займа или в форме лизингового финансирования. 500MM
  42. 42. Creating Brand Synergy t: +44 (0)20 7371 7522 f: +44 (0)20 7371 8351 e: info@scglondon.com www.scglondon.com ™
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