Suburbanization – increase dependency on automobiles and changing transportation technologies - interstates Federal policy – Urban Renewal Shifts in Retail Practices and Trends – changes in shopping patterns, development of mallsrise of internet and e-commerce
Capitalizing on the physical appearances through window displays, street scape,
Developing a good retail program through special and promotional events, improving the image of downtown as a destination to shop, live, and work.
Finding new uses for old buildings
How to bring a community together presentation
How to Bring a Community Together to Succeed! South Carolina Festival & Event Association January 21, 2013 – 9:30 am Leah Ross Christina BlevinsBirthplace of Country Main Street, Bristol Music® Executive Director Executive Director Believe in Bristol 1
Mumford & Sons – Gentlemen of the Road Stopover, Bristol VA/TN
Historic Downtown Bristol 1930’sBristol’s central business districtwas the place where everyonebought their goods and services.It served as the economic andsocial focal points of our countiesand region. 3
WHAT HAPPENED to Bristol??? What caused changes all across America?? 5
What happened to America’s Downtown Commercial District? Downtowns all over America experienced severe decline in the 1960’s and 70’s due to changes in: • Development/Suburbanization • Retail Practices and Trends • Historic Commercial Buildings 6
Bristol TN/VA 1960 – 1970’s Urban Renewal – Loss of many historic buildings Bristol Mall – Retail center divided Interstate 81 completed – Traffic bypasses city center 1977 Downtown Flood 7
What Happened Continued… In many communities downtown merchants and property owners, tried to halt this spiral of decline by imitating their competition -- the shopping mall. Their attempts to modernize downtown take the forms of pedestrian malls, covering traditional building fronts with aluminum slipcovers, and attaching huge, oversized signs on their buildings to attract attention. 8
What Happened Continued… These well-meaning but usually ineffective methods did not stabilize downtowns decline, mostly because they did not address the fundamental problem -- that businesses did not change when the market did, and that people did not see the downtown as a destination for shopping any more. 9
The Beginning of The Main Street Four-Point Approach to Downtown Revitalization In 1977, the National Trust for Historic Preservation launched the Main Street Project. The Main Street Four Point Approach is a community- driven, comprehensive strategy used to revitalize older, traditional business districts throughout the United States. This program is based on four points: Design, Promotion, Economic Restructuring and Organization 10
DESIGN Restoring physical value Improving the appearance of the commercial district through preservation-based strategies Benches, Bike Racks & Planters. Oh my! Merchant StoreKaren Hester’s Buildings FrontsBefore 625-627 State Street,Bristol Virginia HeritageHouse/Heritage Antiques Lighting for 11 Downtown – 1930’s
PROMOTION Restoring social value Bringing people back to the community center by improving the district’s image & marketing its unique assets Farmer’s Market at the Downtown Center Border Bash HolidaySummer Concert Open Series! House Bristol Rhythm & Roots 17 Reunion
Bristol has cultivated an artscommunity impacting thetheatrical, literary, culinary,performing and visual arts. 18
•Theatre Bristol•Bristol Ballet•Art in Public Places•The Paramount Center•One of a Kind Gallery•BCM / Bristol Rhythm and Roots Reunion•606 State Street Gallery•Bristol Public Library•Southeastern Culinary and Hospitality College•blowfish emporium•Cameo Theatre•Kil’n Time Pottery•Bristol’s Busk Stops•The Caterpillar Crawl•The Country Music Mural•Benjamin Walls Gallery•Bridgeforth Design Studio It may seem hard to believe, but all of these art and entertainment venues reside right in 4 square blocks of Downtown Bristol. 19
Moving forward… Cultural Tourism – Arts & Entertainment District – BIB – Heartwood – State of VA – Crooked Road – State of VA – Pick Bristol / Move to Bristol Program- CVB – Round the Mountain – State of VA – Sunny Side Trail – State of TN – BCM Museum in conjunction with The Smithsonian! – SO MUCH MORE!!!! 20
ECONOMIC RESTRUCTURING Restoring economic value Repositioning the district’s economy through market-driven business retention & development strategies Mark Canty – Eatz on Moore Street. 21
Economic Restructuring This is accomplished by retaining and expanding successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district. The goal is to build a commercial district that responds to the needs of todays consumers. 22
Example: Macado’s, Bristol TN Old Sears Building No Historical Integrity New In-Fill to look like Macado’s has been here for ever Parking lot in back Great addition to downtown – City took a blighted property & made it profitable. 24
Why would you want to live in a loft downtown? Unique/Creative Puts you in the mix! Open Living Arts/Entertainment/ Low Maintenance Cultural/Diversity History and Dinning/Nightlife architecture Retail/Specialty Shops 25
ORGANIZATION Restoring political value Building strong, broad-based community support for our commercial district Believe in Bristol, Inc. is a not-for-profit organization whose mission is to hold in trust Bristol’s dreams and help bring them to reality by implementing the Main Street Four-Point Approach to Commercial District Revitalization. Revitalization Partners include: Bankers; Property Owners; Local Government; Merchants; Downtown Residents; Professionals; Chamber of Commerce Representatives; Local Industries; Civic Groups; Historical Societies; Schools; Consumers; Real Estate Agents; and Local Media. 26
Top 10 Reasons to Revitalize Downtown Commercial Districts1) Commercial Districts are prominent employment centers.2) Downtown represents a significant portion of the community’s tax base.3) Most businesses within the commercial district are independently owned.4) A vital Downtown area reduces sprawl by concentrating retail in one area and uses community resources wisely.5) A historic commercial district is often a major tourist attraction.6) A healthy Downtown core protects property values in surrounding residential neighborhoods.7) The commercial district is a reflection of community image, pride and prosperity.8) Downtown is the historic core of the community.9) The commercial district represents a huge public and private investment.10) Downtown provides an important civic forum, where members of the community can congregate…Parades, special events and celebrations held on State Street reinforce an intangible sense of community. 27
12th Annual BRRR! •Attendance was the best ever! •11% increase – 50,000 •784 different artists / 180 bands•701 runners / walkers in 5K Road Race • Recycling – vending requirement, participatingstudents from environmentalclubs local high schools andBall Corporation did all the beer garden recycling.Photo Credits : VI College
What do we do to get ready? Planning, Planning, Planning! Merchant, Property Owner & Resident Meetings Rock N Stroll Window Decorating Contest Parking Solutions – Shuttles Phone App. For Android and iPhones Children’s Day Promotions Chili –Cook off 5 K run 2mile walk Road Race
Mumford & Sons – Gentlemen of the Road Stopover, Bristol VA/TN•Merchant, PropertyOwner & ResidentMeetings•Individual MerchantVisits•Promotional Pamphlet•Press Conference –Countdown•E-News, Newspaper,Radio, Banners•Event Volunteers•Partnerships•VTC Partnership•AC Entertainment•Mumford CREW
Statistics for BristolSince 2006 (Start of TN Main Street)Public Investment - $8,523,208.85Private Investment - $11,070,010.16Total - $19,593,219.01New Jobs – 83New Lofts - 41New & Sustaining Businesses – 29Volunteer Hours – 13,977!!!
What’s Next for Bristol?Birthplace of Country Music Museum– Smithsonian AffiliateBoutique HotelParking StructureContinued promotion of our unique history / BRRRContinued promotion of A & E DistrictIdea Space & Visitors CenterMore life, shops and community pride/spirit
InSummary:Leveraging regionalopportunities & assetsOperateunderfundingmechanisms‘ withState, Federal & LocalPartnershipsIts all aboutTEAMWORK!ComprehensiveEver-changingStay POSITIVE!
Thank You & Questions! Leah Ross Christina BlevinsBirthplace of Country Music® Believe in Bristol Executive Director Main Street Executive Director416 A State Street, Bristol, TN 36 Moore Street, Bristol, VA 423-573-4898 email@example.com firstname.lastname@example.org www.bristolrhythm.com www.believeinbristol.org 37
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